
Timeline
About me
HR Business Partner @ Scalefocus
Education

Employer brand international
2016 - 2017Certification program employer brand managementFocus of the course: Employer Brand Audit, Employer Branding Strategy Development, Global trends in Talent Acquisition and Retention, Employee Experience Journey Assessment, Defining the EVP, Employer Branding KPIs, etc.

University of economics - varna
2014 - 2015Master's degree corporate business and management
University of economics - varna
2010 - 2014Bachelor's degree business economics
Experience

Abg international
May 2014 - Jul 2015Specialist marketing & advertising■ Develop and execute marketing activity plans;■ Oversee creation of all print and advertising materials;■ Develop and manage the company’s online marketing strategy and social media presence (Facebook, LinkedIn, Xing);■ Create website content to support brand messaging;■ Communicate with current and potential business partners.

Easy consult ltd
Aug 2015 - Aug 2017Recruitment consultant■ Develop a talent tool and attract applicants through both traditional and innovative channels, including job platforms, social media, print ads, events, referral programs, and email campaigns.■ Evaluate candidate qualifications through interviews, reference checks, and analysis of skills against job requirements.■ Establish strong client relationships to understand business needs and deliver tailored solutions.

Employer branding masterclass
Dec 2015 - Dec 2017Event managerIn a partnership with the event agency To The Top, we invite world recognized experts in the area of Employer Branding and host interactive trainings for the businesses in Bulgaria. -> 18 March 2016 | The first for Bulgaria Employer Branding MasterClass with Brett Minchington-> 4 November 2016 | Employer Branding MasterClass with Simon Barrow -> 31 March 2017 | Employer Branding Master Class with Ali Ayaz and Jacco Valkenburg-> 12 October 2017 | Employer Brand Summit Show less

Societe generale expressbank
Aug 2017 - Mar 2019Recruitment manager■ Manage the full-cycle recruitment process, from posting job ads to sourcing, pre-selecting, and assessing candidates through to final interviews;■ Develop and execute recruitment strategies aimed at attracting both active and passive candidates through diverse communication channels;■ Develop and maintain relationships with external vendors, including recruitment agencies, career forums, and universities;■ Participate in the design, implementation, and development of internship programs;■ Contribute to building a positive employer brand for the bank. Show less

Scalefocus
Mar 2019 - nowTalent management specialist■ Coordinate the end-to-end performance management process across the company, driving continuous process improvements, change management, and performance platform upgrades. Facilitate enablement sessions for managers and employees, as well calibration sessions to support fair and accurate evaluations;■ Advise line and senior managers on all employee relations matters, offering guidance tailored to specific labor laws and regulatory requirements across diverse office locations;■ Manage the compensation planning process, ensuring fairness, consistency, and alignment with internal standards across all departments;■ Design and coordinate employee recognition programs, engagement and retention initiatives. ■ Conduct company-wide engagement surveys and facilitate focus groups to identify areas for improvement and drive a positive employee experience;■ Actively participate in the implementation and change management for all people-related processes and procedures;■ Analyze HR data to identify trends and actionable insights, supporting strategic management decisions. Conduct market benchmark analyses and research industry best practices in talent management. Show less
Licenses & Certifications
- View certificate

Brand best practices
Facebook blueprint elearning programJul 2015 - View certificate

The new hr: 21st century talent management
Josh bersin | udemyJul 2015
Volunteer Experience
JCI Bulgaria VP Growth & Development 2016 | JCI Varna President 2014 | JCI Trainer | Project Manager
Issued by JCI Bulgaria on Feb 2013
Associated with Yana Yanakieva
Languages
- enEnglish
- geGerman
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