Jerome RIVIERE

Experience

• 

  Kantar Media

  May 2006 - Apr 2007

  Research Executive

  Part of the Media Intelligence department, responsible for ad hoc studies related to multi-media advertising investments.

• 

  Ipsos

  Apr 2007 - Mar 2011

  Research Manager

  Part of the department dedicated to advertising effectiveness measurement, responsible for pre-tests, post-tests, and image tracking.Main clients: Nespresso, Henkel, Pernod Ricard, Moët Hennessy, Bacardi Martini, Heineken, Kronenbourg...

• 

  Henkel

  Mar 2011 - Apr 2012

  Research Manager

  Part of Market Research department, Cosmetics & Adhesives sectors.Key Projects: concepts tests, shoppers, U&A, copy testing, quant/qual...

• 

  Meetic

  Apr 2012 - Aug 2023

  Part of the Marketing department, member of the leadership team, responsible for the creation and development of brands, services, and communication campaigns. Deployment across ten European markets. Manage a team of over 20 people (including 6 x n-1). Oversee a €8 million Marketing budget.Key responsibilities:- Develop positionings, brand identities, communication platforms, and marketing plans for the Meetic, DisonsDemain-Ourtime, and Even brands, both Online (VOL, social media, podcasts, etc.) and Offline (TV, print, radio, etc.), to enhance brand awareness and increase user acquisition at controlled costs.- Implement communication and content strategies (consumer and corporate PR, spokesperson, social media, influence, brand, and media partnerships) to elevate brand consideration, image, and baseline growth.- Oversee an in-house Creative Studio for the production and adaptation of digital assets for Performance and Branding in over 15 languages.- Develop Product Marketing (new services and features on the application and web) and Meetic events - IRL and online. - Lead consumer insights, market and UX research to identify customer journeys and guide the deployment of Marketing and Product actions.Key achievements:- Repositioning, development, and roll out communication for Meetic, Match, Lexa, LoveScout24 brands across seven European markets through the StartSomethingReal platform (Marcel agency 2019-21) and Serious Dating, Crazy Love (WNP agency 2022-23). Effie Award 2023 / +22% additional registrations at comparable GRP between 2022 and 2021 / +26% in Q1 2023 / +5 points in brand consideration.- Growth of senior-focused dating brands (DisonsDemain, Ourtime, Zweisam). Award-winning communication campaign (Effie 2022) / 82% aided awareness / #1 usage among singles aged 50 and above.- Creation and launch of the Even dating application for single parents in three countries (France, UK, Germany). Voted Best Brand Launch at the 2023 Marketing Trophies. Show less Lead of a multi-expertise task force dedicated to developing dating offerings for singles aged 50 and above (including Brand, Media Acquisition, Product, Finance, Analytics, Growth, Events, Customer Service, etc.).- Defined a three-year Action Plan to accelerate the growth of the Senior segment.- Implemented a new positioning and communication platform (Steve agency), with a significant impact on registrations.- Launched Android and IOS applications, expanded to three new markets, and tested new offerings to increase user base and revenue growth. Show less Part of the Brand and Consumer department, responsible for brand creation, European communication campaigns and activations, and overseeing Marketing and Product studies.- Supported the development of the #LoveYourImperfections campaigns (from briefing to production and monitoring effectiveness). Awarded Grand Prix Effie and Stratégies 2016 / Achieved a +19% uplift on registrations and 70% ad recall.- Led the "Meetic Badge" activation (developing a new feature and deploying an integrated communication campaign in six countries) with the objectives, successfully met, to increase brand consideration and registrations among women aged 25 to 35.- Created and launched a new senior-focused dating service, DisonsDemain, in France, and its equivalents in the UK (Ourtime) and Germany (Zweisam).- Created and launched a new dating application, Fresh, dedicated to 18-24 year-olds, in France and Brazil.- Repositioned, rebranded, and relaunched Meetic Affinity / Affiny, through an application revamp, brand platform redesign, and a dedicated communication campaign. Show less

  • VP Brand & Consumers - Europe

    Feb 2019 - Aug 2023

  • Senior Business Unit Director

    Aug 2018 - Feb 2019

  • Consumer & Marketing Director - Europe

    Dec 2017 - Aug 2018

  • Consumer & Marketing Manager - Europe

    Jul 2016 - Dec 2017

  • Head of Consumers Insights & Market Research Europe

    Apr 2012 - Jul 2016
• 

  Adetem

  May 2024 - now

  Co-président Pôle Consumer Intelligence

  Le pôle Consumer Intelligence inspire, forme et accompagne les marketeurs sur le rôles des études pour faciliter la compréhension des prospects-clients-utilisateurs-collaborateurs-citoyens (BtoC et BtoB) et transformer cette compréhension en recommandations opérationnelles. Au travers de retours d’expérience concrets, d'aperçus des nouveaux acteurs et de panoramas des évolutions méthodologiques (hybrides et éthiques)