Afik Katz

Experience

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  IBIS-Wireless

  Jan 2015 - Jan 2019

  Founder

  * Launched and grew a hardware tech company from scratch while building and leading a team of four, achieving a $750k revenue milestone in three years.* Managed manufacturing, performance marketing, & online sales operations to successfully sell the company.

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  Upstep Custom Orthotics

  Dec 2017 - Dec 2021

  ● Led a four-person team that dramatically increased sales from $100K to $8M by implementing innovative marketing strategies.● Establishing an internal marketing operations infrastructure that included GTM strategy, messaging, positioning, roadmap, and data-driven decision-making streamlined processes and efficiency, achieving a cohesive and agile marketing operation.● Implementing analytics and lead generation strategies, including A/B testing, enhanced marketing outcomes, optimized performance, and significantly improved CVRs.● By introducing email marketing automation, Achieved subscriber growth of 3K to 150K, leveraging targeted content strategies.● Managed Facebook & Google ads with a budget exceeding $3M hands-on, optimizing campaigns for maximum ROI, which resulted in significantly improved ad performance and cost-efficiency. Show less

  • Marketing & Growth Team Lead

    Nov 2019 - Dec 2021

  • Marketing & Growth Manager

    Dec 2017 - Nov 2019
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  Sensa

  Dec 2021 - Aug 2022

  Head of Product Marketing

  ● Accomplished the launch of a D2C platform by defining key aspects such as product features, KPIs, and ROI, resulting in a streamlined business model that resulted in lead costs by 97% and increased the conversion rate by 1450%.● Developed Scalability's go-to-market strategy by focusing on messaging, positioning, and branding, which resulted in successful market penetration and revenue growth from $0 to thousands in just a few months.● Enhanced overall product performance by employing wireframing, refining the marketing strategy, optimizing funnel conversion, and utilizing data-driven decision-making alongside SCRUM methodology, improving product efficiency● Advised the C-suite on growth strategy and business development, managed inbound lead generation and automated email marketing campaigns, which improved strategic positioning and operational excellence. Show less

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  Pareto Analytica

  Jul 2022 - Feb 2024

  Head of Marketing Business Development

  ● Achieved a 50% increase in B2B customer acquisition and a 300% surge in annual revenue by implementing a go-to-market strategy focused on scalability and positioning, leveraging HubSpot automations for efficiency.● Executed a website optimization project, developing HubSpot automation workflows and email campaigns from the ground up, coupled with a fresh B2B marketing strategy. This led to securing 10 new B2B clients and reclaiming 20 former ones within two months, markedly boosting CVR and AOV aligning our performance metrics closer to industry benchmarks● By executing complex big data projects (AI, BI, cloud) for leading Israeli enterprises, I enabled the creation of sophisticated technical solutions and architectural concepts, facilitating streamlined operations and improved data-driven decision-making, while also showcasing our product's capabilities.● expanded our market presence by forming strategic alliances with top Israeli consulting firms, diversifying our AI portfolio through leveraging RFx responses and technologies like SQL, HTML, CSS, REST, JSON, and XML.● Initiated an in-house coding academy and developed a comprehensive go-to-market strategy for both B2B and B2C, focusing on funnel CVR optimization and product roadmap planning, which led to achieving the highest application rate in Israel. Show less

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  AutoDS - Automatic Dropshipping Tools

  May 2024 - now

  Growth Marketing Team Lead