
Ly Nguyen
Partnership and Membership Executive

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About me
Customer Onboarding @ Google
Education

The Center for Cross-Cultural Study - Spanish Studies Abroad
2017 - 2017Spanish Language and LiteratureActivities and Societies: Intensive Intermediate Spanish Language Programme - Sponsored by Santander International Experience Scholarship - Consisted of a 3-week intensive Spanish language and culture programme in Seville, Spain (June 2017) - Topped with various historical and cultural excursions to Cordoba and Cadiz and short informative trips to the Seville Cathedral, the Real Alcazar in Seville and the Torre del Oro.

Raffles Institution
2010 - 2014GCE A' Levels 6 Distinctions (recipient of Raffles Academic Excellence Award)Activities and Societies: - Recipient of A*Star Scholarship - Vice President of Raffles Institution Boarders' Council. In charge of stage management for the annual gala concert, RIB Night in 2014. - Member of Raffles Fencing - Coursework: H1 GP, H1 PW, H2 Math, H2 Chemistry, H2 Economics, H2 History

Yale University
2016 - 2016Yale Summer Session Urban Studies/Affairs: Introduction to Study of the City A- Coursework 1: STYC176 - Introduction to the Study of a City --- Cities: what works and what doesn't? --- What should cities prioritize? Who are cities planned for? and Why so? --- Why certain public/private spatial installations succeed to spur life and private market reaction in some cities but fail in others, from there, draw out the key conditions and drivers of a vibrant urban environment.

Yale University
2016 - 2016Yale Summer Session Political Science: Foreign Policy and International Law A- Coursework 2: 139PLSC - Foreign Policy and International law --- International Law: origin, characteristics, enforcement. --- United Nations: structure, effectiveness and challenges. --- Why is the UN so ineffectual or is it actually so? --- Short but insightful experience being a delegate to the class's Model United Nations on China-Taiwan territorial dispute

Yale-NUS College
2015 - 2019Bachelor of Arts - BA Urban Studies/Affairs 4.50 / 5.0 (equivalent to NUS' First Class Honours (Highest Distinction)Activities and Societies: - Residential College Advisor (Aug 2018 - May 2019) - Co-manager: Student-run Cafe (Aug 2016 - May 2018) - Student Associate for Urban Studies Major, in charge of Website Management (Aug 2017) - Participant of Learning Across Boundaries Field trip - Placemaking in San Francisco, USA (Feb 2017)---- Came up with a proposal to strengthen interaction between Yale-NUS and NUS students while retaining distinct identity of the two community - Participant of Learning Across Boundaries Field trip - City in Transition in London, UK (May 2017)---- Product of team effort: http://londonlab.courses.yale-nus.edu.sg/
Experience
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The Vietnamese Chamber of Commerce in Singapore (VietCham Singapore)
Mar 2016 - Apr 2017Partnership and Membership Executive- Compile and update VietCham's Corporate Deck and Introduction letter to potential business members and partners - Introduce and market VietCham's Membership Package to senior managers to invite their organizations to join VietCham's expanding membership base - Follow up on the registration process with interested partners- Attend VietCham-hosted and other networking events or seminars to follow up with potential members

Shiner's Diner
Aug 2016 - Apr 2017Co-Manager- Create a conducive communal space for friends to hang out, have fun and eat good food - Organize college-wide events to help peers build connections over casual conversations

Viet Hung Urban Development and Investment - Vihajico, Ecopark Township
Jul 2017 - Aug 2017Project Development Intern- Assist in brainstorming unique brand identity and key selling points for upcoming real estate projects, focusing on specific target audience and product features - Assist in creating branding content and designing sales kit for upcoming real estate projects - Have a great experience working with a team of dynamic and creative individuals who always strive for excellence.- Skills acquired: Powerpoint Presentation, Copywriting

99.co
Sept 2017 - Jan 2018COO Assistant (Marketing)- One of the most successful and fastest growing start-ups in Singapore, raising $7million in 2017. Major investor is facebook co-founder, Eduardo Saverin- Research and generate marketing contents, copy writing. - Using Google Analytics, prepare report on blog traffic for Q3/2017 to present to Marketing team. - Using Google Adwords, build a SEO-optimized landing page for new launch condominium, Martin Modern.- Skills acquired: Google Analyltics, SEO, Google Adwords

AECOM
May 2018 - Jul 2018Design, Planning and Economics Intern- Assist in researching, writing and designing report section for Regional Connectivity Master Plan and Urban Design-scale Site Analysis for government-funded Camsur West development project, Philippines.- Learn map tracing, digital conceptual drawing and report design using Adobe Illustrator and Adobe InDesign- Skills acquired: GIS, Adobe Suites, Conceptual Drawing, Mobility/ Connectivity Planning

CPG Corporation
Nov 2018 - Apr 2019Urban Planning Intern- Cultivate urban design technical skills under a great mentor: architectural collages, autoCAD sections and photoshop sections- Conduct a brief benchmark study for Public Space values in successful Waterfront Mixed-use Property Development - Skills Acquired: autoCAD, Adobe Suites, Landuse Calculation, Perspective Sketching

WATG and Wimberly Interiors
Aug 2019 - Oct 2021Urban Planner- Define & refine project vision, conduct market analysis and pitch design solutions forhospitality real estate developers to fulfill their vision and achieve their sales target.- Conduct regular client-facing presentations at different project stages to ensuresuccessful implementation.- Notable projects: masterplan for 500sqkm Phu Quoc Island, Vietnam’s most populartourist destination and 275sqkm Ha Long city, Vietnam’s crucial economic zone.

Google
Nov 2021 - now- Onboard 35+ new advertisers onto Google Ads platform per quarter with an average committed budget of $30,000. - Work closely with customer's marketing leaders and executives to refine their 3 to 6-month business and marketing goals, consult on and propose appropriate media plans to fulfill these goals and guide effective implementation of these strategies - Collaborate cross-functionally with the New Business Sales team to ensure a smooth onboarding process for new advertisers - Lead Vietnam market's Foundational Readiness pillar to collaborate with Product Specialist Activation expert to devise appropriate incentives to motivate sellers to ensure customers follow foundational best practices before scaling up on Google. This initiative ensures customers' accounts are built for sustainable success. Show less - Manage a $4.3M portfolio of 30 mid-market businesses in lead generation business models (finance, healthcare, education, travel & job listing) in Vietnam market - Build a sustainable relationship with clients, conduct in-depth discovery and propose multi-quarter marketing plan to help clients achieve business and marketing objectives and drive revenue uplift on Google - Work closely with marketing team to jumpstart their marketing digitization and transformation process from traditional media to digital media- Partner cross-functionally with Product Specialist team to test new product tools and develop tailor-made Google strategies for P0 customers. - Deliver on both productivity and revenue KPI within the first quarter on the team Show less
Customer Onboarding Manager
Sept 2024 - nowAccount Manager, Scaled Businesses (Lead Gen), Vietnam
Jan 2024 - Sept 2024Account Manager, Mid-market (Lead Gen), Vietnam
Oct 2023 - Jan 2024Account Strategist, Scaled Businesses, EnSEA
Apr 2023 - Oct 2023Account Strategist - Scaled Businesses, Vietnam
Nov 2021 - Mar 2023
Licenses & Certifications
- View certificate

Foundations of Business Intelligence
GoogleMar 2024 - View certificate

Data Science: Foundations using R Specialization
Johns Hopkins UniversityAug 2020 - View certificate

Google Analytics Individual Qualification
Google PartnerSept 2017 - View certificate

Data Science: Statistics and Machine Learning Specialization
Johns Hopkins UniversityOct 2020 - View certificate

Rhino 6 Essential Training
LinkedInDec 2020 - View certificate
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Smart Cities – Management of Smart Urban Infrastructures
EPFL (École polytechnique fédérale de Lausanne)Nov 2020 - View certificate
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Innovative Governance of Large Urban Systems
EPFL (École polytechnique fédérale de Lausanne)Oct 2020 - View certificate

Strategic Planning and Urban Design Foundations
LinkedInAug 2019
Honors & Awards
- Awarded to Ly NguyenGeorgette Chen Study Award for Young Women Georgette Chen Foundation 2015년 6월
- Awarded to Ly NguyenA*STAR Scholarship A*STAR Research Foundation 2010년 4월 - A four-year, no bondage secondary and junior college full room and board scholarship for young individuals with inclination towards science and research. - With the possibility of extension of sponsorship to Ph.D level.
- Awarded to Ly NguyenYale-NUS Study Award -
Languages
- enEnglish
- viVietnamese
- spSpanish
- chChinese
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