Jaime R.

Experience

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  Mark Anthony Brands

  Jan 1999 - Jan 2001

  Territory Manager
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  Treasury Wine Estates

  Jan 2002 - Jan 2013

  Refined and executed Canadian strategy from global direction to drive increased market share, distribution, volume and profitability. Promoted to this National position from Trade Marketing Manager Ontario. Led Canadian Marketing strategy for core brands; Lindeman’s, Rosemount, Beringer and Matua as well as multiple secondary brands. Responsible for all aspects of delivering global brand strategies in a way relevant to the Canadian market. Promoted to this role to facilitate the development of the Canadian Trade Marketing Strategy for full portfolio of brands. Responsible for understanding Brand strategies and developing and executing local customer marketing plans to drive market share, distribution, volume and profitability.

  • Senior Trade Marketing Manager

    Jan 2012 - Jan 2013

  • Senior Brand Manager

    Jan 2009 - Jan 2012

  • Trade Marketing Manager

    Jan 2007 - Jan 2009

  • Sales Manager

    Jan 2005 - Jan 2007

  • Territory Manager

    Jan 2002 - Jan 2005
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  Constellation Brands

  Jan 2013 - Jan 2015

  Marketing Manager

  Delivered annual and long-term strategic initiatives for portfolio of leading, premium wine brands, driving awareness and engagement. Analyzed and interpreted data, business performance and research to measure performance and provide quarterly commercial plans and accurate sales and revenue forecasts. Led integrated brand building campaigns (digital, print and television advertising, unique partnerships, on premise, retail and public relations) timely and on budget. Directed pricing guardrails, new product launches, creative development and execution process to maximize brand growth Show less

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  Beam Suntory

  Jan 2015 - Jan 2016

  Brand Manager (Temp Assignment)

  Led development and flawlessly executed annual brand plans and long term strategic direction for agency portfolio of Ultra- Premium Scotch Whiskies and Rum. Ensured strategic alignment with global marketing team, leveraged research, consumer and competitive insights, retail and on premise activity, public relations, communication, pricing and packaging. Measured and reported on effectiveness of all marketing, advertising and communication programs to ensure continued optimization.

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  Proximo Spirits Canada, Inc.

  Apr 2017 - Nov 2017

  National Brand Manager (Temp Assignment)

  Developed strategic marketing direction for the Irish whiskey and Rum portfolios nationally. Ensuring alignment with the global marketing team, flawless execution and communication with trade marketing and sales teams. Developed high quality, integrated marketing campaigns to ensure brand voice through all activations.

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  The Performa Company

  Nov 2017 - Feb 2019

  Marketing Manager

  Crafted strategic marketing direction at the national level for a portfolio of Irish whiskey and rum brands. Enhanced revenue performance by evaluating market dynamics. Developed, managed, and executed all aspects of trade marketing strategy. Collaborated closely with global marketing, trade marketing, and sales teams to ensure brand consistency and cohesion.

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  Blue Skies Environmental

  Sept 2020 - now

  Co-Founder

  Doing our part to help keep the community safe and healthy. Our Electrostatic Spray technology successfully removes 99.99% of bacteria, viruses, mold and odors including Covid-19, Influenze and H1N1.

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  PMA Canada

  Jan 2021 - now

  Brand Manager

  Forward-thinking, results-oriented Sales and Marketing Professional experienced in the CPG industry. Exceptional relationship manager, collaborative planner with a drive to deliver sustained revenue growth. Skilled at assessing evolving market trends to craft high-impact campaigns and strategies that engagement with and activate consumers. Talented communicator, leader and presenter; quickly forge positive working relationships with internal teams and key stakeholders to build consensus and advance shared company objectives. Show less