Avni Jain

Experience

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  Centre for Railway Information Systems (CRIS)

  Jan 2007 - May 2007

  Intern

  Financial MIS development for Eastern Railways- Development of Reports of Books module for East Coast Railways- Developed a module under Books maintenance of AFRES (Advanced Finance and Railway Expenditure System) and also gained insights into the cash flow processes.

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  Citifinancial

  May 2008 - Sept 2008

  Intern

  Technology Product development management for Consumer lending business of CitiFinancial: Worked in CitiFinancial’s Global Solutions Centre (GSC) as a part of the CitiFinancial Technology Development product M- Loan for the Thailand clientele which is an enhancement in the core I- Loan model which enables end- to- end solutions for Financial services, Internal Process Automation project which enabled minimizing the Information gap. - Responsibilities handled were Direct Customer interfacing/ single point of contact for customer- Interface between Business & Technology group to sustain growth & demand for business- Billing- Business analysis & first level of requirement gathering- Project monitoring & tracking (SDLC)- Conflict management & escalation handling- Vendor management, compliance, testing Show less

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  Pitney Bowes

  Jan 2010 - Jan 2010

  Management Intern

  - Constructed an Exited Employee Satisfaction Index (EESI) with different parameters of importance, for Pitney Bowes Inc. and Industry and determined the Employee Satisfaction level- Analyzed and determined the gaps in organization’s functions and the key reasons for attrition- Determined employee perception across various parameters like job responsibilities, compensation, and career growth- Presented top 3 reasons of attrition and other important findings to top management, and recommended ways to lower the dissatisfaction level amongst employees Show less

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  Competitive Edge Consultants

  Jan 2010 - Feb 2010

  Assistant Research Analyst (corporate project)

  Customer Satisfaction Survey for Dhanuka Agritech Ltd.- To determine the Customer Satisfaction level and constructing a CSI for Distributors/retailers for DHANUKA as well as two of its competitors- Purchase and sale price tracking- To assess the degree of brand push as well as brand pull for Dhanuka.- Understand customer’s perception on product features w.r.t. different brands- To generate more ideas on product positioning and promotion- To know the type and the intensity of the customer complaints- To understand the support required by the customers from the company- To identify areas and scope of improvement for Dhanuka Show less

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  Competitive Edge Consultants

  Oct 2010 - Feb 2011

  Assistant Research Analyst (corporate project)

  - Customer Satisfaction Index: Assisted in constructing a CSI to determine the customer satisfaction level for distributors/retailers for the client and its competitors. Analyzed and assessed the brand push and pull, customer perception on product features and delivered recommendations on product positioning and promotion. - Identified the areas and scope of improvement for the client

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  L'OCCITANE Group

  Mar 2011 - Jun 2011

  Marketing Assitant

  - PR: Co-ordinating with PR agency on media coverage, media exposure , assisting in event organization and launch management- Creative: Co-ordinating with Creative agency for promotion design for new launches, coupons, and other merchandise- Internet Marketing: Managing company’s online marketing initiatives, Social media marketing and India Website - CRM: Managing customer database, touch-base with customers/ prospects regarding new product offers, handling online customer complaints - Competitive analysis: tracking competitor performance, strategies, new launches, online activity - Visual Merchandising and Inventory Management across stores (Delhi, Ludhiana, Kolkata, Bangalore) Show less

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  361º

  Jul 2011 - Dec 2012

  Co-founder & Business Head - Strategy & Planning

  Marketing strategist with experience in visual merchandising, communications and promotions, online lead generation, and social media space.Our company, is a consultancy, to help luxury brands which are entering India, engage in marketing, promotional and communication activities to get noticed, add value, generate leads, attract customers and increase revenues. These activities include a mix of in store initiatives, above the line campaigns and silent marketing.We learn about our clients business so we can handle their brand in India in a way that benefits them and the customer they serve. Show less

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  The Kaarigar Project

  Aug 2017 - Mar 2021

  Founder & Creative Director

  • Planning and managing commercial aspects of business, customer relationship management• Social Media Marketing (Facebook, Instagram, Website, Google Ad words, FB Adverts)• Conceptualizing and Implementing campaign shoots for different collections• Sourcing and managing stock, working directly with the weavers• Designing outfits and managing till formation• Content development and management

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  Online Presence

  Apr 2021 - Jul 2023

  Business Head

  Drive day-to-day execution of the integration process, including working closely with cross-functional teams, leading integration team meetings and driving proactive issue resolution. Assist in creating strategies for prospecting and generating a viable pipeline of opportunities.Be responsible for meeting revenue targets and the sales costs associated with itCreate assessments to understand digital maturity of the target organizations, benchmark capabilities against industry standards and provide recommendations on digital roadmapDevelop value proposition and business case for digital transformation of clientsDefined goals and objectives for our Social Media strategyConceptualize and implement online campaign calendars for all targets, products, offers and geographic areas; manage change control & creative versions. Show less

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  24-7 Staff

  Apr 2021 - Jul 2023

  Business Head

  Drive design and implementation of highly effective results-driven talent research strategies and practices for talent mapping and competitive intelligence for Hiring.- Use market data and knowledge of talent pools to develop sourcing plans and strategies and translate this to a fact based recommendation to the hiring team manager or internal stakeholders- Conduct confidential research and talent identification to identify best-in-class talent at lateral & leadership level for the organization- Partner with Talent Acquisition Team and Talent Acquisition Managers to generate ideas, leverage resources and share information that facilitates an effective executive search process.- Build a stronger in-housing direct sourcing function; leading a team of executive recruiters focused on internal or direct sourcing channels utilization as well as leveraging new channels.- Discovering and exploiting new efficient, effective and sustainable candidate channels to meet current and future leadership talent needs.- Manage, train and evaluate a team of recruiters- Participate in and host recruitment events to drive awareness- Define and drive team to meet and exceed hiring benchmarks relating to time to fill, cost per hire, source of hire, diversity hiring, candidate satisfaction etc- Implement employer branding activities- Manage and distribute relevant articles analyst reports and other industry competitive intelligence for extended ecosystem. Show less

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  Techmagnate: Digital Marketing Agency

  Jul 2023 - now

  Partnerships & Inbound - Lead

  In this current role, I understand the client’s goals, the root cause of their current marketing problems and identify the conversion leaks, in their current marketing strategy. I then co-create a result-oriented measurable digital strategy for my clients, that aligns not just with their brand and business but also fuels their business and marketing goals.How important is it to be able to link together business priorities, audience, and user needs; and then come up with an effective digital strategy?✅4.5 Times Increased Paid Leads with Display Ads✅330% increased organic Traffic & Footfall✅145% Increased views in YouTube Videos.✅159% increased monthly App Installation-Assist in the formulation of strategies to build a lasting digital connection with consumers-Plan and monitor the ongoing company presence on social media.-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness-Prepare online newsletters and promotional emails and organize their distribution through various channels-Provide creative ideas for content marketing and update website-Collaborate with designers to improve user experience-Acquire insight in online marketing trends and keep strategies up-to-date-Maintain partnerships with media agencies and vendors Show less

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  Lyxel&Flamingo (L&F)

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  Head of Business Development