An Qi Kwok

Experience

• 

  Singtel

  Jan 2015 - Apr 2015

  Customer Care Officer

  • Assisted customers in the procedures for claiming vouchers and termination of services• Aid the company in budget calculations for customers’ incentives• Recommended solutions to address the customers’ concerns• Consistently meeting performance benchmarks by convincing customers to retain their services with the company

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  SMU - Singapore Management University

  Aug 2016 - Nov 2016

  Teaching Assistant, Microeconomics

  • Educated students the understanding of economic theory concepts and aided them to use analytical reasoning to apply those concepts to economic problems• Handled the allocation of marks for students’ assessment• Assisted the professor with administrative work

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  The SMU Shop

  Dec 2016 - Nov 2019

  Retail Assistant

  • Assisted store manager in daily store operations• Sold merchandise by assisting customers with information and decision-making• Supervised sales transactions and performed cashier duties• Stocked shelves and managed inventory• Handled the administrative work of planning the monthly work schedule for employees

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  United Overseas Bank Limited (UOB)

  Jun 2017 - Aug 2017

  Group Brand, Brand Measurement and Performance Project Intern

  • Assisted in overseeing the Brand measurement and performance of the company• Aided in shortlisting potential Market Research agencies by consolidating various proposals• Coordinated meetings with the research house• Ensured weekly work in progress (WIP) meetings with the research house are kept on track• Constructed several decks that were presented to other stakeholders

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  MetrixLab

  Jul 2018 - Jan 2019

  Research Intern

  • Collection of quantitative and qualitative data, and conducted analysis of such data in areas like customer preferences, advertisements, and product packaging design performances• Generation of reports with clear and insightful headlines, summaries and recommendations on video ads and product design choices• Assisted the preparation of key templates central to research, including drafting questionnaires, reviewing survey links prior to deployment, developing analysis plans and finalising report templates Show less

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  Anywhr

  Jun 2019 - Aug 2019

  Digital Marketing Intern (Performance Marketing)

  • Independently created, executed, and managed paid digital ad campaigns on Facebook Ads Manager and Google Ads• Built digital marketing strategies by conducting split tests (e.g. audience targeting), tracked and analysed ad campaign performance for optimisation purposes• Quantified social performance findings in paid digital ad campaign reports using Excel, Airtable and PowerPoint• Involved in the decision-making process with the founders of the company on media budget and ads scheduling. Updated marketing OKR, social media ads expenditure and KPIs Show less

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  Meltwater

  Dec 2019 - now

  • Senior Insights Project Manager

    May 2024 - now

  • Analyst Manager

    Apr 2022 - Apr 2024

  • Media Analyst, Senior Media Analyst

    Dec 2019 - Mar 2022