Caryn Zengel

Experience

• 

  Outback Steakhouse

  Nov 2003 - Oct 2008

  Marketing Coordinator, Bartender, Server and Trainer

  • Planned and executed charity events, school tours and charitable donations.• Managed marketing and communications strategies.• Served as restaurant bartender and server.• Trained new associates to exemplify restaurant practices.

• 

  MedStar Franklin Square Medical Center

  Aug 2008 - Feb 2013

  Sr. Public Relations Specialist

  • Served as the primary point of contact for internal communications.• Managed and created content for MedStar Franklin Square’s social media platforms, including Facebook and Twitter.• Edited, designed and managed weekly associate newsletter and monthly event calendars. • Functioned as content manager and employee liaison for the MedStar Franklin Square consumer and internal websites. • Acted as the marketing liaison, providing collateral materials and communication support, for the Community Health Education Department, Philanthropy Department, Human Resources Department, Employee Wellness Committee, Environmental Health Committee, and Patient Satisfaction Committee.• Communicated system messages through social media, digital signs and displays, monthly e-newsletters, the telephone on-hold system, as well as the consumer and internal websites.• Served as the chair of the Associate Action Committee, managing and helping to organize events for employees. Show less

• 

  MedStar Health

  Feb 2013 - now

  • Leads MedStar Health’s strategy for social media and reputation management • Oversees management of all MedStar Health social media profiles; curates and posts content to corporate accounts• Leads the development of system-wide social media management standards, policies and rules of engagement • Mentors and provides training to management professionals throughout the organization • Leads social media integration with MedStar’s crisis communication plan and marketing objectives• Grows MedStar's social media audience, reaches key demographics and establishes social media as a essential communications channel for building and maintaining relationships • Defines key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success• Defines best practices for creating, managing, monitoring, and developing content for social networks• Works system-wide to explore and identify ways to integrate social media into business strategies and marketing campaigns• Defines and analyzes social media campaigns, and tests and optimizes for greater conversions and reach• Applies marketing research and development methods to learn and understand emerging trends and technologies• Provides approval for new social media account applications to ensure they are aligned with strategies and business goals • Analyzes the social media presence of local and national competition• Encourages leadership, communicators, physicians and associates to embrace social media as a vital business function Show less • Manage and serve as spokesperson for MedStar Health on Facebook, Twitter, LinkedIn, YouTube and Google+.• Implement and enforce best practices and response strategies on social media through workflows, monitoring and quarterly training.• Serve as the primary point of contact for MedStar Health regarding social media related inquiries.• Lead continuing research on social media trends, healthcare regulation and law, terms and conditions, engagement opportunities and search engine optimization.• Compose social media content based on MedStar Health initiatives and current healthcare topics. • Determine return on investment and social media impact and engagement for key profiles. • Administer consistent use of brand standards across each MedStar Health entity including typography, imagery, style guides, and tone. • Monitor and identify actions plans for brand mentions across social media, news outlets, blogs, forums, and review sites. • Participate in live social streaming during webcasts, seminars and media events.• Collaborate with social media administrators across the system to minimize risk and ensure proper crisis management procedures are followed. Show less

  • Assistant Vice President

    Mar 2024 - now

  • Sr. Director, Interactive Marketing

    Jul 2020 - Mar 2024

  • Director, Interactive Marketing

    Jul 2019 - Jul 2020

  • Social Media Strategist

    Jul 2015 - Jul 2019

  • Social Media Coordinator

    Feb 2013 - Jul 2015