Simona Recchimurzo

Experience

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  SAS

  Jan 2009 - Jan 2010

  Business Developer Junior Customer Intelligence

  - Production of presentations and proposals to customers and partners following the identification of the functional requirements (especially media and telco customer scope)- Preparation of SAS software demos and presentation to customers (Marketing Automation, Web Analytics, Digital Marketing, Enterprise Guide, Web Report Studio, Marketing Optimization)- Drafting of competitive and swot analysis between SAS Customer Intelligence software and competitors like Unica, Salesforce.com, Oracle, SPSS, Omniture Meno dettagli

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  Nestle

  Feb 2009 - Jan 2009

  Point of Sale Data Analyst Junior

  - Network monitoring of direct and indirect representatives;- Management of promotional offers;- Monitoring of the assortment policy (stockouts, delisting, shelf organization, ...);- Monitoring of in store promotions;- Monitoring of sales during in store activities;- Reporting;- Analysis of market share from the competition.

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  Target Reply

  Jan 2010 - Feb 2014

  Business Analyst Consultant

  - Business and Customer Analyst Consultant:Currently included as PM in a project team aimed to implement a new DWH and a front-end tool based on in-memory associative technology, for leading multinational company in the automotive sector, with the aim of monitoring a set of KPIs own logistics- Inserted in the project team for customer web / media service provider as a functional analyst with the objective of interacting with different business areas and identifying the most interesting phenomena to translate in requirements implementable from an IT point of view, through business intelligence tools.- Added in the Customer Intelligence project team of important customer of the retail sector, aimed at analyzing and clustering the customer base to identify migration and prevent churn risk, and to identify the KPIs on which to act in order to change the assortment policy- Added as IT designer at leading Telco multinational.I have dealt with:• Support to Consumer Marketing through the provision of Data Quality and trainings related to the use of applications for the reporting of marketing campaigns and profiling customers, on SAS Platform.• Functional analysis of the requirements provided by the Customer Marketing Meno dettagli

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  Sky Italia

  Feb 2014 - Jan 2023

  - IT Portfolio Management- Demand Funnel Management- Delivery Planning- Capacity Management- Budgeting Demand Project ManagementPMODesignDevelopment CoordinationBusiness AnalysisFunctional AnalysisAgile Methodology

  • Manager - Product Development - COO

    Apr 2022 - Jan 2023

  • IT Operational Planning - Portfolio and Capacity Management

    Jan 2020 - Jan 2022

  • Business Intelligence Development Coordinator

    Feb 2014 - Jan 2020
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  Banca Progetto

  Jan 2023 - now

  Digital Innovation Product Manager

  Engaged in the redesign of the digital onboarding of private customers (remote customer identification, anti-fraud and security checks, banking regulations), the improvement of existing digital processes, the improvement of the customer experience in using the mobile App and the private area of Banca Progetto public site (requirements, customer journey, process design, testing, anti-fraud and security checks).