Ivan Drepin

Experience

• 

  Saturn Home Appliances Ltd

  May 2010 - Jul 2012

  Regional Wholesale Sales Manager

  • dealer sales TM Saturn Home Appliances, www.saturn.ua• work with wholesale clients• market monitoring• formation of prices• communications and work with document flow

• 

  Virgо Invеst

  Jul 2012 - Aug 2013

  B2B Sales Manager

  • presentations, negotiations, deals and contract signing• provision of solid supply• considerable expansion of client base with high LTV rate customers

• 

  12masterov.com Online shop

  Aug 2013 - Sept 2015

  Chief Executive Officer

  • creation of online shop from the very beginning, business plan completion, business processes organization and optimization, staff recruiting• management, provision of sales growth, new market trends research, reporting• Internet marketing: SEO, PPC, SMM, email, backlinks, ROI etc.• the store has reached great efficiency indicators and covered few segments of both B2C and B2B markets: 12masterov.ua, klingspor.prom.ua, bosch.kharkiv.ua, bosch.all.biz.

• 

  NETRONIC

  Sept 2015 - Oct 2017

  • systematic profit generation• compound worldwide high-budget online advertising in 7 languages• formation of efficient and motivated team of full-time and freelance specialists • advertising on the regional and world markets• differential and compound marketing in the USA, CIS & EU countries• market segmentation, target segments selection, positioning• marketing research• considerable increase of ads conversion rate (+50%) and lead generation rate (+250%)

  • Head of marketing department

    Aug 2017 - Oct 2017

  • Senior Marketing Specialist

    Sept 2015 - Aug 2017
• 

  Freelancer.com

  Oct 2017 - now

  Media Buyer PPC

  • Internet advertising: Google, YouTube, Facebook, Instagram, LinkedIn, Bing, Email etc.• Revision and analysis of acting ads campaigns: decreasing cost, increasing conversion rate, expanding audience• Creation and promotion of efficient websites and landing pages with high conversion rate• Certified Google Partners specialist

• 

  SKIFTECH - Tactical Engagement Simulation Systems

  Mar 2024 - Oct 2024

  Senior Media Buyer

  • Analysis of target markets, competitive environment and audience preferences.• Development and implementation of an advertising strategy to achieve KPIs (ROI, CPA, ROAS, CPL, etc.).• Selection of effective platforms and channels (Google Ads, Meta Ads, TikTok, LinkedIn and others).• Creation, setup and optimization of advertising campaigns.• Calculation and distribution of advertising budgets.• Analysis of key metrics and monitoring of campaign effectiveness.