
Umang Godwal
Marketing Internship

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About me
Marketing and Sales Strategy - Xanadu | IIM Lucknow'23 | Economics DU
Education

Indian Institute of Management, Lucknow
2021 - 2023Post Graduation in Management
Delhi University
2016 - 2019Bachelor's degree in economics Economics
Experience

DIGICENTR
Mar 2021 - May 2021Marketing Internship1. Generated a 46% increase in leads from 120+ business contacts through performance marketing.2. Managed a loyalty program leading to a 35% surge in repeat purchases and a 20% increase in satisfaction.

FROSHITAL HEALTHCARE
Jan 2022 - Apr 2022Marketing Internship1. Devised and executed tailored, omni-channel marketing strategies, resulting in a significant boost in brand awareness.2. Designed and deployed multiple promotional campaigns across diverse channels, driving a remarkable surge in social media engagement.

Star Union Dai-ichi Life Insurance Company Limited
Apr 2022 - May 2022Finance Intern1. Identified significant expense variance through comprehensive Gap Analysis.2. Implemented effective strategies to reduce deviation between actual and budgeted expenses.3. Utilized Peer Review Analysis to benchmark against industry competitors.4. Conducted thorough 5-year competitive analysis for SUD, proposing improvement plans.

ABHEDIT SOLUTIONS PVT. LIMITED
Nov 2022 - Jan 2023Marketing Internship1. Evaluated competitors' value propositions to identify customer need gaps.2. Assessed digital campaign effectiveness through primary research with 50+ customers.

Xanadu
Jun 2023 - nowManagement TraineeSales:1. Cultivated client relationships with personalized guidance and efficient query resolution.2. Secured lucrative joint deals driving substantial revenue growth.3. Achieved significant sales in the luxury segment.4. Improved process efficiency by developing streamlined customer grievance procedures.Marketing:1. Conducted competitive research leading to increased leads.2. Implemented successful above-the-line campaigns.3. Executed a comprehensive campaign boosting conversion rates and revenue.4. Managed vendor relationships to ensure high-quality content delivery.Strategy:1. Optimized CRM reducing cancellation rates.2. Led pricing strategy delivering notable revenue and cost savings Show less
Licenses & Certifications
- View certificate

Managing in Difficult Times
LinkedInJun 2020 - View certificate

Operational Excellence Foundations
LinkedInApr 2020 - View certificate

Advice for Leaders During a Crisis
LinkedInMay 2020 - View certificate

Job Skills: Supply Chain and Operations
LinkedInApr 2020 - View certificate

Six Sigma Foundations
LinkedInApr 2020 - View certificate

Marketing During a Crisis
LinkedInMay 2020 - View certificate

Digital Transformation
LinkedInJul 2020 - View certificate

Leading in Crisis
LinkedInJun 2020 
Six Sigma Yellow Belt
UdemyJul 2021- View certificate

Lean Six Sigma Foundations
LinkedInApr 2020 - View certificate

Lean Six Sigma: Analyze, Improve, and Control Tools
LinkedInMay 2020 - View certificate

Business Process Improvement
LinkedInApr 2020 - View certificate

Organization Design
LinkedInMay 2020 - View certificate

Lean Six Sigma: Define and Measure Tools
LinkedInApr 2020 - View certificate

Quality Management Foundations
LinkedInApr 2020
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