Akanksha Menon

Experience

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  Taj Hotels

  Feb 2020 - Feb 2020

  Out Door Catering.

  I worked under the Taj management, at the Auto Expo 2020 held at the India Expo mart, Greater Noida. It was a great learning experience to gain some hands on training under some of the best managers.

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  Amity University

  Jul 2020 - Jul 2022

  Student Brand Ambassador of Amity School of hospitality

  As a brand ambassador, I represent Amity school of Hospitality in different areas. I also guide students who are new to the university and to the hospitality field.

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  Shangri-La Group

  Aug 2020 - Oct 2020

  Online Internship

  As part of an online internship under Shangri-la's Eros Hotel, New Delhi, I researched on the impact and rise of Artificial in the hospitality industry. I also conducted a survey, to understand the guest's perspective on the rise in use of artificial intelligence.

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  I2 cure Private limited.

  Jul 2021 - Aug 2021

  Research and Marketing Intern

  At I2cure, I was able to understand the marketing strategies adopted by a brand that was new to the market. From the need to reach out to potential leads to converting those potential leads to customers, through various marketing activities was intriguing.

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  Burger Singh - A unit of Tipping Mr Pink Pvt Ltd

  Sept 2021 - Oct 2024

  Expansion & Management of the PR Funnel: - Responsible for brand level and outlet level PR planning with strategic copywriting for various PR materials for both B2B and B2C releases. - Handling public releases for all significant communications like, new outlet launches & including the significant milestones like fundraising. - Brand representation and nomination at Award shows with awards won in Market Expansion, Integrated Marketing, ‘QSR Chain of the Year’, B2B Brand categories to name a few with 5 awards won in the last financial year. Creative Pipeline Management: - Managing the creative pipeline to ensure timely delivery of marketing assets, for day to day requirements and campaign based collateral. Marketing Campaign Execution & Asset Creation: - On a brand and outlet level, including but not limited to creation of brand assets via, photoshoots and video shoots, influencer marketing, offers and product launches. Show less

  • Assistant Manager - Marketing & PR

    Apr 2023 - Oct 2024

  • Marketing Executive

    May 2022 - Apr 2023

  • Marketing Intern

    Sept 2021 - May 2022
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  White Marque Solutions

  Oct 2024 - now

  Consulting Associate

  Work closely with clients such as GKB Opticals, Knight Frank India, Emkay Global Financial Services & CareEdge Ratings to drive impactful PR campaigns and media visibility. - Build and nurture media relationships by arranging strategic meetings, interviews, and engagement opportunities. - Maintain comprehensive documentation, including weekly, monthly, and quarterly dossiers, ensuring seamless reporting. - Curate and develop strategic PR plans tailored to client objectives, aligning with their brand vision and goals. Show less