Astrid Kastenberg

Experience

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  Unilever

  Mar 1990 - Feb 1999

  Territory Manager

  Territory Manager 1990-1996 Specialty StoresPromoted to Regional Market Manager 1996-1999- Department and Specialty StoresManaged #2 territory; annual volume 38mSupervised 8 member team; Los Angeles & HawaiiNational Trainer role

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  Procter & Gamble Prestige Division

  Dec 2006 - Oct 2016

  Regional Director-Team Sales and Development

  Led organizatons largeste Sell-Thru Team on the West Coast, comprised of 8 states, including Hawaii. Led successful team and region to #1 status during tenure. Directed Southwest Region portfolio of $34-$48m in annual sales. Led and managed team of 7-12 Account Executives, servcing all tiers of Retailers. (Macy's, Nordstrom, Sak's, Bloomingdale', Sephora, Ulta, Dillards's and Neiman Marcus).* Recruiting, coaching, developing and growing direct reports capabilities * Managed team that consistently exceeded company expectation for sales, customer relations and Personal Growth.* Responsible for implementing training programs and helping direct reports develop their careers* Partnered with Manager and Senior Leader to create succession planning, personal development plans, personal improvement plans and action plans for myself, all direct reports and mentees.* Responsible for recruiting, hiring and developing top talent and insuring their development and growth* Trained expert in Situational Leadership, Corporate Athlete, Pursuasive Selling and CAR Show less

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  Procter and Gamble/ Coty HFC Prestige

  Oct 2014 - Jun 2017

  Headquarter Director Of Sales and Business Development

  National Sales Director, Sell-in Account Leader for $50m portfolio of prestige cosmetics in 350 Sephora stores and 577 Sephora inside JC Penny stores from 2016 to 2017. Directed Sell-in National Sales in 118 Nordstrom stores from 2014 to 2016. Oversaw and planned accounts net shipping, forecast and budget management, stock analysis, share analysis and absolute dollar value growth. Negotiated Space and location, brand launching positioning and marketing programming.• Responsible for monthly, quarterly and annual shipping forecasting and projections• Collaborated weekly with Sell-thru, Finance and Demand planning teams for both the organization and the customer. Partnered with Trade Marketing, commercial operations and e-comm teams• Negotiated with Buyers, Planners, Marketing and Education teams both internally and externally• Over-delivered net shipping forecasts and FIRM objectives for both Specialty Retailers during tenor Show less

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  H20 + Beauty

  Nov 2018 - Mar 2020

  National Sell-in Director

  Hired in as an Independent consultant to repair and develop relationships with omni-channel Accounts: Ulta, Duane Reade, Walgreens, Jet.com, Skinstore.com and Dermstore .com. Due to high level performance, contract was extended from 90 days to 18 months. Within Six months, was appointed Sell in Director for their #1 Customer (Walt Disney). Negotiated and mediated a holistic divestigure of brands with the Ulta Buying division.• National Sell in Director-Walt Disney (.com, hotels, cruise ships and retails stores) • Responsible for building relationships with buyers, planners and Regional management• Managed Stock and Sales plans as well as budget development and analytics for US and international accts• Strategic joint business plans for Launches and overseeing D-21 and Hollywood bowl events Show less

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  Beverly Oaks- Rock Paradise Lifestyle

  Jul 2020 - Dec 2022

  General Manager

  One of the countries largest wholesaler of Crystals, gems and metaphysical life-style products. General Manager for their 5,000 square foot Retail store, Crystal Gallery and Event Center.• Served as an advisor to the Owner, guiding him on creating structure and systems for the store.• Managed all end to end areas of the business- Hiring, HR, staff development, Operations, purchasing, legal• Developed and Launched the store’s events Center; worked with designers and contractors, oversaw promotional calendar, and occasionally hosted events. • Other responsibilities included: Store merchandising, vendor relationships, budget planning, scheduling staff, events and monthly program. Key contact and liaison for high- end and celebrity customers. Show less

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  Cota Life

  Jan 2023 - now

  Executive Beauty and Wellness Strategist

  Executive Beauty and Wellness Strategist (Self-Employed) 2022 -PresentExecutive and business Consulting. Proven Sales strategist, mentor and coach. Core Industries: Green beauty, Wellness, Metaphysics, strategic planning, sales plan development, budget forecasting, Omni-Channel programming, end to end business analytics