John Dwyer

Experience

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  Viacom

  Jun 2012 - Aug 2012

  Music & Entertainment Digital Ad Sales Intern

  •Experienced how a large organization can integrate broadcast and digital forms of advertising across a variety of platforms.•Conducted extensive research for prospective clients to understand where they currently were advertising, how much they were spending, and why they would be a good fit for Viacom. •Learned the start to finish process of a campaign and the duties of the client service representatives, including: data entry, tracking campaigns, ad placement adjustments, and communication with clients. •Monitored and presented daily news updates on digital industry trends, the competitive landscape, and current clients. •Used research data to develop a mock sales proposal for Subaru and presented to the music and entertainment digital department. Show less

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  Groupon

  Feb 2014 - Aug 2014

  Inbound Sales Representative

  •Research and qualify small businesses across the US and Canada who are interested in running a Groupon campaign •Assess needs analysis for business of all types to construct optimal deal structures for peak results.•Execute client communications strategy to ensure service needs are met and drive continued engagement with Groupon, encouraging client retention and loyalty

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  MLive Media Group

  Feb 2015 - Nov 2018

  As an Account Manager, I execute and maintain digital marketing campaigns for large and small companies across Southwest Michigan. I work with a team of Account Executives in developing strategies that help achieve business goals and objectives. Once a campaign is launched it’s my responsibility to manage it, hit measurable benchmarks, and make optimizations when needed so that our business partner is receiving a positive return on investment. Expertise in digital and print media, including digital impressions, search engine marketing, search engine optimization, social media optimization, audience targeting, email marketing, pre-roll videos, and content marketing (blogs, white papers, sponsored content) for Michigan's largest news and information organization.-Implement, monitor, and optimize a client’s marketing campaign to ensure success-Grow current accounts -Monthly reporting meetings with clients-Google Analytics Certified-Google AdWords Certified -Google Digital Sales Certified -Google Mobile Sites Certified Show less

  • Senior Account Manager

    Sept 2015 - Nov 2018

  • Account Manager

    Feb 2015 - Sept 2015
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  Service Express

  Nov 2018 - Feb 2025

  Service Express, Inc. (SEI) is a leader in delivering flexible support solutions for on-site data centermaintenance, focusing on mainframe, midrange and Intel based servers by IBM, HP, Sun/Oracle andDell, as well as STK (StorageTek) and EMC storage equipment, and OS Support. SEI has also extendedtheir service offerings by adding NetApp, Hitachi, and Cisco support.SEI’s focus is on its customers - providing professional technical support and outstanding customerservice at every level. SEI is serious about its service commitment, which is why the company hasearned a 98% Customer Retention Rate and 87% Net Promoter Score. With SEI, you have an entirecompany committed to exceeding your expectations.Continuous growth and commitment to its employees has landed SEI on several "101 Best and BrightestCompanies to Work For" lists over the past 11 years, both regionally and nationally. Previous testamentsto this excellence has also been noted with being named to Michigan’s Top Workplaces list by theDetroit Free Press, as well as the Inc. 5000 America’s Fastest Growing Private Companies list. Show less

  • Senior Account Manager

    Apr 2022 - Feb 2025

  • Middle Market Account Manager

    Jan 2021 - Mar 2022

  • Small Business Account Manager

    Nov 2018 - Dec 2020
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  Guys Who Give - Kent County

  Nov 2021 - now

  Chapter President

  We are a group of local men with a desire to inspire and are committed to making a difference in our own back yard. Our Mission is to reach out and help local charities with the funds they need to do the amazing work they are doing in our community. Collectively, we can hugely impact to the charitable community and donate over $10,000 per quarter and $40,000+ annually in our market. We do this by finding 100+ men to each contribute $100 at our quarterly events to benefit a chosen local charity that changes each quarter. All charities and organizations up for consideration must serve Kent County ; the idea is to keep it local and have an impact that WE can SEE. Show less