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Ralston Fitler

Ralston Fitler

UX Lead

Followers of Ralston Fitler2000 followers
location of Ralston FitlerCanton, Georgia, United States

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  • Timeline

  • About me

    Product Designer @ Ford | User-Centered Design Expert

  • Education

    • Kennesaw State University

      2016 - 2020
      Bachelor of Science - BS Interactive Design - (GPA 3.6)

      Activities and Societies: KSU Sustainable Farm Volunteer Theta Chi Fraternity Completed immersive degree in Interactive Design (UX/UI ) under the mentorship of accomplished Design professors Crafted full portfolio of projects based on the goal-directed design processPrototyped websites and apps applying robust design and user experienceConducted Interviews in order to create User Personas, User stories, User FlowsConducted User Testing Developed Brand Identities Including:Brand Name, Logo Design, and Style GuideBuilt Low and High… Show more Completed immersive degree in Interactive Design (UX/UI ) under the mentorship of accomplished Design professors Crafted full portfolio of projects based on the goal-directed design processPrototyped websites and apps applying robust design and user experienceConducted Interviews in order to create User Personas, User stories, User FlowsConducted User Testing Developed Brand Identities Including:Brand Name, Logo Design, and Style GuideBuilt Low and High Fidelity Prototypes using Figma and Adobe XD Show less

  • Experience

    • Life-Up Mobile App

      Oct 2019 - Dec 2019
      UX Lead

      Lead a team of UX Designers to create a fitness mobile app using Goal-Directed Design. Created Personas, Workflows, and conducted User Interviews on Low and High-Fidelity Prototypes.

    • PlanIt Mobile App

      Mar 2020 - May 2020
      UX Designer

      Created low and high-fidelity prototypes based on user goals and a primary persona. Conducted paper prototype testing.

    • Queer Global

      Sept 2020 - Jan 2022
      UX Designer

      Starting from the ground up researching and designing the QG website. Conducting User Interviews and a Competitive Audit. Using User Flows to design Low and High-Fidelity Prototypes.

    • 22Miles

      Jun 2021 - Mar 2022
      UX Designer

      I work with clients to create intuitive, user-friendly, and aesthetically pleasing digital wayfinding solutions without compromising accessibility. I collaborated with cross-functional teams to design and optimize the user experience for room-to-room, indoor-to-outdoor, and building-to-building navigation. My clients ranged from schools to large shopping malls, and even some sports arenas.

    • Ford Motor Company

      Apr 2022 - now
      Product Designer

      I facilitate and lead design workshops with stakeholders with varying technical skills, as well as facilitating 1-on-1 user interviews. After conducting an ample amount of user interviews, I provide design artifacts that my team utilizes to understand our user(s). Once design artifacts are produced, I continue my efforts with the stakeholders and users to ensure there is a clear pipeline of information and that the product created solves the user's needs. I also help aid other product designers on other teams if needed. This includes, but is not limited to: work-flows, process creation, and even simple revamps of past design work. Show less

  • Licenses & Certifications

    • UserTesting Partnered Course

      UserTesting
      Feb 2020

    • Topstep Funded Trader

      Topstep
      Oct 2024