
Mohamed H.Fox
Freelance Graphic Designer

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About me
YouTube & Meta Content Manager | Digital Content Management
Education

Faculty Of Mass Communication, Cairo University
2009 - 2020Bachelor's degree Commercial and Advertising Art Good
Experience

Self-employed
Mar 2012 - nowFreelance Graphic Designer• Logo Design: Developed impactful logos that effectively communicate brand values and enhance recognition, contributing to a strong brand identity for clients.• Social Media Graphics: Designed engaging, platform-optimized visuals to drive audience interaction and increase brand awareness across social media channels.• Brand Identity Development: Established cohesive brand identities, including color schemes, typography, and style guidelines, ensuring a consistent brand experience across all media.• Print Graphics: Created high-quality printed materials, such as business cards, brochures, and flyers, aligning with client brand aesthetics and quality standards.• Client Collaboration and Project Management: Communicated with clients to capture their vision and objectives, managed project timelines, and delivered customized designs that exceeded expectations.• Software Proficiency: Utilized advanced skills in Adobe Creative Suite, including Photoshop, Illustrator, Premiere, After Effects, InDesign, Adobe XD, and Lightroom, to produce high-quality work that meets client needs and adheres to industry standards. Show less

PUMA Group
Dec 2012 - Nov 2013Assistant Branch ManagerI served as a Sales Associate at the Puma Sportswear branch in Egypt, where I received training for the role of Assistant Manager. Additionally, I gained valuable experience in visual display, enhancing the overall customer experience and promoting product visibility.

Reach Com
Jan 2014 - Jul 2016Marketing Activations Executive• On-Ground Activations and Promotions: Executed high-impact brand activations and promotional events for major clients, including Pepsico, Gillette, Vodafone, Edita, and UBER, enhancing brand visibility and consumer engagement.• Client Collaboration: Partnered with key client representatives to ensure seamless execution of brand objectives, tailoring activation strategies to each brand’s unique identity and target audience.• Event Management: Coordinated logistics, resources, and team members to successfully launch on-site campaigns, achieving targeted audience engagement and contributing to measurable brand growth.• Market Analysis and Strategy: Assessed consumer behavior and trends during activations to adjust promotional tactics, maximizing effectiveness and return on investment for each campaign. Show less

SZ MUSIC
Apr 2016 - Jun 2018Graphic Designer• Social Media Graphics: Designed engaging, platform-optimized visuals for social media, driving audience interaction and increasing brand awareness among fans and followers.• Concert Flyers and Tickets: Created eye-catching concert flyers and ticket designs that capture the essence of live performances, promoting events and attracting audience engagement.• Digital Covers: Designed captivating digital covers for singles and albums, ensuring visual appeal and consistency with the artists' brand aesthetics.• Print Graphics: Produced high-quality printed materials, such as business cards and brochures, aligning with client brand aesthetics and maintaining industry standards. Show less

7 gates
Mar 2017 - Jun 2018Graphic Designer• Social Media Graphics: Designed engaging, platform-optimized visuals for social media, driving audience interaction and increasing brand awareness among fans and followers.• Concert Flyers and Tickets: Created eye-catching concert flyers and ticket designs that capture the essence of live performances, promoting events and attracting audience engagement.• Digital Covers: Designed captivating digital covers for singles and albums, ensuring visual appeal and consistency with the artists' brand aesthetics.• Print Graphics: Produced high-quality printed materials, such as business cards and brochures, aligning with client brand aesthetics and maintaining industry standards. Show less

Big Buzz Communications
Aug 2018 - Jan 2020Brand Activation Manager• On-Ground Activations and Promotions: Executed high-impact brand activations and promotional events for major clients, including Pepsico, Unilever, Vodafone, Edita, and Rich Bake, enhancing brand visibility and consumer engagement.• Client Collaboration: Partnered with key client representatives to ensure seamless execution of brand objectives, tailoring activation strategies to each brand’s unique identity and target audience.• Event Management: Coordinated logistics, resources, and team members to successfully launch on-site campaigns, achieving targeted audience engagement and contributing to measurable brand growth.• Market Analysis and Strategy: Assessed consumer behavior and trends during activations to adjust promotional tactics, maximizing effectiveness and return on investment for each campaign. Show less

Mazzika Group
Jun 2020 - Nov 2022Mazzika Group’s Primary Operations Include The Ownership And Operation Of Music And Entertainment Television Channels, Recorded Music Production And Distribution, Music Catalogue Management, Artists Management, Digital Distribution, Added Value Services To Mobile Telephony Systems, And Content Publishing.• Asset Monetization: Optimized revenue through strategic asset management, leveraging copyright assets to maximize earnings.• Channel Growth: Developed and implemented growth strategies, resulting in increased visibility and engagement across key channels.• Content Strategy: Designed and executed content strategies to align with brand objectives, driving consistent audience engagement and retention.• Content Ownership and Rights Management: Ensured accurate content ownership and rights distribution, preventing copyright conflicts and protecting intellectual property.• Manual Claiming and Policy Application: Applied match policies and managed manual claims to safeguard content, ensuring adherence to platform regulations.• YouTube Compliance and Conflict Resolution: Proactively resolved content-related conflicts, such as reference overlaps, invalid references, and ownership conflicts, to protect assets and maintain compliance.• Record Label and Asset Collaboration: Coordinated with record labels and asset holders to streamline asset claims, optimize revenue distribution, and enhance overall content performance. Show less • Match Policy Enforcement: Applied YouTube's match policy to all channel videos within our CMS, ensuring compliance and content protection.• Rights Management and Conflict Resolution: Addressed YouTube To-Dos, including reference overlaps, invalid references, ownership conflicts, and potential claims, to maintain content integrity and resolve rights-related issues effectively.• Asset and Record Label Coordination: Managed the addition of assets and record labels, streamlining content ownership and optimizing monetization opportunities.• Community Engagement: Monitored and engaged with the channels’ communities, implementing strategies to enhance engagement and broaden audience reach.• Digital Content Distribution: Uploaded and managed digital content across YouTube and other digital platforms to maximize exposure and accessibility.• Manual Content Claiming: Conducted daily manual content claims to secure rightful ownership and ensure content monetization.• Content ID Management: Enabled Content ID on new uploads, protecting intellectual property and maximizing monetization across digital platforms. Show less
Digital Operations Specialist
Jun 2020 - Nov 2022YouTube Copyrights Specialist
Jun 2020 - Nov 2022

Rotana Music Group
Nov 2022 - nowYouTube & Meta Content Manager• Asset Monetization: Maximize earnings by strategically managing copyright assets, ensuring optimal revenue generation across all digital channels.• Channel Growth: Develop and execute growth strategies that boost channel visibility and audience engagement, aligning with brand goals to achieve measurable expansion.• Content Strategy: Design and implement content strategies that enhance audience retention and engagement, aligning with broader brand objectives.• Content Ownership and Rights Management: Oversee content ownership and rights distribution, ensuring accurate attribution and safeguarding intellectual property from potential copyright conflicts.• Manual Claiming and Policy Application: Apply match policies and manage manual claims to protect content and ensure regulatory compliance across platforms.• YouTube Compliance and Conflict Resolution: Proactively address content-related issues, such as reference overlaps, invalid references, and ownership conflicts, to maintain compliance and protect brand assets.• Record Label and Asset Collaboration: Partner with record labels and asset holders to manage claims, optimize revenue distribution, and enhance content performance. Show less
Licenses & Certifications

YouTube Music Assessment
YouTubeJun 2024
SMB TikTok Pro
TikTokApr 2021
YouTube Music Certification
YouTubeJun 2024
Advanced Excel Certification
MicrosoftAug 2024
YouTube Content Ownership
YouTubeAug 2024
YouTube Asset Monetization
YouTubeNov 2022
YouTube Music Rights Management Certification
YouTubeJun 2024
Asset Monetization Assessment
YouTubeJun 2024
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