Isha Saxena

Experience

• 

  Alcatel-Lucent Enterprise

  Apr 2012 - Feb 2013

  Graduate Engineering Trainee
• 

  Alphonic Network Solutions Pvt Ltd

  Jan 2014 - Nov 2014

  SEM/SEO Executive

  • Created digital media promotional campaigns.• Monitored and reported weekly inquiry figures and managed web analytics.• Prepared daily and weekly activities and productivity reports.

• 

  Futurism Technologies

  Jul 2015 - Aug 2017

  Sr. IMBC Executive

  • Managed daily account operations on Google Ads and other search platforms for multiple clients.• Developed and executed strategies to exceed client-defined goals.• Provided recommendations for campaign structuring, targeting, creatives, and other facets of paid search.• Generated weekly and monthly client reports for key metrics and goals tracking.• Monitored web analytics dashboards, reports, and key reporting tools.

• 

  Cybage Software

  Aug 2017 - Nov 2018

  Online Marketing Specialist

  • Designed and implemented paid marketing campaigns for various brands.• Conducted competitive landscape research and analyzed industry trends.• Planned budget allocation for paid marketing campaigns.• Conducted account audits to identify key areas for performance improvement.• Created intuitive reports to automate reporting and improve efficiency.• Played a key role in restructuring accounts and identifying new account structures.

• 

  Alepo Technologies Inc.

  Nov 2018 - Jun 2019

  Lead Analyst Marketing

  • Developed and managed digital marketing campaigns, optimizing ROI in paid search campaigns through data analysis and trend identification.• Tracked, reported, and analyzed website analytics and PPC campaigns, optimizing landing pages and researching competitor advertising links.• Managed campaign budgets and estimated monthly costs.• Conducted in-depth website analysis and designed landing pages.

• 

  Zirca Digital Solutions Pvt Ltd

  Jul 2019 - Dec 2019

  Account Manager

  • Acted as a trusted adviser to customers, formulating Account Plans to enhance their business and increase adoption of advertising offerings.• Managed diverse customer accounts across BFSI, E-commerce, travel & hospitality, and education sectors.• Served as the primary point of contact for leading media agencies and key accounts in Mumbai.• Successfully managed 50+ accounts with an annual revenue of over $5.5 million.

• 

  Logicserve Digital

  Jan 2020 - Sept 2023

  • Developed and reviewed the marketing strategy, ensuring strategic objectives were executed by the team.• Collaborated with various stakeholders to develop, test, and optimize strategies across different paid marketing channels.• Led innovation and optimization efforts, resulting in improved company offerings and customer experiences.• Managed communication, brand image building, and product awareness campaigns, aligning them with overall business goals.• Tracked brand performance metrics, including awareness, impressions, and brand lift.• Assisted in end-to-end new business pitches, contributing to strategy, budgeting, and presentations. Show less

  • Account Director

    Apr 2022 - Sept 2023

  • Sr. Account Manager

    Jan 2020 - Mar 2022
• 

  BornHi Digital

  Oct 2023 - May 2024

  Account Director
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  PivotRoots

  May 2024 - now

  Group Lead - Media