Ross McGee

Experience

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  Sports Direct

  Jun 2014 - Apr 2016

  Sales Assistant
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  Clarks

  Jul 2017 - Feb 2019

  Sales Team Member
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  Volume

  Aug 2017 - Aug 2017

  Intern

  Undertook numerous tasks within the Client Services team such as proofreading, researching, creating presentations, managing spreadsheets. Witnessed how other teams which formed the company worked so that the whole process of creating a marketing campaign for clients was appreciated. Learnt about the importance of professionalism and the satisfaction of clients’ customers. Also witnessed how marketing is no longer solely campaign led via tools such as advertisements, promotional emails, search engine optimisation etc. but is also achieved by ensuring a great customer experience whether that be achieved by AI, digital flipbooks or other modes. Show less

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  Print Sauce

  May 2018 - Sept 2018

  Marketing Intern

  Joined the team at Print Sauce to help with the marketing of their new project involving the service of installing a new material for companies within their buildings.Researched the features of the new material along with the benefits it would produce for investors. Used this information to create a marketing strategy which concluded by writing an informative and persuasive letter outlining the advantages of the material for potential clients, and offering a free quote so that the team could illustrate the quality of the material and have the opportunity to sell it in person. Show less

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  JD Sports

  May 2018 - Sept 2018

  Sales Assistant
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  VALUE ADDED EDUCATION LTD

  May 2018 - Jun 2019

  Marketing Intern

  Worked within the marketing team of Value Added Education and collaborated with other members of the business to improve their online presence along with other tasks.Refined the company website to be more user friendly, coherent and engaging; updated title tags and meta descriptions to increase SEO; assisted in the planning and ideas stages for a company app; produced a series of interesting blogs to inform potential clients about the relevance of the company's work; assisted in the design process for another app which is funded by the Welsh Government and generated ways to promote this venture. Show less

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  Berkeley Communications

  Aug 2019 - Aug 2019

  Work Experience

  Assumed integral tasks to acquire publicity for Berkeley’s tech clients: researched publications and reporters, compiled and updated press lists and editorial calendars, wrote bios, blogs and articles; created and reviewed market research questions, produced email pitches, called national newspapers and other publications to secure coverage.

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  OpenGenius Ltd.

  Sept 2019 - Aug 2020

  Partnership Executive
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  Ayoa

  Aug 2020 - Dec 2022

  Reporting directly to the CEO, owned the marketing strategy to introduce Ayoa to new users whilst decreasing churn of OpenGenius' flagship SaaS product.With multiple target audiences, crafted individual strategies for each, tracking touch points across the web and within the Ayoa app to refine customer journeys.In 1 year, increased organic traffic by 246%, pages per session metric by 257%, revenue from neurodiversity and educational sales by 365%, and acquired and implemented HubSpot to unify efforts between marketing, sales and customer support. Show less

  • Marketing Manager

    Aug 2021 - Dec 2022

  • Onboarding Specialist

    Aug 2020 - Jul 2021
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  Aurum Solutions

  Jan 2023 - now

  Content and Community Marketing Manager

  Managing and developing content for Aurum Solutions, raising awareness of financial solutions for the industries of iGaming, payments, and more. Combining creativity, copywriting and analytical skills to produce new engaging content for social media, improve SEO metrics, refine website messaging for conversion, generate intrigue via PR, engage an exclusive financial community, and relay successes through case studies.