Els Sterckx

Experience

• 

  Lyreco Benelux

  Aug 2005 - Dec 2011

  - Management and coaching of a Field Sales Team (11 FTE) in their daily job :- Recruitment, development of the representative, guiding them towards success and results - Organisation of team meetings (tactics, structure, information, active role-plays,…) - Hunting SME prospects with 150 FTE, potential of €50K in office supplies- Developing customers in Antwerp province

  • Senior Sales Manager

    Jan 2009 - Dec 2011

  • Sales Executive to Territory Sales Manager

    Aug 2005 - Dec 2008
• 

  Lyreco Group

  Dec 2011 - Dec 2012

  Head of Group Sales Support

  Head of sales support team group- Defining and implementing vision and team strategy - Creating and controlling tools and best practices throughout Europe- Leading and guiding support and services for Customer Service, Commercial departments, E-biz and HR officers

• 

  Lyreco Benelux

  Dec 2012 - Dec 2019

  - Sales Director of Benelux sales division SMB (<250FTE) - Member of senior management team- Full P&L responsibility- Defining and executing strategy for full department and alliances with other departments- Recruiting, managing, coaching and developing of team members- Follow-up of market evolutions - Reporting directly to MD- Responsible for 72 mio of sales; cash margin of 32 mio and approx. 200 people - Head of several sales teams in Benelux organisation (100people)- 2nd linesmanagement of 10 sales managers; each approx. with team of 10 sales people- Responsible for forecast, making budget, recruitment, achieving challenging results

  • Sales Director SMB Benelux

    Apr 2015 - Dec 2019

  • Regional Sales Manager

    Dec 2012 - Apr 2015
• 

  Supremia

  Dec 2019 - Apr 2020

  Chief Marketing and Sales Officer
• 

  Mcs Kick&Rush

  May 2020 - Feb 2022

  Chief Marketing and Sales Officer
• 

  C-wood

  Feb 2022 - Nov 2024

  Managing Director
• 

  SERIS

  Nov 2024 - now

  Chief Commercial Officer