Kelly Austin

Experience

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  Puddingstone Resort

  Oct 2000 - Jun 2006

  Resort Manager | Event Manager | Marketing Manager

  This location had two distinctively different businesses. 365 days of the year, the Resort ran daily operations as a hot tub resort. Offering private rooms with a view of Puddingstone Lake while relaxing in a hot tub. During the weekends the Resort hosted different types of events (weddings, birthdays, anniversaries) ranging from 50 to 300 people on two separate outdoor areas of the resort. As the lead manager I was responsible for multiple positions depending on the day of the week and events that were operating.Managing a resort staff included scheduling, shift management, payroll, and performance reviews. The position also required monitoring and resolving maintenance issues throughout the entire resort. As the event manager I was responsible for event sales, client event management, and staff management during multiple events on any given day.Provided proven outstanding customer service backed by continued growth and repeat patronage. Show less

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  Pomona Valley Mining Co

  Aug 2006 - Jan 2007

  Catering Manager | Administrative Assistant

  Responsible for sales and management of a variety of different events including business meetings, weddings, birthdays, anniversaries, and more. Included walk in and phone sales. Coordinating directly with the lead catering manager and head chef.

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  FIT4MOM

  Oct 2008 - Oct 2017

  Franchise Owner | Lead Instructor

  FIT4MOM is ranked in the top 25 of the Best Fitness Franchises. As the sole owner and operator of a franchise for 9 years, I grew a small franchise of 19 members to over 130 members, increased the territory size from 3, to 9 zip codes, and was ranked in the top 10 for highest revenue of over 300 franchises for two years. Utilizing a staff of up to 25, we coached pre and postnatal women to be strong together through fitness and support for families. Implemented and maintained a "village" where weekly playgroups, monthly field trips and moms night outs, were organized. Created, managed, and updated a hosted web site following franchise brand guidelines.Managed all accounts payable and client revenue.Continuous growth using new marketing and fitness program development.Maintained continuous certifications to stay in line with the newest fitness requirements. Followed all aspects of running a business with a franchise agreement to be successful as proven in revenue rankings, yearly nominations, and client retention/growth. Show less

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  FIT MAMA INC.

  Dec 2009 - Dec 2018

  Business Manager

  Successfully launched and managed a boutique fitness studio dedicated to women seeking a more challenging and focused fitness routine. Designed and implemented various fitness formats.Retained multiple fitness certifications for other fitness formats that were also utilized. Managed a staff of 10 which included scheduling, payroll, and certification reviews. Managed and designed all marketing, including full web design, and lead management procedures.Originally started in the back of a warehouse, the business grew to its own location in a 1900sq studio. Show less

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  Orangetheory Fitness

  Feb 2018 - Jan 2024

  Responsible for leading, managing, and assessing the performance of sales andoperations personnel within a designated region using the OTF business model andpolicies.Responsible for building Orangetheory Fitness (OTF) memberships, retainingcurrent clientele and achieving monthly key performance indicator (KPI) metrics.Manage, monitor, coach/develop and evaluate the performance of managers andstaff.Responsible for managing, auditing, and submitting numerous KPI reports,equipment requests, and performance reviews for multiple locations.Assists in conducting monthly leadership meetings and attends all relative,mandatory webinars and other requested corporate meetings.Responsible for developing strong professional relationships with fitness,accounting, IT, marketing and other corporate counterparts to achieve financialand KPI goals, customer service benchmarks, and aid in overall company growth.Responsible for facilitating follow up communication, handling member concerns ina professional, objective manner with the goal of resolution, and aiding insustained customer service.Assist in the recruiting, hiring, and development of current and potential sales andoperations staff in a region.Identify development needs of sales and operations personnel throughout arespective OTF region and assist in creating innovative solutions to educationalneeds.Culturally sensitive and able to adjust learning styles to meet unique cultural needs.Promote compliance to quality control and brand standards.Quarterly audits for each studio and regularly scheduled sales and operations staffevaluations.Quarterly goal assessments with each Studio Manager.Daily monitoring of KPI’s and assisting in improve Show less Managing an established fitness franchise, increasing sales by almost 2% in my first year as manager. Works with a staff of 14 managing scheduling, payroll, utilization and sales goals. Implementation of checks and balance systems to create a functional routine for the best time management. Works directly with owner and regional operations manager to set and exceed sales goals.Improved check and balance systems. These systems improved staff efficiency during slower periods of time and increased closing percentages.Implemented an efficient method for timely “new member” follow ups creating ahigher level of member satisfaction. Our members know that we are invested intheir success which is also creating a higher utilization rate.Constant studio improvement making sure our brand values are the center of our success. This is done by focus and re-education through the Orange University portal and modules. Show less

  • Regional Operations Manager

    Dec 2021 - Jan 2024

  • Fitness Coach

    Dec 2018 - Dec 2021

  • Studio Manager

    Feb 2018 - Dec 2021
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  Anytime Fitness

  Jul 2021 - now

  Club Manager

  Re-opened a Covid closed Club in 2020 and increased sales by 34% and active membersby 49%. The Club had no staff of trainers or associates during this increase. Utilized myskills in sales and operations to take this location to a new level of success. That successwas seen and in 2022 the Club was sold to a new owner, and I was able to retain myposition. Since new ownership, the Club has grown exponentially in revenue, 56%, andnow maintains the #1 position in the US with an active membership base.Analyzed the local market in 2020 and determined the Club was being undervaluedand in turn, increased membership pricing. Was able to share the value of the newpricing with improved systems of cleanliness, friendliness, and operationalequipment with prospects encouraging member growth.Implemented systems of automation aiding in the ability to manage a Club with nostaff. Created timely follow ups of prospects and member billing issues.Marketed the Club in a monetarily beneficial way to increase word of mouth and inturn sales.Day to day management of sales, personal training, Club promotions via phone,email, and text marketing.Created a member experience that keeps utilization and retention high throughnew member follow up and one on one interactions.Maintained a safe, clean, and well stocked Club following daily checklists andmaintenance efforts. Including observing safety and security procedures and thatall equipment is functioning and operational.The sale in 2022 and the support of the new owner allowed me to expand all myknowledge into constant growth. I utilize all methods within the brand to meet andexceed goals. I am constantly looking ways to grow and improve the Club andimplementing new process. Show less