Chris Joyce

Experience

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  St. John's University

  Sept 2008 - May 2011

  Athletic Department Student Worker, Intern

  • Wrote marketing plans for ticketed sports as well as game scripts, radio spots, and voice messages. • Planned, marketed, and executed promotional activities during various athletic events, including men’s basketball games at Madison Square Garden.• Cold called potential season and group ticket clients, and developed databases of leads.• Created, organized, and facilitated the first Junior Johnnies Kid’s Club along with the Asst. Athletic Director.

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  Leicester Tigers

  Jan 2009 - May 2009

  Intern

  • Gained experience in all departments including marketing, ticketing, community relations, hospitality, merchandising, and more both during the week and on match day.• Attended executive meetings, press conferences, and supporter forums.• Formatted and developed media guides and team yearbooks to be sold to fans and distributed to sponsors.

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  Drive Sports and Entertainment, Inc.

  May 2010 - Aug 2010

  Intern

  • Organized Pack the Park 2010, an All-Star game done in cooperation with the LI Stan Musial Baseball League.• Secured sponsors and vendors for the event, including Applebee’s, AT&T, Allstate, and other national companies.• Sold 1,800 tickets for the event over a six week period along with another intern.• Supervised and coordinated a game day staff of ten workers to run promotions during the game between innings.

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  The University of Memphis

  Jun 2011 - May 2012

  Athletics Marketing and Promotions Assistant

  • Directed all marketing efforts for men’s and women’s soccer and softball including marketing plans, game scripts, promotional items, sponsorship fulfillment, advertising, and the designing of posters and other collateral.• Implemented social media and marketing strategies to help increase social media page traffic by nearly 300% and increase game attendance by over 66% from the previous year. • Assisted with marketing operations during football games at Liberty Bowl Memorial Stadium, men’s basketball games at FedExForum, and women’s basketball games on campus.• Served as main marketing contact for the 2011 Conference USA Women’s Soccer Championship as well as the first two rounds and Sweet 16 of the 2011 NCAA Women’s Soccer National Championship.• Managed the Pouncer’s Pals Kid’s Club with over 300 members, including memberships, mailers, and event planning. Show less

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  St. John's University

  Aug 2012 - May 2014

  Graduate Assistant for Athletic Engagement

  • Provided and promoted programming opportunities on evenings and weekends that were responsive to the needs and demands of the student body, driven by the analysis of engagement data.• Achieved a 12% increase in program attendance over previous year through event adjustments and marketing.• Managed programming and organizational budgets totaling over $100,000 annually.• Oversaw the Most Valuable Participant Student Rewards Program, including program planning, IT functions, publicity and promotion, and procurement of incentive prizes.• Advised the ‘RedZone’ student section by monitoring budgets, travel arrangements, giveaways, and game attendance. Show less

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  McGraw Hill

  Jun 2013 - Aug 2013

  Strategic Marketing Intern

  • Coordinated with marketing specialists to market SmartBook, Connect/ConnectPlus, and LearnSmart Advantage Suite products by managing product website content, blogs, and social media.• Created and presented a SmartBook product launch plan targeted to college students before a panel of marketing managers and executives.• Maintained customer relations information using Salesforce.com and other CRM databases.• Produced implementation guides to improve the user experience of institutional learning management systems.• Tracked market data and email metrics using Lyris to send to product teams. Show less

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  University at Albany

  Aug 2014 - Dec 2015

  Program Coordinator

  • Supervised UAlbany Programming Board, which put on over 60 events, engaged 40,000 participants, and had a programming budget of approximately $300,000 during the 2014-15 year.• Assisted in hiring, training, and evaluation of the 14 Programming Board members.• Designed promotional materials such as flyers, posters, banners, and website content.• Created and coordinated on-campus mascot program by assigning actors and spotters to fulfill appearance requests.

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  Hudson Valley Community College

  Jan 2015 - Aug 2019

  Assistant Men's Lacrosse Coach
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  New York State Public High School Athletic Association (NYSPHSAA)

  Dec 2015 - now

  • Liaison to the Teall Properties Group, signed to manage sponsorships and partnerships in February 2020. Consult on asset creation, management, and fulfilment of partnerships and responsible for approving all contracts.• Manage championship ticketing operations using the GoFan platform. Oversaw state-wide digital ticketing initiative that grew online sales by 194% until the Executive Committee voted to move to all-digital ticketing in July 2020. NYSPHSAA, along with its sections and member schools, generated over $3M in digital ticketing revenue during the 2021-22 school year.• Direct championship NYSPHSAA fan experience operations including sponsorship activation, PA scripts, game production, and signage placement.• Coordinate marketing campaigns for state championship events and association initiatives through targeted social media ads, traditional media buys, and leveraged partnerships.• Responsible for all brand management and design including championship campaigns, logos, event signage, digital graphics, and printed collateral.• Create and distribute venue RFPs for all 38 NYSPHSAA championships and invitationals.• Serve as site administrator for 7-10 state championship events per year. Show less

  • Director of Marketing

    May 2020 - now

  • Director of Sales and Marketing

    Dec 2015 - May 2020
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  Russell Sage College

  Jan 2020 - now

  Assistant Men's Lacrosse Coach
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  NYSPHSAA Foundation

  May 2020 - now

  Director

  • Established the NYSPHSAA Foundation, a 501(c)(3) whose purpose is to provide grant opportunities to NYSPHSAA member schools.• Oversee day-to-day operations and fundraising, reporting to a representative Board of Directors.