Srinivasan Vasudevan

Experience

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  Elder Health Care Ltd.

  Jan 1999 - Jan 2002

  Business Executive

  Promoted Pharmaceutical products to potential doctors, Taking care of stockiest holdings and maintaining the reports on stocks invoiced and payments made. Launched Sensodyne in Tamilnadu market, established a s premium brand and generated double digit growt

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  Dynamic Techno Medicals

  Jan 2002 - Jan 2004

  Senior Marketing Manager

  • Worked closely with sales, marketing and Top Management to launch specialty products across market.• Planning and budgeting to achieve the organization’s business targets of Specialty Division, Appointing and Handling Distributors.

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  Medisquare

  Jan 2004 - Jan 2008

  Business Development Manager

  • Promoting orthopedic implants and instruments to Orthopedic Surgeons and Neuro Surgeons, Planning and budgeting to achieve the organization’s business targets at in Tamilnadu.• Recruiting, training and motivating Representatives and ensuring achievement of targets by representatives.• Suggested new products development that added 20% of sales volume.• Launched India's first skull mesh which saved several lives.

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  Bennett Coleman and Co. Ltd. (Times Group)

  Mar 2008 - Dec 2013

  Manager

  • Challenging the status quo, turning the business around creating innovation and consistently improving business for Brands at The Times of India, Economic Times and TIMS with strategic market plans, promotional and advertisement campaigns, media plans, budgeting & their effective implementation for various clients in Health Care, Educational, Retail, Real estate verticals.• One among the core team that worked on the Brand launch of TOI – Chennai Edition – in April 2008 and TOI Coimbatore in February 2011 & Madurai in July 2011• Experienced in handling Chennai markets’ key accounts and top brands. • Well versed in the core strategy of Brand capital & successful in creating deals with stakeholders.• Co-created and executed, South India’s first ever on ground TIMES DEBATE presented on Times Now.• First real estate seminar for Times Property “Decoding the property buyer”• Co-created and executed, First ever coffee table book launch for Health Care Industry in association with FICCI• Running promotional campaigns and initiatives for the clients (Mall activities, road shows, launches, media campaigns)• Planning, Organizing and ensuring the Smooth execution of events and exhibitions from sales,sponsorship,delegate management and set up at the time of event for different sectors(Education, Real Estate, Consumer durables, etc) in India and International market. Show less

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  Social Hub City

  May 2014 - now

  Digital Marketing Director

  • Ownership of client acquisition, digital strategy and execution for small businesses includes B2B and B2C.• Lead digital strategy and execution for brands in healthcare, retail and restaurants including creating awareness, traffic acquisition, site experiences, conversion.• Develop and manage online acquisition channels, including SEM, SEO, programmatic display and audience targeting.• Finding game-changing initiatives in digital marketing Implementing best practices in Social Media Marketing, SEO, Re-Marketing and Analytics.• Monitor, Measure and optimize the performance across channels for increasing the marketing efficiency in paid, owned and earned media.• Strong expertise in Facebook Ads, Google Advertising and Google Analytics. • Optimize conversions of site traffic into inbound leads. Show less