
Mason Ferreira
Marketing Consultant

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About me
Marketing Manager at MedicalDevicesGroup.net
Education

NYU Stern School of Business
2014 - 2016BS, Finance and Economics Marketing/Marketing Management, General
NYU Stern School of Business
2011 - 2013Master of Fine Arts - MFA Marketing Master
The Wharton School
2015 - 2017Master of Business Administration - MBA MBA, Marketing and FinanceActivities and Societies: Most marketing managers are highly educated and, in many cases, are supplemented by a marketing specialization. An acting Marketing Director often has accumulated several years of experience in the field, although they have generally developed their careers starting with areas such as advertising, product management or sales. In the curriculum of active professionals who occupy a role of Marketing Director

Xaverian High School
2007 - 2010Bachelor of Applied Science - BASc Communication Sciences and Disorders, General
Experience

Kraft Foods Group Brands LLC
Nov 2010 - Jan 2012Marketing ConsultantThe dedicated marketing department can be used with the advice of a marketing consultant. Hiring a marketing consultant can:Provide specialized skills and experience that a company lacks.Provide an external point of view to internal challenges.Drive a new perspective on customers or marketing strategies.Let a company focus on product development and general operations.

Campbell Soup Company
Sept 2012 - Jan 2014Market SpecialistReported to StockPot President, then fastest growingdivision of the company. I had responsibility for all brands, positioning,advertising, public relations, direct marketing and interactive efforts.

Medical Marcom
Jun 2014 - Feb 2016Sales Marketing ManagerI am pleased to tell you about some of the functions carried out in such an outstanding company: Supervision of the marketing department.Evaluation and development of the marketing strategy and the marketing plan.Planning, directing and coordinating marketing efforts.Marketing plan communication.Investigation of the demand for the company's products and services.Competition research.Development of pricing strategies in conjunction with the sales department, with the aim of maximizing profits and market share, while maintaining customer satisfaction.Identification of potential clients.Development of promotions with advertising managers.Understanding and developing budgets and finances, including expenses, R&D credits, investment returns, and profit and loss projections.Development and management of advertising campaigns.Brand awareness and positioning.Support sales and lead generation efforts.Coordination of marketing projects from start to finish.Event organization.Supervision of the marketing strategy in social networks and content marketing. Show less

MedicalDevicesGroup.net
Apr 2016 - nowMarketing ManagerThere are many tasks that a Marketing Director handles. Its most important functions are to oversee the company's marketing strategy and to lay the foundation for policies, objectives and initiatives.Professionals in this role are tasked with conducting market research and developing marketing plans for specific products or services. A Marketing Director, among his duties, has to undertake the study of the markets, in order to adjust the plans accordingly. In fact, in practice, depending on the company you provide your services to, you may have to handle everything from market analysis to implementation of sales strategies.For this reason, and due to the level of responsibility associated with this position, marketing managers should have a good understanding of statistics and mathematics, as well as the principles of marketing and sales. And, since they will need to oversee ongoing projects, it is also desirable that they present interpersonal skills, which will help them to better direct and more effectively manage the work of their dependents. Show less
Licenses & Certifications
- View certificate

Communicating with Confidence
LinkedInJul 2020 - View certificate

Social Media Marketing Foundations
LinkedInAug 2020
Volunteer Experience
Community Volunteer
Issued by SABATICA - Life changing Experiences on May 2008
Associated with Mason Ferreira
Languages
- enEnglish
- frFrench
- spSpanish
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