Taylor Pannell

Experience

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  Congressman Rick Crawford

  Aug 2012 - Dec 2012

  Government Affairs Intern

  Researched for constituents, Aide individuals on casework, direct phone calls, file casework, and prepare documents for presentations. Gathered media clips, wrote letters and assigned to assist in work on District-based projects.

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  ASU-TV

  Aug 2013 - May 2014

  Sports Producer

  Directed for live viewing and playback on ASU-TV at Arkansas State Red Wolf football, basketball, volleyball, and baseball, teach other students on proper equipment usage, and gather content for the Brian Boyer Coaches Show.

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  TEGNA

  May 2014 - Aug 2014

  Weather Inern-KTHV

  Prepared forecast graphics with WSI TruVu Titan, and with TruVu Max. Created weather broadcast for TV, online, and radio. Aided in producing, news writing using ENPS, and wrote online articles for the WTXL website using Prestige. Edited video and audio using EDIUS to create VOs & VO/SOTs.

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  ASU-TV

  Aug 2014 - May 2015

  Meteorologist/Anchor/MMJ

  - Prepared and posted forecast graphics on personal and station socialmedia.- Delivered weather broadcast for TV, online, radio and perform activestand-ups on location.- Produced and edited news packages, VOs, and VO/SOTs using FinalCut Pro.

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  Gray Television

  Jun 2015 - Mar 2017

  - Spearheaded new initiatives to help drive sales and new ad campaigns- Developed and prepared effective strategies to be used during weatherevents to be cohesive with company branding- Drove engagement for strategic projects and initiatives- Oversaw station social media pages to engage viewers by using companybranding and messaging- Worked collaboratively within a team environment- Assessed and utilized social media analytics to ensure content getsmaximum engagement- Anchor and produce weather segments for a 93 county coverage areaon the weekend evening newscasts and the weekday 4 p.m. and 9p.m. newscast.- Fill-in on the weekday morning and evening (5, 6 and 10) newscasts.- Present forecast through multiple mediums, including various socialmedia platforms, radio and the web.- Work alongside weather team to present extensive severe weatherand winter weather coverage. Show less - Managed team of meteorologist to create specialized content to be used ontelevision and online platforms- Created social and web content to be used strategically online- Networked and marketed to build company brand, partnerships,relationships and trust to increase viewership- Oversaw station social media pages to engage viewers by using companybranding and messaging- Created Online Content using AP Style- Made editorial decisions on the daily "weather story."- Produced Spring and Winter Weather 1/2 hour specials- Managed and grew online presence Show less

  • KOLN/KSNB/KNOP Weekend Meteorologist

    Apr 2016 - Mar 2017

  • Weather Producer/Fill-In Meteorologist

    Jun 2015 - Apr 2016
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  Hearst Television

  May 2017 - Jun 2020

  Meteorologist/Reporter KHBS/KHOG 40/29

  - Present critical information on-air in fast-paced environments- Develop social media strategies for distributing media content- Staff management and leadership during severe weather broadcast- Develop a network of sources and contacts for newsgathering- Analyze data and finding long term/short term trends in broadcastviewership- Write clear, concise stories for on-air and online viewership- Cultivate relationships with key community stakeholders- Engage with a diverse audience on digital and social media platforms- Develop innovate and creative ways of presenting stories with an emphasison accuracy- Ability to translate complex information into easily understood material forgeneral public- Live weather broadcasts on weekend evening- Primary fill-in for Chief Meteorologist during weekday evening broadcast- Manage WSI Max graphics system and adherence to corporate style guide- Work collaboratively within a team environment- Live field coverage on severe weather, breaking news, and political coverage- General assignment reporter (shot, wrote and edited original news stories) Show less

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  Bold Strategies, Inc.

  Mar 2020 - Aug 2023

  - Developed knowledge of multiple CPG categories of managed brands along with retailer brand positioning, short/long term goals, consumer/shopper targets, and marketing strategies.- Coordinated with multiple internal and external stakeholders to keep projects moving forward to manage all aspects of eCommerce business for major CPG brands- Proven experience in strategically and tactically supported omni-channel campaigns and programs across multiple platforms- Managed the delivery of media campaign structures and marketing plans while finding areas of optimizations and opportunities for scientific A/B testing - Deep understanding of retail landscape, retail media networks, technologies and best practices- Developed go to market strategies, item listing strategy, best in class digital shelving, item assortment, inventory management, pricing strategy, P&L management and marketing strategy that achieves customer objectives and category leadership- Managed CPG brands trade funds that continually has improved effectiveness of spending across customized marketing, merchandising, pricing and promotion Show less

  • Director of Client Strategy

    Nov 2021 - Aug 2023

  • Manager of eCommerce Retail Strategy

    Mar 2020 - Nov 2021
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  Optimal

  Aug 2023 - now

  Associate Director, Client Services & Strategy

  - Serve as the foundation of the Client Success Team, independently and efficiently managing high-priority clients by providing tailored strategic insights and recommendations as the main point of contact. - Lead planning and strategy for digital media initiatives with campaigns utilizing CTV/video, paid social, paid search, and programmatic. - Knowledge of media platforms like Meta, DV360, TradeDesk, TikTok advertising, and Google Ads- Conduct regular client meetings to present campaign updates, performance reports, actionable insights and strategic recommendations, maintaining open communication channels.- Facilitate seamless campaign execution by serving as the liaison between clients and internal teams, ensuring timely delivery of campaign objectives.- Lead cross-functional teams, providing guidance, mentorship, and direction to team members to foster their professional growth.- Work with internal teams for planning and forecasting, contributing to strategic decision-making processes. Show less