Yana Yanakieva

Yana yanakieva

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  • Timeline

  • About me

    HR Business Partner @ Scalefocus

  • Education

    • Employer brand international

      2016 - 2017
      Certification program employer brand management

      Focus of the course: Employer Brand Audit, Employer Branding Strategy Development, Global trends in Talent Acquisition and Retention, Employee Experience Journey Assessment, Defining the EVP, Employer Branding KPIs, etc.

    • University of economics - varna

      2014 - 2015
      Master's degree corporate business and management
    • University of economics - varna

      2010 - 2014
      Bachelor's degree business economics
  • Experience

    • Abg international

      May 2014 - Jul 2015
      Specialist marketing & advertising

      ■ Develop and execute marketing activity plans;■ Oversee creation of all print and advertising materials;■ Develop and manage the company’s online marketing strategy and social media presence (Facebook, LinkedIn, Xing);■ Create website content to support brand messaging;■ Communicate with current and potential business partners.

    • Easy consult ltd

      Aug 2015 - Aug 2017
      Recruitment consultant

      ■ Develop a talent tool and attract applicants through both traditional and innovative channels, including job platforms, social media, print ads, events, referral programs, and email campaigns.■ Evaluate candidate qualifications through interviews, reference checks, and analysis of skills against job requirements.■ Establish strong client relationships to understand business needs and deliver tailored solutions.

    • Employer branding masterclass

      Dec 2015 - Dec 2017
      Event manager

      In a partnership with the event agency To The Top, we invite world recognized experts in the area of Employer Branding and host interactive trainings for the businesses in Bulgaria. -> 18 March 2016 | The first for Bulgaria Employer Branding MasterClass with Brett Minchington-> 4 November 2016 | Employer Branding MasterClass with Simon Barrow -> 31 March 2017 | Employer Branding Master Class with Ali Ayaz and Jacco Valkenburg-> 12 October 2017 | Employer Brand Summit Show less

    • Societe generale expressbank

      Aug 2017 - Mar 2019
      Recruitment manager

      ■ Manage the full-cycle recruitment process, from posting job ads to sourcing, pre-selecting, and assessing candidates through to final interviews;■ Develop and execute recruitment strategies aimed at attracting both active and passive candidates through diverse communication channels;■ Develop and maintain relationships with external vendors, including recruitment agencies, career forums, and universities;■ Participate in the design, implementation, and development of internship programs;■ Contribute to building a positive employer brand for the bank. Show less

    • Scalefocus

      Mar 2019 - now
      Talent management specialist

      ■ Coordinate the end-to-end performance management process across the company, driving continuous process improvements, change management, and performance platform upgrades. Facilitate enablement sessions for managers and employees, as well calibration sessions to support fair and accurate evaluations;■ Advise line and senior managers on all employee relations matters, offering guidance tailored to specific labor laws and regulatory requirements across diverse office locations;■ Manage the compensation planning process, ensuring fairness, consistency, and alignment with internal standards across all departments;■ Design and coordinate employee recognition programs, engagement and retention initiatives. ■ Conduct company-wide engagement surveys and facilitate focus groups to identify areas for improvement and drive a positive employee experience;■ Actively participate in the implementation and change management for all people-related processes and procedures;■ Analyze HR data to identify trends and actionable insights, supporting strategic management decisions. Conduct market benchmark analyses and research industry best practices in talent management. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • JCI Bulgaria VP Growth & Development 2016 | JCI Varna President 2014 | JCI Trainer | Project Manager

      Issued by JCI Bulgaria on Feb 2013
      JCI BulgariaAssociated with Yana Yanakieva