Rachana Titre

Experience

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  Parveen Industries Pvt Ltd

  May 2012 - Jul 2012

  B2B Marketing & Business Development Intern

  Worked as summer Intern Involving Key areas in B2B marketing & Business Development for Oil field equipment

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  Route Mobile Limited

  May 2014 - Dec 2014

  Business Development Executive

  • Lead generation to increase business opportunities. • Pitch new clients and understand the requirement. New business acquisition & client servicing for major clients like Ezeego One Travel & Tours, Wockhardt Hospitals, IL&FS Skill Development, Edwise International, Etc. • Setting negotiation & deal closure with ideation for campaign execution and campaign effectiveness. • Regularly attending client meetings, presenting on the services & briefings for key account management.• Involved in marketing SMS, Long/Short codes, Voice campaigns (OBD) and SMS software. Show less

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  Pinnacle Teleservices Pvt Ltd

  Dec 2014 - Nov 2015

  Business Development Executive

  • Design innovative concept on Mobile Media for brands to increase the ROI & create brand awareness & promotion via mobile marketing. • Successfully rolled out Mobile Advertising campaign using SMS, IVRS, Short code, long code, OBD & Missed Call services. • New enterprise business acquisition & client servicing for clients like Lodha Group, Birla Sunlife Insurance, Capital First, Liberty Videocon, etc. • Client interaction, create business specification, brief tech team on requirement, giving presentation & demo to enterprise clients. • Understanding competitive strategies for generating business & working towards achieving defined targets. Show less

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  Think Walnut Digital Pvt Ltd (An Entity of Shemaroo Entertainment Ltd.)

  Feb 2016 - Feb 2017

  Key Account Manager

  • Campaign Planning, Monitoring, Ideation, and implementation.• Vendor acquisition, vendor management and negotiation.• Gathering technical requirements from clients to help technical team for execution.• Client servicing for clients like Hindustan Unilever brands i.e. VIM, Comfort, Pepsodent, LUX, Sunlight, PureIT, Lifebuoy, Dove, Clinic, etc. • Involved in executing Gratification, Couponing, Referral Management, Consumer Engagement & Profiling campaigns over mobile, effectively dealing in Mobile Application and WAP Portals. • Building and strengthening relationships with key clients. Show less

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  Golden Abodes Pvt. Ltd.

  Mar 2017 - Sept 2019

  Marketing Manager

  • Media Planning for 14 brands majorly in Real Estate, QSR and Manufacturing which includes Online and offline marketing.• Involved in OOH Advertising: - Hoardings, Kiosks, Flyers, Leaflets, Offer Coupons, Site Branding, Brochures, Catalogues, Radio Campaigns, Newspaper Ads, Public Relations, Event Management.• Manage creative agencies for collaterals, OOH advertising & vendor management.• Plan and execute various ATL and BTL activities. • Strategy Planning: - Develop digital marketing strategies to reach target audience for lead generation.• Monitor the budget spend as per media plan for online and offline marketing.• Digital Marketing: - Plan and execute all SMM, SEM, Email Marketing & SMS Campaigns with regular website update.• Helped in creating effective ideas for conceptualizing campaign w.r.t graphical representation for few brands leading to increase in the campaign success ratio.• Remarketing: - Follow target audience who visits website and other channels via social media and search ads.• Coordinating with agency for PR and managing influencers.• Content writing for social media, SMS campaign, PR, and website.• Online listing campaigns on portals like Magicbricks and Indiamart for continuous lead flow. Show less

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  Sattvaa Speciality Chemicals

  Jan 2020 - Jan 2022

  Marketing Manager

  • Develop, post content on social media platforms: FB, Instagram, Twitter, LinkedIn.• Create a marketing plan along with budgeting for all marketing activities.• Conduct exhibitions at key locations, Develop presentations, marketing collaterals.• Develop Signage, Banners, Catalogues, Posters, Leaflets, Stickers, Danglers, etc. • Design packaging & labelling of products to increase brand value & visibility to help boost sales.• Photography, Video creation for Brand and products• Develop e-commerce strategy for the company to enable selling through Amazon/ Flipkart etc.• End-to-end execution of ATL & BTL activations for Velvet Beauty Products India under Brand ‘Velvet Valley’. Show less

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  Pharma Access

  Feb 2022 - Sept 2022

  Marketing Manager

  • Develop & post content on social media platforms: FB, Instagram, Twitter, LinkedIn.• Design, manage website & maintain ORM for company’s digital presence.• Monitor SEO results, both On-Page & Off-Page to improve ranking of the website.• Blog & content writing for all internal and external marketing communication• Track competitors updates, market research to improve marketing activities.• Create & handle marketing budget for all marketing activities.• Video creation, corporate presentations & all marketing collaterals.• Plan, execute events & exhibitions, source media and digital agencies.• Responsible for ‘Pharma Access’ & its subsidiary ‘Modular Mobile Facility’. Show less

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  Neuland Laboratories Limited

  Nov 2022 - now

  Marketing Manager

  • Create and manage marketing budget.• Internal and external key stakeholder management. Work closely with strategy, business development team. Effectively carry out competitor research and analysis.• Plan and execute performance marketing campaign for US, Europe and Japan markets (Google Ads, LinkedIn).• Knowledge of website analytics tools like Google Analytics, Google Search Console, etc.• Handle SEO & website updates to increase the search volumes and ranking.• Handle monthly social media calendar, organic promotional post creation along with developing content for monthly blog releases.• Rebranding exercise & new website development to create visibility of the brand.• Develop marketing collaterals – Brochures, Whitepaper, Corporate Presentations.• Manage events & exhibitions for the brand & create promotions around the same.• Timely creation of videos and photoshoot to support all promotions.• Onboard new agency/vendors and work closely to deliver all marketing initiatives.• Manage and execute all corporate communications material for the company.• Track marketing performance, ROI and generate reports for management. Show less