Adegboyega Manuwa

Experience

• 

  Dynamic and Trendy Fashion

  Feb 2016 - Oct 2021

  Founder, Digital and Brand Strategist

  As part of my responsibilities, I carried out extensive market research and developed a clear vision and set of objectives for the company.Recruited and coordinated a seven (7) member team.By setting specific goals and meeting brand performance metrics, I was able to increase productivity and improve management systems, resulting in higher customer satisfaction.Within three years, we have improved delivery efficiency in Lagos for 24-hour product delivery and expanded payment-on delivery to five more states in Nigeria.I assessed brand positioning and perception across media platforms. I worked on improving the performance of the media platform, and landing page, and conducted A/B testing for campaigns.Identified trends and opportunities, forecasted future events, and made informed decisions to promote brand success.I was also responsible for comprehensive website (SEO) analysis and structuring.I optimized websites and content for better search engine visibility and ranking using industry best practices.To maintain strict cost controls and improve business operations, I evaluated suppliers based on quality, responsiveness, and compliance with product delivery.MAJOR TAKEAWAYSI launched, segmented, and optimized a user-friendly e-commerce store and got a consistent increase in website conversion rates at a yearly average of 42.5% over five (5) years by utilizing the payment on-delivery payment method. I executed end-to-end campaign operations successfully.Generated 1000+ active customers and $50,000 in ad revenue with digital ad campaigns.Reduced overhead costs by 23% in the first year, improved customer retention, and contributed to revenue growth through data-driven insights.To reduce the cost of operation, I implemented a Supplier-Owned-Inventory (SOR) system for seamless procurement, delivery, and inventory management. Show less

• 

  Dhartt Transportation

  Feb 2019 - Mar 2020

  Founder, Digital & Brand Strategist

  I was in charge of defining the company's vision, objective, and strategic plans while securing resources and assembling a team to realize the vision.Using various strategies and approaches to promote online exposure and drive organic traffic, I studied, evaluated, tested, and optimized websites and content to increase visibility and ranking in search engine results.Developing effective communication procedures enabled us to coordinate prompt responses to customers. We used client feedback and recommendations to improve service delivery, resolve problems, boost satisfaction, and increase sales.I handled social media campaign management, comprehensive website analysis (SEO/SEM), budget management, monthly cost projections, and reconciliation of differences.I also managed the company's day-to-day operations, controlled its finances, and made critical decisions to ensure its success. Show less

• 

  Index Realty & Resources Ltd

  Aug 2019 - Jan 2021

  Digital Marketing Strategist

  In order to position the brand, generate leads, and promote real estate products and services, I collaborated with the entrepreneur on establishing, observing, and assessing digital marketing methods.I was involved in crisis management by creating comprehensive plans and drafting written responses to safeguard the brand’s image and reputation.Using a variety of strategies and approaches to promote online exposure and drive organic traffic, I studied, evaluated, tested, and optimized websites and content to increase their visibility and ranking in search engine results.I handled social media campaign management, comprehensive website analysis (SEO/SEM), budget management, monthly cost projections, and reconciliation of differences.I execute and manage marketing projects (strategic duties), offer recommendations (on branding, positioning, communications, and other marketing-related issues), analyze results, and develop comprehensive reports on brand sentiment and reach. Show less

• 

  Copein Together Foundation

  Mar 2020 - Apr 2023

  Program Coordinator

  In addition to overseeing the creation, application, and assessment of programs to achieve the organization's objectives, I developed and compiled extensive reports on program performance for various stakeholders.I was responsible for recruiting volunteers to help the organization achieve its objectives.I fostered a stronger connection and developed a sense of trust and positive relationships between teams and outside aid.

• 

  National Youth Service Corps

  May 2021 - Apr 2022

  Administrative Assistant

  I supported the administrative team by performing secretariat management duties such as developing and compiling extensive reports, document filing, and query and inquiry aggregation.

• 

  Intrapair

  Jun 2021 - now

  Digital Marketing Strategist

  I researched the operations and profile of the company to comprehend its marketing requirements. I conducted competitive and SWOT analysis and examined consumer behavior to devise top-of-mind (TOMA) digital marketing strategies that align with our goals and budget.I create comprehensive plans and draft written responses to safeguard the brand’s feat.Using various strategies and approaches to promote online exposure and drive organic traffic, I research, analyze, test, and optimize websites and content to increase their visibility and ranking in search engine results.I assessed brand positioning and perception across media platforms, examined various data sets, and used data-driven insights to find trends, spot opportunities, forecast future events, and make strategic and informed decisions that promote brand success.I oversee social media campaigns, conduct in-depth website analysis (SEO/SEM), remain below budget, predict monthly expenses, and resolve inconsistencies.I execute and manage marketing projects (strategic duties), offer recommendations (on branding, positioning, communications, and other marketing-related issues), analyze results, and develop comprehensive reports on brand sentiment and reach.I also cultivate enduring partnerships with internal teams and outside vendors, Show less

• 

  GDM GROUP

  Nov 2023 - now

  Brand Strategist

  Responsible for the delivery of BTL & TTL marketing solutions, including content and strategy development focused on creating a lasting consumer impression, improving product sales, and market share across the Ecommerce & FMCGs industry with brands like, Smirnoff Ice, Singleton, Johnnie Walker, Guinness, Hollandia, Quaker Oat, Flex Deal, McVities, Hydr8 100, D’Vybes, Twisco among others.Oversee advertising and marketing activities to ensure the right message is developed at all times.I conduct industry research on market players and trends to identify opportunities or threats, while studying consumer behaviors and patterns to make informed decisions.I have a direct and indirect (positive) impact on my team members, challenging both creative output, physical appeal and working ethics.I have introduced new ideas and challenged existing working ethics for improvement.I have not only performed excellently in delivering on the job, I have also upheld brand reputation, and also re-establishing the fact that strategy if rigid can be boring and confine the creatives involved. Show less