Ashley Chaney

Experience

• 

  Green America

  Jan 2007 - Apr 2009

  Marketing Coordinator

  As Membership Marketing Coordinator at Green America, I managed and directed marketing team programs including fundraising, member acquisition, telemarketing, renewal services, and nationwide event organization. I wrote and edited copy for marketing materials, campaigns, and events.

• 

  Whole Foods Market

  Jan 2011 - Sept 2022

  I directed the marketing vision for the store, including but not limited to: business-to-business partnerships, community outreach, social media, event planning and execution, advertising, donation management, and merchandising. Additionally, I’ve mentored, trained, and directed a highly effective team of artists, health professionals, demo chefs, and marketers. Through my experience in both an urban store (Oakland, CA) and suburban store (Plymouth Meeting, PA) I have marketed to a variety of demographics and communities. Show less I developed and managed the in-store demonstration program, increasing demo revenue and sales goals by streamlining vendor demonstrations, executing paid product demonstrations, overseeing passive sampling, and soliciting vendors for demo program participation. I performed daily cooking demos and taught cooking classes educating both customers and team members about products, cooking techniques, menu planning and dietary information. Additionally I organized and supervised culinary events collaborating with vendors, team members, and the Oakland community to build program awareness and increase customer base. Show less

  • Senior Marketing Manager | In-Store & Local Marketing

    May 2018 - Sept 2022

  • Metro Marketing Team Leader

    Oct 2015 - May 2018

  • Marketing Manager

    Aug 2012 - Sept 2015

  • Wellness Club Associate Team Leader

    Jul 2011 - Aug 2012

  • Cooking Demonstration & Marketing Specialist

    Jan 2011 - Jun 2011
• 

  Grocery Outlet

  Sept 2022 - now

  Senior Marketing Manager | New Store Growth