Experience

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  Veritas media s.l.

  Jul 2017 - Jun 2019

  • Create and implement all media strategies for Coty Spain (Luxury market portfolio).• Make the most of media investment based on cost efficiency.• Media daily monitoring.• Competitors analysis in terms of SOM, SOI & SOV. • Support to theVeritas Media Agency media team.• Offline media daily monitoring.• Assistance in doing presentations for Coty Spain division.

  • Media Planner

    Apr 2018 - Jun 2019

  • Internship - Media Planner

    Jul 2017 - Apr 2018
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  Flamagas

  Jul 2019 - Jan 2022

  • Create digital strategy for each business division.• Point of contact between Brand Managers & Digital Strategies.• Responsible for creating, developing and implementation of the following E-Commerce: - https://store.clipperofficial.com/es/ - https://store.alpino.eu - https://www.daewoo-international.es• Supervise social media campaigns.For CLIPPER Lighters Business Unit the mission was to elevate brand appeal, both to consumers and customers, by building SUSTAINABILITY as a competitive advantage and launching first global digital campaign.Results: Reusability became part of the core visual identity and corporate communication by end of 2020 and new digital communication was launched in Q1 2021, driving interest from Distributors in key markets like US.€100MM turnover in 130 markets.• Responsible for creating, developing and implementation of: - http://flamasats.com/es/ - https://clipperofficial.com/es/ - https://www.alpino.eu/es/ Show less

  • Digital Manager

    Nov 2019 - Jan 2022

  • Product Manager

    Jul 2019 - Nov 2019
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  Levi strauss & co.

  Jan 2022 - Jan 2023

  Marketing & digital specialist - andes

  • Responsible for all digital strategy for Levi's and Dockers in the Andes market.• Create a global digital strategy for E-Commerce (Levi.cl & Dockers.cl), Retail, Wholesale & Marketplace for the Andes market (Chile, Peru, Bolivia). - https://www.levi.cl - https://www.dockers.cl• Responsible for the development of digital campaigns, activation of media plans and influencers management.• Monthly analysis and reporting of KPIs per campaign (ROAS, traffic, CTR, CPM, CR, Clicks...).• Develop CRM strategies.• Negotiation with clients and suppliers.• Budget & P&L management. Show less

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  Grupo limonada

  Jan 2023 - Mar 2024

  Growth marketing manager

  • Performance Marketing: Implementation of Paid Media to increase brand visibility, traffic and conversion. • Continuous monitoring and optimisation of campaigns to enhance ROI and the other KPI’s.• Automation Marketing: Development of automation workflows using Klaviyo. Creation of automated email campaigns, audience segmentation, and personalisation through A/B testing.• SEO: Managed SEO team to enhance organic visibility insearch engines. KW research, content optimisation, and website structure improvements to boost traffic.• Constantly seeking opportunities for improvement and optimization in all areas related to marketing growth and efficiency through A/B testing.• Team Lead (performance, e-mail mkt and SEO). Show less

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  Pierre fabre laboratories

  Mar 2024 - now

  • Brand Manager Avène

    Jan 2025 - now

  • Brand Digital Manager Klorane & René Furterer

    Mar 2024 - Jan 2025