Kirill Pyrev

Experience

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  Point

  Jan 2005 - Mar 2013

  Digital marketing specialist

  - Leading web sites development for B2B clients- Planning and conducting digital marketing activities for B2B clients- Handling marketing communication campaigns for B2B clients- Analyzing market research data

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  HoloGrate

  Feb 2005 - Jan 2005

  Advertising manager

  - Planning and conducting marketing activities - Handling advertising campaign- Corporative site development

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  Grand Capital Ltd

  Mar 2013 - Nov 2013

  Head of Digital Marketing Dept.

  • Set and lead the digital marketing strategy for the Russian and CIS market, setting marketing budgets• Launched a new financial product – binary options• Developed business plans and market insights• Handled CPC campaigns and SEO activities• Developed landing pages and lead split tests• Optimized sale funnel and create lead nurturing email cycle• Created a reputation management strategy and planning SMM activities• Executed an affiliate network and handle CPA marketing• Track effectiveness and ROI of advertising campaigns, develop KPI for advertising channels• Developed a new web site prototype• Managed company rebranding and a new web site design Свернуть

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  FXVan Global LTD

  Dec 2013 - Feb 2015

  CMO

  Successfully launched a Forex company from scratches to $.5M revenue* Set and led the marketing strategy for the Asian market (China, Indonesia)* Lead a new website and the client’s private area development. Launched company website and core services (traders’ personal area, affiliate program) in 2 months* Designed of the sales funnel for e-commerce (offers for lead generation, channels for clients acquisition and lead nurturing email sequences)* Planned and providing promotions and loyalty politics* Planned and conduct PPC campaigns in Google AdWords, Facebook, Yahoo, Baidu. Reach ROI 120% (by clearing), ROI 380% (by In/Out)* Set and executed SMM strategy. Up to 11000 Likes, 1300 Comments, 120 Shares per post on Facebook* Planned and executed email-marketing strategy. Segmentation mail lists by lead’s status, launch mail sequences by triggers, reach average opening rate 20%* Controlled financial KPI’s and metrics (ROI, LTV, ARPU) Свернуть

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  RusClick Technology

  Feb 2015 - Jun 2017

  Head of marketing

  The company focused on iGaming and Dating markets* Managed marketing budgets up to $75k per month* Mentored junior team members in decision making, budget development, and proposal creation* Led new team members in identifying high-performance approaches to acquire new users* Developed effective multi-platform marketing messages that boosted conversion rates and LTV* Tracked web & mobile traffic flow and click-through data to determine most efficient messaging strategies for innovative products and services* Developed data-driven solutions to lead department and company to identified growth goals* Mined CRM and GA for insights into customer behaviour* Set and implemented loyalty politics to improve customer retention* Created end-to-end CRM marketing campaigns (both email and call-centre) by segmentation the database via RFM-matrix Свернуть

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  BotGaming

  Jun 2017 - Jun 2018

  CEO

  Blockchain powered gamBlockchain powered platform for messenger bots * Created Value Proposition for startup* Led user acquisition and retention, initially project traction. As a result, more than 400K installs with 40K MAU* Developed ICO strategy and project documentation for crowd investment* Worldwide project roadshow: Alpha Web Summit Lisbon, TechCrunch Berlin, Slush Tokyo, BlockShow Singapore, ICE London (public speaking, startup booth representation, IR)

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  Geschaft.org

  May 2018 - now

  Co-Founder

  Product architectural bureau. We are a team of experienced marketing, IT and business development specialists, focussed on AdTech and Blockchain startups e.g.* Startups: Value Proposition, Pitch Deck design and pitch-writing, product roadmap and budgeting* AdTech: project management, system architecture, API integration * Blockchain: distributed system architecture, blockchain architecture, smart-contract/protocol design, dApps development* ICO: Product documentation (white paper, tech paper, explainer video), Tokenisation, Marketing and PR plan, Bounty and Airdrop campaigns Свернуть

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  WONO

  May 2018 - Oct 2018

  Advisor

  Decentralized P2P-platform for exchanging and renting any assets or services without currency and taxation expenses.