Caroline O'Neill

Experience

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  Newsworks

  Jan 2010 - Jan 2012

  Junior Marketing Executive

  Coordinated high-level campaigns for the London Olympics ‘2012 Year of Sport’, and the Annual National Newspaper Awards. Key Skills: Social media optimisation and engagement Digital marketing Project and stakeholder managementCRM Optimisation

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  Kantar

  Apr 2012 - Jul 2013

  Marketing Executive

  Developed and implemented lead generation and brand awareness marketing campaigns for five key Kantar services across the UK&I. Emphasis on new business development and reporting on ROI to senior management. Key Skills:Project and stakeholder managementDigital and social media marketing Partnership marketingNew business development Content and creative development CRM optimisation

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  Acuris

  Aug 2013 - Mar 2015

  Marketing Executive, EMEA

  Managed high-level brand awareness campaigns from implementation to completion across all major marketing activation channels for three Acuris services within the EMEA region. My role focused on building the social media strategy and optimising leadership presence in the social sphere, digital marketing and content and creative production. I worked closely with senior management on developing marketing campaigns which increased brand awareness and lead generation.

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  EY

  Feb 2020 - Aug 2021

  Senior Marketing Executive, UK&I

  Implemented high-profile brand awareness marketing campaigns across all activation channels for the EY Arts programme, one of the largest corporate arts sponsorships in the UK. My role included implementing the marketing campaign for 'The EY Exhibition: The Making of Rodin' in which I led social media strategy, partnership marketing (working in collaboration with Tate), and content and creative production management. I managed the EY Arts budget of just under £1M. Prior to this, I led marketing campaigns for EY's Technology, Media & Entertainment and Telecomms sector. I worked closely with senior leadership, content marketing and PR on high-profile social and marketing campaigns to launch cutting-edge research from EY. Show less

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  Workday

  Sept 2021 - Mar 2023

  EMEA Executive Communications, Social Media Manager

  Responsible to develop and manage the social media presence of the EMEA Executive Leadership team at Workday. This included optimising social profiles, expanding connections networks and curating personalised high-quality content to increase brand awareness. Strategic focused, using data-driven insights to inform strategy and collaborated with multiple teams across the business to successfully grow impressions reach by 300%, engagement growth by 178% and follower growth by 141% in FY22.

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  Freelance

  Mar 2023 - Apr 2024

  Executive Communications, Social Media

  Freelance Social Media Executive Communications support for technology and corporate clients, responsible to establish leaders' presence across profile, connection and content optimisation.

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  Colet House

  Nov 2023 - now

  Board Member and Trustee - Volunteer

  Oversee strategic development of the charity, including marketing, re-branding and creating a new event series encompassing meditation, movement and mindfulness, to enhance reach among target audience.

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  Workday

  Mar 2024 - now

  EMEA Executive Communications, Social Media Manager

  Responsible to develop and manage the social media brand and Executive Leadership team at Workday. Strategic focused, using data-driven insights to inform strategy and collaborating with multiple teams across the business to successfully grow impressions reach by 300%, engagement growth by 238% and follower growth by 298%.