Zoe Ferry

Experience

• 

  Young Liberals of Canada in BC

  Aug 2010 - Jul 2012

  • VP, Communications

    Nov 2011 - Jul 2012

  • Women's Commission Representative

    Aug 2010 - Nov 2011
• 

  Liberal Party of Canada in BC

  Mar 2011 - May 2011

  Coordinator, Digital Media and Riding Services

  • Assisted with riding level campaign compliance questions• Assisted riding campaigns with the ordering of campaign materials (lawn signs,brochures, etc)• Assisted ridings with completion of Elections Canada documents• Helped develop content for candidates websites during the election

• 

  Smart Tax Alliance

  May 2011 - Jul 2011

  Coordinator, Media and Public Relations

  • Developed a database to track media responses• Provide daily and weekly updates to Campaign Chairs regarding media coverage andstakeholder relations

• 

  Liberal Party of Canada in BC

  Jan 2012 - Apr 2016

  Manager of Operations and Communications

  Internal Administration - Maintained accuracy of membership lists, of over 40 electoral districts, for Candidate Selection Meetings (CSMs) and Annual General Meetings (AGMs)- Ensured that expense claims and invoices received are sent to accounts payable in a timely fashion- Assisted with the creation of templates and training documents- Worked with the National Party office to ensure donations are processed in a timely manner- Provided assistance to the Executive Director with day to day operations - Coordinated travel for office staff, including booking of flights, hotels and car rentals.- Coordinated internal meetings and office bookingsEvent Coordination and Management - Organized major Provincial events - AGMs, CSMs, Conferences and Conventions - Main organizer for the LPCBC Biennial Convention in Whistler, BC (Nov. 2013) - 800 attendees - Assisted with the coordination of provincial or city tours – namely for Members of Parliament, Cabinet Ministers as well as the Prime Minister – including crafting itineraries, organizing travel arrangements, outreach to media and local stakeholders.- Managed logistics for various fundraisers in BC- Coordinated small scale outreach and volunteer appreciation events across BCCommunications and Media Coordination- Benchmarked LPCBC’s social media outreach with the production and sharing of digital content across multiple platforms (Facebook, Twitter, Youtube)- Monitored local and provincial media outlets (TV, radio, blogs, and newspapers) for coverage regarding candidates and the campaign- Assisted with writing, editing, and reviewing media releases and advisories, campaign materials, and web content- Cultivated and maintain good relations with local,provincial, and national media contacts- Provided media and debate training to candidates - Prepared candidates and party officials for media interviews - Provided media support for National Leader’s Tour Show less

• 

  Parliament of Canada

  Apr 2016 - Jul 2016

  Interim Director of Communications and Outreach

  Communications- Planned, built and executed a successful social media strategy across several social media platforms (Facebook, Instagram, Youtube, Twitter)- Generated and shared daily content (original photos and videos) to help build meaningful connections within stakeholder communities- Created a media strategy for MP engagement- Lead a team and reviewed, edited and approved media release, advisories, and website content- Prepped MP for media interviews (provided background information on topics and developed talking points)- Set and analyzed social media metrics for topical campaigns - Provided daily media updates covering MP and regional topics- Created content for monthly constituent communications and newsletterStakeholder and Community Outreach - Built and nurtured relationships with current and potential stakeholders to successfully share policy announcements - Collaborated with different ministries to identify potential stakeholders - Coordinated stakeholder meetings and round tables - Organized MP tours for policy announcements and stakeholder meetings Show less

• 

  Brix Media Co.

  Aug 2016 - Nov 2016

  Account Coordinator

  - Generated media coverage in target outlets including the Globe and Mail, National Post, Vancouver Sun, U.S.A. Today, Global Television, CTV, BNN, etc. - Execution of local and national social media campaigns and online contests including blogger activation. - Social media strategy and management including composition of social media plans and day-to-day execution of social media activity. - Generation of communications plans, proposals, social media audits and final reports.

• 

  Aburi Restaurants Canada

  Jan 2017 - Feb 2019

  - Greet guests and patrons personally as they enter into the establishment - Receive and record dining reservations on the telephone - Offer appropriate seats using truly personable demeanour - Politely request guests to wait in waiting area if no table is available - Manage event related work including setting up tables and maintaining both exterior and interior of the restaurant - Liaise between staff and customers to ensure great service - Assist with administrative work such as cash reconciliation, ordering of supplies, and revising training systems. Show less

  • Administrator

    May 2018 - Feb 2019

  • Guest Services Associate/Administrative Assistant

    Jan 2017 - Nov 2018
• 

  Legislative Assembly of British Columbia

  Feb 2019 - Jan 2020

  Constituency Assistant
• 

  Dress for Success Vancouver

  Jan 2020 - Mar 2022

  Outreach and Media Specialist

  Engaged in outreach efforts, fostered agency partnerships, led social media content development, executed fundraising campaigns, provided event assistance, and spearheaded data management revamp at Dress for Success Vancouver.

• 

  Yulu Public Relations

  Mar 2022 - Feb 2023

  Account Manager (Land, Food, Water)

  Collaborated with climate tech start-ups, shaping their robust media presence while cultivating executive-level insights into government operations. Consistently pitched media outlets, executed impactful announcements, and crafted award submissions resulting in one client receiving Fast Company recognition within two years of launch.

• 

  SMC Communications

  Feb 2023 - May 2023

  Account Manager

  Developed and nurtured relationships with notable Vancouver restaurants, establishing a strong media presence. Successfully organized media events, hosted key media figures, and secured award recognition, including a Michelin-starred restaurant.

• 

  BC Lions Football Club

  Apr 2024 - now

  Event Manager | Grey Cup Festival