Nicolò Zanni

Experience

• 

  European Commission

  May 2017 - Jul 2017

  Research Intern
• 

  Barilla Group

  May 2018 - Aug 2024

  Full responsibility for marketing levers for the category: overseeing €350M turnover and more than 30 SKUs.Project leader of cross-functional teams for product innovations and relaunches.Drive brand development, marketing plans and their implementation in Italy.Contribute to brand strategy, communication and media planning.Conduct market and consumer research to lead robust marketing plans and product innovation.Main achievements:✅ Improved market share in a period of high inflation and fierce price competition, while improving overall NS and profitability.✅ Launched 2 new product innovations and one range relaunch in 12 months.✅ Conducted an interfunctional value chain analysis for an assigned product range, improving delivery margin by 4 p.p. and relaunching the segment, boosting sales and securing market share. Show less May 2022 - December 2022: Mulino Bianco Soft Breads.November 2020 - April 2022: Barilla al Bronzo, Voiello & Emiliane Barilla.Responsible for Barilla al Bronzo launch in Italy: defined and executed pricing, assortment and promotional strategy while giving support to Sales Team for main customers presentations.Commercial action plans ideation, implementation, and budgeting (cut price, in-store promotion) and PoP material development.Define channel budgets, monitoring and analyze market data and trends.Propose and organize tactical price promotions and PoS activities for key customers.Collaborated with Marketing team for New Product launches and commercial strategy (pricing, promotions, assortment, in-store visibility).Main achievements:✅ Overachieved Barilla al Bronzo launch KPIs (distribution, average number of SKUs and NS and volumes target)✅ Re-definition of in-store strategy for Soft Breads Mulino Bianco: +34% of extra display activations vs PY. ✅ Achieved the Voiello budget target for 2020 and 2021: activated in-store shopper activations for the first time with key customers using an innovative "scratch and win" mechanism (+10% turnover vs PY). ✅ Effective support to Customer Teams in presentations with key customers to reduce distribution gaps for both Voiello and Emiliane: + 1M€ incremental NS in 2021. Show less

  • Marketing Manager - Mulino Bianco Soft Breads

    Jan 2023 - Aug 2024

  • Trade Marketing Professional

    Nov 2020 - Dec 2022

  • Category Project Manager - Dry Pasta with Bain & Company

    Mar 2020 - Oct 2020

  • Sales Representative

    Apr 2019 - Feb 2020

  • Trade Marketing Analyst - Mulino Bianco & Pan di Stelle Biscuits

    May 2018 - Mar 2019
• 

  Kraft Heinz

  Aug 2024 - now

  Trade Marketing Manager - Eastern Europe

  Driving the Trade Marketing and Sales Excellence strategy in 5 countries: Hungary, Israel, Lithuania, Latvia and Estonia.Developing in store execution plans across different channels/distributors.Establish Heinz as the key brand in Eastern Europe market: promotion, innovation launch plan and pricing strategy.Define assortment and shelving guidelines by country.Develop the commercial and promotional strategy by channel.Develop Sales tools to support and drive commercial decisions with Business Development Managers. Show less