Emily Chen

Experience

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  Auto Direct

  Sept 2015 - Jan 2016

  Receptionist

  • Organized office – filled customer information, gathered car details from 3rd party sources, tracked keys and sales, updated car directory, and ordered office supplies• Greeted customers through phone or in-person and understood their motives before directing them

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  Freelance

  Jun 2016 - Jun 2018

  Leasing Assistant

  • Created advertisement and advertised the unit online by using Craigslist, Kijiji, and Facebook which resulted in approximately 5 inquiries per day.• Set price for the unit by researching and gathering data and analysing competitors.• Honed sales and customer services skills through interacting with the potential tenants, preparing information, and giving a tour.

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  Love Me Sweet Japanese Cheesecake

  Oct 2017 - Apr 2018

  Sales Associate

  • Worked alone with no supervision for the night shift and collaborated with the bakers for the morning shift• Frequently interacted with customers and boosted sales by answering questions and building relationships

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  Laurence & Chico Café

  May 2018 - Aug 2018

  Barista and Sales Associate

  • Learned all front-end jobs voluntarily – switched jobs depending on the situations and trained new hires.• Pitched and enacted ideas to increase customers traffic and purchase – a sandwich board sign to lure in customers unsure whether the store was open and created attractive labels for menu items.• Saw an unmet need and satisfied it: created order form for customers that were interested in buying products that are not available off-the-shelf.

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  Self-employed

  Mar 2019 - Sept 2020

  Marketing and Strategy Analyst

  • Chia:Preparing market entry strategy, conducting market research and analysis for segmentation, targeting, and positioning, and creating buyer personas.• Iconthin Biotech Corporation:Analyzed multiple industry reports on manufacturing, sales, online sales to create recommendations for branding, products, and strategy.• Fanlinc:Delivered plan for key resources and capabilities as well as strategic analysis of the organization including strategy assessment, market entry strategy, and environment analysis.• Oply Inc:Proactively discovered neglected market need by analyzing the competition, company, and customers, and proposed plan to capture market shares and increase brand value. Show less

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  Scarborough Business Association

  Jun 2019 - Aug 2019

  Marketing and Communications Coordinator

  - Curated social media content and leveraged post analytics to raise audience engagement and reach; increased unique visitors by 44% and followers by 50%.- Meticulously conducted market research: analyzed customer segments to create buyer personas and then used research findings to optimize marketing efforts (outreach platforms and product offerings).- Communicated with customers effectively by creating marketing assets – such as newsletter content, newsletter templates, posters and templates for social media, and graphics for website. Show less

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  Hack A Project

  Aug 2020 - Oct 2020

  Outreach Lead

  - Mentor outreach: led team of 3 created shared spreadsheet to track progress and introduced 5 mentors- Noticed lack of organization and created Trello team to centralize information, track progress, and post deliverables, thus increasing efficiency and communication between teams

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  The Surgical Room Inc.

  Mar 2021 - Jul 2023

  Marketing Coordinator

  - Created a marketing calendar that creates synergies between digital (social media, email, and web content) and traditional (trade shows, events, and flyers) marketing- Spearheaded new marketing initiatives through marketing automation, SMS marketing, content marketing, and other smaller marketing projects- Took ownership of 3 different brands' social media and became 2 of those brands' main marketing lead- Streamlined CRM by creating automated tasks, updates, and tags that increases the sales team's efficiency and targeted marketing Show less

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  Metergy Solutions

  Jul 2023 - now

  Marketing Specialist

  - Owned an average of 3 international and domestic hosted and external events per month concurrently from inception to execution and feedback, resulting in the events finishing on budget while constantly improving.- Project lead for a new US trade show booth in a new target region and recently acquired company: collaborated with graphic designer, stakeholders, and vendor to deliver project on time and on budget.- Current project lead for corporate merchandise program: researched and analyzed options, presented and received feedback from executive leadership team, and reconvened with a solution accounting for each department’s needs.- Budget tracking and projection: tracked spending and sales pipeline over the Canadian and US Marketing and Sales department to project future spending and optimize ROI.- Executed all client-facing events and trade shows while collaborating with the sales team, partner companies, the executive leadership team, and other departments as needed. Show less