
Sherry Perrier
Marketing Manager

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About me
Chevening Scholar 2018/2019, Finance & Business Professional
Education

Campion College
2004 - 2011Associates Degree General StudiesActivities and Societies: Young Entrepreneurial Society, Film Makers' Society, United Nations Youth Association

Cranfield School of Management
2018 - 2019Master of Science - MS Finance and Financial Management ServicesActivities and Societies: • Student Ambassador • Cranfield Finance Society - Member • CFA Research Challenge Participant, 2nd out of 31 teams in the UK and No. 1 report • 6th in the UK and 32nd in the world: The Financial Times Master’s in Finance Pre-experience ranking 2018• 2nd in the UK and 6th in the world: The Times Higher Education/Wall Street Journal World University Rankings 2019 – Master’s in Finance• 9th in the UK and 39th in the world: QS World University Rankings: Masters in Finance ranking 2019Courses: • Accounting• Corporate Finance• Economics for Financial Markets• Statistical Analysis for Finance•… Show more • 6th in the UK and 32nd in the world: The Financial Times Master’s in Finance Pre-experience ranking 2018• 2nd in the UK and 6th in the world: The Times Higher Education/Wall Street Journal World University Rankings 2019 – Master’s in Finance• 9th in the UK and 39th in the world: QS World University Rankings: Masters in Finance ranking 2019Courses: • Accounting• Corporate Finance• Economics for Financial Markets• Statistical Analysis for Finance• Organizational Management• Research Methods in Finance• Valuation and Financial Modelling• International Corporate Finance• Financial Markets Regulation and Ethics • Strategic Management• Infrastructure Finance• Entrepreneurial Finance• Blockchain, Cryptocurrencies, and Small Contracts• International Investment and Emerging Markets Show less

The University of the West Indies, Mona
2011 - 2014BSc Banking and FinanceActivities and Societies: UWI STAT Vice Chancellor's Ambassador Corps - Vice President: Communications & Internal Relations, Peer Career Advisor, Careers Club - Public Relations Officer, Young Investors' Club - 2nd Vice President, Banking League
Experience

Mini Laundry Mat Limited
Jan 2008 - nowMarketing ManagerMini Laundry Mat Limited offers laundry and dry cleaning services to both residential and commercial customers. The company specializes in steam pressing, wash and press, wash and fold, express laundry services, delivery, and dry cleaning. Follow us on Twitter & Instagram: @MiniLaundryMatLike our Facebook Page: https://www.facebook.com/MiniLaundryMat

Stanley and Empress Production
Jan 2011 - Oct 2011Production AssistantProduction Assistant on set for the TV series "Talk Up Yout" aired on TVJ - Seasons 1, 2 & 3

All Media Services Ltd.
May 2011 - Aug 2014Associate Producer/PresenterProducer and Presenter of the "Investment Quiz" feature on Owen James' award-winning personal financial programme "On A Personal Note" aired on CVM TV and Content Coordinator for www.businesscontentjamaica.com.

Bank of Jamaica
Jun 2011 - Aug 2011Summer InternSummer Employee experienced in both the Administrative Technical Services Division and the Banking and Market Operations Division.

Stanley and Empress Production
Jan 2013 - Feb 2013Assistant Content Producer
Victoria Mutual Group
Jun 2013 - Aug 2013Finance and Accounting Intern* Accounting Clerical Assistant * Prepare daily and monthly financial reports* Key, verify and maintain accounting entries* Perform verification and reconciliation of accounts

Talk Up Yout School Tour
Aug 2013 - Dec 2013* Provide financial tips to high school students on the Talk Up Yout School Tour* Coordinate investment and entrepreneurial competitions * Coordinate, supervise and monitor the production team * Coordinate with schools and other stakeholders for the execution of the tour* Assist with marketing campaigns and monitor social media pages
Financial Advisor
Sept 2013 - Dec 2013Project Manager
Aug 2013 - Dec 2013

Stanley and Empress Production
Feb 2014 - Sept 2014Associate Producer for Talk Up Yout Season 4‘Talk Up Yout’ is one of the few platforms designed to share adolescent views on issues affecting young people with solutions as the final outcome. * Conduct research and pre-interviews on all topics being highlighted on the show* Coordinate all elements of video-shoots, talent casting and guest scheduling* Assist with marketing campaigns and monitor social media pages

Digicel Group
Jun 2014 - Aug 2018Responsibility for accurately planning, recording, measuring and reporting across all financial aspects to both internal and external stakeholders for all markets in the regional large market hub. Responsibilities include:* Key Performance Indicators reporting and consolidation.* Lead the budgeting, monthly and weekly forecasting.* Lead the development of financial models to analyze key business drivers, highlight risks and opportunities to enable timely decision making and strategic planning for senior executives. Show less Responsible for providing accurate and timely analysis on financial planning activities primarily for the both mobile and cable businesses within Digicel Jamaica Limited, facilitating decision-making around strategic business initiatives.Key responsibilities:* Drive the development of the annual budget, weekly and monthly forecasting and all financial planning activities* Lead the development of financial models to analyze key business drivers, highlight risks and opportunities to enable timely decision making and strategic planning for senior executives* Perform in-depth analysis, financial reporting and presentation to senior executive management, highlighting trends, issues and opportunities* Lead the maintenance and preparation of daily key performance indicators, revenue reporting and direct cost tracking Show less Responsible for providing accurate and timely analysis on financial planning activities primarily for the Digicel Play entity within Digicel Jamaica Limited, facilitating decision-making around strategic business initiatives.Key responsibilities:* Drive the development of the annual budget * Lead the monthly forecasting process, incorporating business trends as well as business partner inputs * Perform in-depth analysis, financial reporting and presentation to senior executive management, highlighting trends, issues and opportunities* Review monthly budget and forecast; understand deviations from both and provide insights to senior management.* Prepare monthly board reports* Develop financial models, reporting, or other analytical tools to guide business decisions* Lead ad hoc analysis of the business to support decision making Show less * Provide accurate and timely analysis of all financial planning budget and forecasting* Provide in-depth analysis on strategic business decisions * Daily maintenance and preparation of key performance indicators of the company’s operation * Preparation of monthly variance analysis of revenue and direct costs* Preparation of quarterly reports for licensing authorities (Office of Utilities Regulation)* Preparation of market analysis of major competitors, pricing and product analysis* Assist in reconciliation and validation of revenue reports with the financial accounts* Assist in the preparation of weekly, monthly and quarterly revenue and direct cost forecast* Assist in the coordination and preparation of annual budget* Assist in the preparation of weekly management meeting report Show less
Commercial Financial Controller
Sept 2017 - Aug 2018Senior Manager Financial Planning Analysis
Jan 2017 - Aug 2017Financial Planning and Analysis Manager
Apr 2016 - Dec 2016Senior Financial Planning Analyst
May 2015 - Mar 2016Financial Planning Analyst
Sept 2014 - Apr 2015Financial Planning and Analysis Intern
Jun 2014 - Aug 2014

Cambridge Management Consulting
Sept 2019 - Jan 2020ConsultantCambridge Management Consulting is a boutique management consultancy based in Cambridge, London and Paris that provides Strategy & Go-To-Market Consulting, Board Level Advisory Services, Start-Up & Scale-Up Assistance, Sales & Marketing Acceleration, Procurement & Cost Transformation, Management Systems Implementation to its clients.

Digicel Group
Feb 2020 - Jun 2020Head of Financial Planning and Analysis - Jamaica* Responsible for leading the Financial Planning & Analysis operations for the Jamaica market.* Lead the consolidation and analysis of the annual budget and monthly forecasts.* Lead the development of financial analysis for trends in revenues, costs and profitability.* Lead the preparation of daily and monthly analysis of variances to budget and forecast.* Lead the analysis of current and past trends in key performance indicators including all areas of revenues and costs.* Work effectively cross-functionally as a business partner and support other departments with financial planning-related decision-making. Show less

The HEINEKEN Company
Jul 2020 - nowLead the strategic business control team and EverGreen transformation by shaping business strategy, driving ambitious growth, delivering finance excellence while continuing to improve and build on the capabilities within the controlling team while overseeing the total business operations with the responsibility of the financial performance and control management. Member of the Finance and Commercial Leadership Teams responsible for leading the Commercial Finance controlling team and Revenue Management in Jamaica at Red Stripe.Key accountabilities:* Leadership* Business Partnering* Decision Support* Planning, Budgeting, Forecasting* Business Performance Management* Control, Compliance & Risk Management* Revenue Management* Budget Management
Regional Business Controller - Americas
Oct 2024 - nowStrategic Business Controller & Transformation Lead
Nov 2022 - Mar 2025Commercial Business Controller & Revenue Manager
Jul 2020 - Oct 2022
Licenses & Certifications

Bloomberg Market Concepts
Bloomberg LPOct 2019
Strategic Portfolio Management
Jamaica Stock Exchange e-CampusMar 2016
Certified Financial Education Instructor
National Financial Educators CouncilApr 2021
Honors & Awards
- Awarded to Sherry Perrier2018/2019 Chevening Scholar - Aug 2018
- Awarded to Sherry PerrierThe Angela Brown Burke Youth Honour Award in recognition of Local Economic Development Kingston and St. Andrew Corporation (KSAC) Nov 2015 The Angela Brown Burke Youth Honour Award in recognition of Local Economic Development: Awarded to a youth who has made an outstanding contribution in the Municipality through cultural and/or entrepreneurial efforts.
- Awarded to Sherry PerrierBest Presenter and Best Performer in Digicel's Graduate Recruitment Programme for 2014 Digicel Jamaica Aug 2014 Based on my performance in Digicel's Graduate Recrtuiment Programme, I received the awards for Best Presenter and Best Performance.
- Awarded to Sherry PerrierUWI Premier Awardee University of the West Indies Apr 2014 Received the Premier Award for Service to The University of the West Indies
- Awarded to Sherry PerrierCertificate for Excellence for Service - Peer Advisor The University of the West Indies Apr 2013
- Awarded to Sherry PerrierOutstanding Performance for Leadership in UWISTAT & Careers Club University of the West Indies Apr 2013
- Awarded to Sherry PerrierFaculty of Social Sciences Honours Society Inductee Faculty of Social Sciences Sep 2012
- Awarded to Sherry PerrierJamaica Government Exhibition Scholarship Ministry of Education Sep 2011 Received the Jamaica Government Exhibition Scholarship award for the Faculty of Social Sciences
- Awarded to Sherry Perrier1st Place in the Caribbean for Management of Business Caribbean Examination Council Jun 2011 Top student in the Caribbean for the Caribbean Advanced Proficiency Examination (CAPE) for Management of Business Unit 1, 2011.
- Awarded to Sherry Perrier3rd Place in the Jamaica Stock Exchange's Secondary Competition Jamaica Stock Exchange Jun 2011 2nd Runner up in the Jamaica Stock Exchange's Secondary Stock trading competition. The competition gave trading experience in the stock market.
Languages
- spSpanish
- enEnglish
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