Nina Pulliainen

Experience

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  SAS Institute Oy

  Mar 1997 - Oct 2004

  Marketing Specialist, Event Marketing

  Responsible for event marketing in Finland to support sales to find new prospects, leads & contacts and make SAS solutions known in right target groups. Event Marketing had important role in SAS Institute’s marketing strategy – 35 % of the marketing budget was allocated to event marketing. Responsible for organizing 50 events per year and had many projects going on at the same time. Reporting to CMO.

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  IIR Finland Oy

  Oct 2004 - May 2008

  Concept Director & Partner

  IIR Finland Oy organized events, seminars and trainings for top level executives, managers and specialists in Finland. Company was sold to Talentum on October 2010.Partner, Customer & PR Director / Responsible for development of company’s education and event business processes, new services and products, partnership sales, marketing and customer service. Responsible for the Partnership Sales team of 4 persons. Sales revenue increased considerably after implementing big changes in processes and activity standards. Responsible for clientele of 25-30 companies by offering the clients event solutions to meet their marketing needs – increase awareness, thought leadership and sales leads.Responsible for Customer Service team of 4 persons. This team was responsible for organizing 300 events, seminars and trainings that IIR Finland produces per year. Responsible for press relations, IIR brand & image, marketing partnership agreements with associations & foundations and also for yearly contracts with meeting venues. Member of the Board of Directors. Concept Director / Responsible for building and implementing new format of large scale events (minimum 15 per year): business plan, new topics, new target groups, budgeting, marketing activities, project lead, project schedules, increase delegate and partnership revenue. Target was achieved and those events brought most of the company revenue. Responsible for clientele of 25-30 companies by offering the clients event solutions to meet their marketing needs – increase awareness, thought leadership and sales leads.Member of the Board of Directors.Reporting to CEO. Show less

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  Palace Kämp Group

  Jun 2008 - Aug 2010

  Sales Director

  Team lead for 3 Sales Managers. Responsible for increasing the sales of Finnish and international corporate client agreements (hotel accommodation, restaurant & meeting services and spa services), developing sales process and new services and packages to clients in co-operation with Hotel General Manager's, Marketing Management and Restaurant Managers. Also responsible for increasing own clientele.Member of Palace Kämp Group Board of Directors.Member of Sales & Marketing Board of Directors.Reporting to CEO of Palace Kämp Restaurants Oy. Show less

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  Talentum Events Oy

  Jan 2011 - Feb 2014

  Business Director

  Talentum Events organized 200 events per year for business decision makers, managers and specialists from various topics - from IT Integration to CIO Of The Year Awards. Talentum Events operated in Finland, Sweden and Denmark.I was responsible for building up a business unit for "invitation only" and "tailored" events. This way it was possible to increase the amount of events per year, develop new partnership sales opportunities and double the partnersales revenue in two years period. I was a team lead for 4 Project Managers and was responsible for recruitments.Responsible for creating an event process, timeline, different formats and concepts, topics, partnership packages and tailored solutions. Successful key account management for clientele of Finnish and international companies. Co-operation with editor-in-chiefs (Talouselämä, Tivi, Tekniikka&Talous, Arvopaperi and Markkinointi&Mainonta) concerning event concepts, content, budget and partnerships.Co-operation with Swedish & Danish sales teams on Nordic clients & events.Contact person for IDG (International Data Group, idg.com) for consulting event partnership solutions in Finland for international clients.Member of Board of Directors.Reporting to CEO. Show less

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  Talentum Media

  Mar 2014 - Jan 2016

  Development Manager, Event Partner Sales

  Responsible for event partner sales strategy, sales, budget and developing new event concepts. Also responsible for key accounts, development and growth - creating best event partnership solutions to help customers to meet their sales and marketing goals. Co-operation with editor-in-chiefs (Talouselämä, Tivi, Tekniikka&Talous, Arvopaperi and Markkinointi&Mainonta) concerning event concepts, content, budget and partnerships.Co-operation with Swedish & Danish sales teams on Nordic clients & events.Contact person for IDG (International Data Group, idg.com) for consulting event partnership solutions in Finland for international clients. Show less

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  Alma Talent

  Feb 2016 - Aug 2017

  Responsible for key accounts, development and growth - understanding customer insights, bisnes strategy, target groups, sales focus and marketing strategy. And creating best media (print, online, mobile, event) solutions to help customers to meet their goals. Responsible for event partner sales, budget and developing event concepts. Co-operation with editor-in-chiefs (Talouselämä, Tivi, Tekniikka&Talous and Markkinointi&Mainonta) concerning event concepts, content, budget and partnerships.Co-operation with Swedish & Danish sales teams on Nordic clients & events.Contact person for IDG (International Data Group, idg.com) for consulting event partnership solutions in Finland for international clients. Show less Responsible for key accounts, development and growth - understanding customer insights, bisnes strategy, target groups, sales focus and marketing strategy. And creating best media (print, online, mobile, event) solutions to help customers to meet their goals. Responsible for event partner sales, budget and developing event concepts. Co-operation with editor-in-chiefs (Talouselämä, Tivi, Tekniikka&Talous and Markkinointi&Mainonta) concerning event concepts, content, budget and partnerships.Co-operation with Swedish & Danish sales teams on Nordic clients & events.Contact person for IDG (International Data Group, idg.com) for consulting event partnership solutions in Finland for international clients. Show less

  • Key Account Manager

    May 2016 - Aug 2017

  • Development Manager

    Feb 2016 - May 2016
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  Encore Digital Marketing Oy

  Sept 2017 - Aug 2018

  Account Director

  Responsible for Finnish and international key accounts in IT sector. Creative lead of customer's marketing activities - creating yearly, monthly and weekly marketing plans, taking brand awareness and employer branding to the next level, developing digital marketing processes and content in social media, newsletters, online media, advertising, website and events. Also responsible for project management, scheduling, briefing and reporting.

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  Dingle

  Aug 2018 - Jan 2019

  Account Director

  New business sales in content marketing solutions including sales, planning the right content marketing solution for the clients, team briefing, project management, invoicing, team meetings, client meetings and briefings.

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  Hasan comms

  Feb 2019 - Aug 2020

  Client Operations Director

  New business sales including planning the right comms, marketing & event services for the clients, account management, team briefings, project management, invoicing, client meetings and briefings. Projects consisted of website renewals, content production, visual guidelines, new visual identities, workshops, social media consulting, podcasts, comms yearly planning, social media & PR planning and event production management.

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  Management Events Studio

  Jan 2021 - Feb 2024

  Client Director

  Responsible for key account management, customised events, yearly planning, project management, negotiations, budgeting and subcontractor deals. BtoB and BtoC events, staff events in Finland and Europe, fairs in Finland, Europe and North America.

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  Professio

  Apr 2024 - now

  Key Account Director, tailored events