Chris Matcham

Experience

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  The Milk Marketing Board

  Jan 1987 - Jan 1990

  Market Research Executive

  Market Research responsibilities including both qual & quant research

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  The AA

  Jan 1994 - Jan 2005

  • Business Planning/Forecasting and Performance Reporting Analysis across a range of AA products sold through phone based channels• Two other management roles, one seconded, covering series of different planning, performance, analysis and support functions across consumer sales team• Products included responsibility for Roadside Membership, European Breakdown Cover, Vehicle Inspections and Travel Insurance working with face to face and telephone sales teams • Sales management role working with National & Regional Patrols Management team enabling them to achieve new business membership sales targets. Year-end new business target achieved 100% year on year growth • Management and delivery of direct marketing programme to deliver 40k new business sales through lapsed direct marketing programmes and member get member activity • Management and delivery of direct marketing programme to achieve 50K conversion sales to paid for membership from free cover via new car sales • Responsible for Welcome Pack production for 600K new AA members • Line management responsibility for team of three • Part of team working on cross business projects between AA Membership and other AA business units• Included planning, developing & delivering direct marketing campaigns for motor and home insurance as part of joint venture with Eagle Star Insurance• Part of team working on marketing campaigns for combined AA Membership and Credit Card with HFC Bank • Above the line advertising role as part of the team developing 4th Emergency service branding

  • Consumer Sales Management Team

    Jan 2001 - Jan 2005

  • Patrol Sales Channel Manager

    Jan 2001 - Dec 2001

  • Customer Conversion and Reacquisition Manager

    Jan 2000 - Jan 2001

  • Project Manager Relationship Marketing

    Jan 1996 - Jan 2000

  • Head of Campaign Planning and Development

    Jan 1994 - Jan 1996
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  HSA/Simplyhealth

  Feb 2005 - Nov 2012

  Marketing Analysis Manager

  • Measurement of tactical marketing campaigns across direct to consumer and Worksite Sales detailing effectiveness and providing recommendations for future improvements• Provision of management information and analysis for consumer retention campaigns to enable better targeting and cost effectiveness of future campaigns • Management and development of Simplyhealth brand tracking research programme across both consumer and corporate markets enabling measurement of Simplyhealth brand footprint in the Healthcare Market• Pivotal role in providing strategic customer and behavioural insight feeding into key strategic projects and developments across consumer and corporate markets • Managed and delivered customer segmentation project for HSA brand as well as lapse propensity model leading to better understanding of customer base to drive bottom line improvement • Management of the team responsible for maintenance and development of ‘Goldmine’ CRM system enabling sales teams to achieve sales targets• MS Office skills including Access & Excel allowing innovative and original data and customer insight to answer Business queries from all levels of management up to Senior Director level.The organisation rebranded in September 2009 from HSA to Simplyhealth. From 2005 to 2009 HSA, Simplyhealth thereafter Show less

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  Simplyhealth

  Jan 2013 - Nov 2016

  Direct Marketing and Analysis Manager

  • Manage delivery of direct to consumer new business volume and value targets through multi-channel direct marketing programme including telemarketing, direct mail and other printed media (inserts, RAF leaflets, press/magazine advertising). • Control and management of multi-million marketing budget to achieve budgeted sales at most effective cost per sale• Identify opportunities to generate cost effective sales through new channels.• Developed and managed growth in cross sales activity through telemarketing over the past three years - doubling sales volumes through the channel • Management and development of a team of three marketing executives to achieve new business and retention metrics (for example reduced lapses, more online claiming, higher web registration penetration) • Managing and developing relationships with external suppliers e.g. printers/mailing houses, data suppliers, research agencies e.t.c to achieve financial objectives relating to new business and retention Show less

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  The Guide Dogs for the Blind Association

  Jan 2017 - May 2018

  Managing the acquisition and retention programme for the Sponsor a Puppy (SAP) product at Guide Dogs. Initially focusing on both acquisition and retention but from April onwards focusing on delivering new SAP supporters through a combination of different Marketing channels. SAP is the second largest income generator for the Charity generating over £30 million in income in 2016.Management of a team of 3 officers/execs to deliver sales volumes (over 100K new supporters - mostly regular giving by Direct Debit) )on time and within budget. Working with internal and external teams to ensure marketing collateral is produced efficiently and measuring effectiveness of that activity on a cost per acquisition basis as well as return on investment basis. Channels managed include online , DRTV, press, Direct Mail, Inserts Show less

  • Individual Giving Campaign Manager

    Mar 2017 - May 2018

  • Individual Giving Campaign Officer

    Jan 2017 - Mar 2017
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  Old Mutual Wealth UK

  Jun 2018 - Jun 2021

  Campaign Lead, UK Marketing

  - Working cross team both within and outside of Marketing to deliver campaigns promoting Critical Illness, Offshore Bonds and Trusts- Developing online as well as offline collateral (pdf’s, sales aids, web pages, e mail – standalone & newsletter, video infographic, blogs – Twitter/Linkedin)- Working with designers and copywriters to develop material from brief through to finalized collateral & artwork - Worked with Proposition and Product team to develop the materials for the relaunch of the new latest version of the OMW CI product Jun-Aug 2018- Pushed through sign off process engaging with key stakeholders across the business to deliver communications on time and to a high level of accuracy- Measure effectiveness of digital communications through metrics analysis Show less

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  Quilter

  Oct 2022 - now

  Campaigns Marketing Executive