Matt Hartnett

Experience

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  Langdale Hotel

  Aug 2002 - Sept 2006

  Marketing Assistant

  My main role at Langdale Leisure Ltd, was the design of the printed material that they distribute to their guests and owners, I also worked closely with the Sales & Marketing Director to find new ways that we could promote the hotel & timeshare online, I was in control of all the sites that we advertised on and had to make sure they were up to date. I also updated the hotels website using html.

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  Lake District Hotels Ltd

  Sept 2007 - May 2011

  After changing my roles I have taken control of more aspects of the online marketing involved with the 6 hotels in the chain, such as SEO, Google PPC platform. One of my major roles is to maintain the hotels website so my experience with CSS, HTML is key in doing this, I am also in control of the email marketing which we monitor and see if we are using correctly. I am involved in the design of various marketing material that we send to previous guests. I am currently putting together a plan of how best as a hotel group we can use social media (ie twitter, facebook etc). Show less

  • Online Marketing Manager

    May 2009 - May 2011

  • Marketing Coordinator

    Sept 2007 - May 2009
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  South Lakeland Parks

  Jun 2011 - May 2013

  Online Marketing Manager

  South Lakeland Parks specialised in developing and operating holiday parks, with caravans and timber lodges for sale or hire, the company has 9 locations ranging from smaller caravan parks to larger holiday villages complete with leisure facilities. During my time at South Lakeland Parks I managed the content of 10 websites. I used my understanding of Digital Marketing to put together a digital marketing plan to increase sales of both holiday homes and holidays. Within the different arms of the company there was a vast difference in the duties I performed daily. I designed the content for the websites and also built design features to further enhance. I also controlled the email marketing which the company performs. One of my key roles was to analyse the performance of everything digital, whether it be via websites, email, and social media and provide recommendations to the Directors. Show less

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  Fat Media Limited

  May 2013 - May 2015

  Digital Account Manager

  Fat Media is a digital communications agency, specialising in brand development, ecommerce solutions, search growth and the delivery of fantastic on-line journeys. It’s sector expertise ranges from major retail and leisure projects to multi-layered public sector organisations, with clients including; Jessops, Pure Leisure Group, Macdonald Hotels, Yotel, Eddie Stobart, Glasgow City Council, UBM Routes, Highland Heritage, Daffodil Hotel.My role involved working with all the above clients on how they can improve their digital strategies, this includes SEO, PPC, Social Media & all other areas of digital marketing. I was also responsible for the planning and implementation of marketing activity to promote their companies. Show less

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  Cumbria Tourism

  May 2015 - Apr 2016

  Digital Marketing

  Cumbria Tourism is the county’s official Destination Management Organisation and the only body which promotes The Lake District, Carlisle, Hadrian’s Wall, the North Pennines, Sedbergh and the Dales, Morecambe Bay and Cumbria to the UK and overseas visitors.

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  Sykes Holiday Cottages

  Apr 2016 - now

  (Pure Cottages was bought by Sykes Cottages) As Marketing Manager for leading self-catering agency Pure Cottages, I was responsible for delivering the Marketing strategy for 5 brands within the group which includes the content and development of both the main website.Duties included:- Leading the development and execution of multi-channel marketing strategies.- Project Manager the creation of websites from Design stage through to go live.- Working closely with agencies to develop and execute direct communication strategies with the aim to maximize brand engagement, retention and annual spend.- Develop marketin marketing plans which support customer acquisition and retention, evaluate new media and new technology for online progression to increase the volume of high quality, qualified traffic to the brand website in order to increase sales.- Responsible for Online Advertising, including Affiliate Marketing, PPC, Re-marketing. - Deliver an e-marketing strategy to both customers and holiday home owners.- Ensure ongoing usability and website testing to ensure effective evolution of site design, content and functionality.- Analyse appropriate metrics and procedures to measure effectiveness of all on-line marketing activity (ROI) and create and source content for the website; create tactical initiatives to help support specific products, and to target particular markets. Show less

  • Regional Marketing Manager - The South

    Oct 2022 - now

  • Regional Marketing Manager - The North

    Aug 2019 - Oct 2022

  • Marketing Manager (Pure Cottages)

    Apr 2016 - Aug 2019
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  Lake District Foundation

  Jul 2019 - Oct 2024

  Trustee

  The vision of Lake District Foundation;Vision is that the Lake District will be an inspirational example of sustainable development in action, and a place where a prosperous economy, world-class visitor experiences and vibrant communities come together to sustain its spectacular landscape, wildlife and cultural heritage