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Biljana Luketić

Biljana Luketić

OFF Trade Channel Manager

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location of Biljana LuketićSerbia

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  • Timeline

  • About me

    Project Manager for Central East Europe at MOLSON COORS INTERNATIONAL (EUROPE) LLC

  • Education

    • Additional courses

      -

      Activities and Societies: 2005- Value based brand positioning workshop 2006- Effective consumers connections workshop 2007 - Leadership program 2008- Project Management 2009 - Dale Carnegie, Sales management 2011 - Leadership program Belgrade 2012- Media and PR 2017 Integrated marketing communication

    • Faculty of Economics at University of Belgrade, Serbia

      1994 - 1998
      Bachelor's degree Marketing/Marketing Management, General

  • Experience

    • Apatinska Pivara Apatin d.o.o. a member of Interbrew company

      Sept 2004 - Sept 2005
      OFF Trade Channel Manager

      Planning, Managing and Monitoring of all Trade marketing and Consumer BTL activities for OFF trade channel (Food) for Serbian and Bosnian marketsKey projects: Sales toolkit (Merchandising standards per sub-channel; 8 steps of visit); CATMAN project with Delhaize retail chain; National consumer promotions

    • Apatinska Brewery a member of Inbew till 2008/ AB Inbew till 2010/Starbew till 2012

      Sept 2005 - Dec 2011
      Trade Marketing and Consumer Promo Manager for Serbia and Export

      A Head of Trade Marketing department. Responsible for 3 business areas: 1. Channel strategies for all trade partners in all channels and sub channels (Wholesale, Key Account, On- and Off-Trade) - (Team of 3 channel managers )2. Small local events (Team of 5 Sales reps covering main regional beer events) 3. Cold Beer department (Team of 2 employees planning , managing and monitoring performance of CAPEX investments (coolers and draught instalations))

    • Apatinska Brewery - member of Molson Coors Europe

      Oct 2011 - Mar 2017
      Brand and Innovation Manager for Serbian and Export Markets

      Brand manager for Staropramen and Niksicko Pivo for Serbian & Bosnian market and Innovation manager for all brands in Apatinska Brewery portfolioResponsible for the overall performance of the assigned brands: Staropramen and Niksicko beer. Development and implementation of short and long term marketing objectives, strategies and tactics to deliver brand, business and financial goals.Leading all innovation projects and processes (Product / Liquid developments; Packaging (new tech/rightsizing/promo); Segment / Portfolio / White spaces driven projects) Show less

    • Apatinska Brewery - member of Molson Coors Europe

      Mar 2017 - Aug 2018
      Innovation Manager for Serbian and Montenegrin markets

      Leading all innovation projects and processes (Product / Liquid developments; Packaging (new tech/rightsizing/promo); Segment/Portfolio and White spaces driven projects) for both breweries in Molsoncoors Group at Serbian and Montenegrin markets :Trebjesa and Apatinska brewery

    • MOLSON COORS INTERNATIONAL (EUROPE) LLC

      Aug 2018 - now

      • Project Manager for Central East Europe

        Jun 2022 - now

      • Innovation Manager for Central East Europe at MOLSON COORS INTERNATIONAL (EUROPE) LLC

        Apr 2020 - Jun 2022

      • Innovation Manager for Europe

        Aug 2018 - Apr 2020

  • Licenses & Certifications