Pasi Hakala

Experience

• 

  Area Travel Agency

  Dec 1988 - Oct 2007

  In charge of own key corporate customer portfolio, including bid- and contract management. Coordinator of Area’s AMEX Business Travel cooperation, mainly to Nordic Countries, Central Europe and UK. B to B marketing planning and implementation, bid- and contract management for multinational clients, corporate travel product development, CRM development and corporate online sales. Launching STA Travel operations in Finland, manager of Area Interactive, implementing quality certification based on Malcolm Baldrige Award. Head of Ticketing and Pricing functions at HQ. Establishing Area’s Nego-fare concept and supervisor for implementation team. Pricing and ticketing tasks at Group & Production Department.

  • Client Manager

    Dec 2006 - Oct 2007

  • Marketing Manager

    Dec 1999 - Nov 2006

  • Product Manager

    Jan 1997 - Nov 1999

  • Department Manager

    Aug 1991 - Dec 1996

  • Production Specialist

    Oct 1990 - Jul 1991

  • Pricing Specialist

    Dec 1988 - Sept 1990
• 

  Finnair

  Nov 2007 - now

  Profitable acquisition and management of Finnair Plus partners. Budgeting and process development responsibility to support loyalty program’s strategic targets and KPI’s. Active negotiations, contract creation and implementation of new loyalty program partners. Increasing number of loyalty members through partnerships. Responsible of internet sales and loyalty program partnerships in Finland, Scandinavia, Baltics and ECE Countries. Monitoring and increasing sales towards set targets and building a profitable partnership network. Frequent flyer program development together with Marketing Communication and Sales Unit’s. Generating additional revenues through partnerships and Finnair’s loyalty member base.

  • Manager, Partnerships

    Jan 2012 - now

  • Partner Manager

    Oct 2009 - Dec 2011

  • Product Manager

    Dec 2008 - Sept 2009

  • Business Development Manager

    Nov 2007 - Nov 2008