
Divya Manchanda
Social Media Marketing Manager

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About me
Graphic Designer | Video Editor | Brand Communication
Education

Manipal Academy of Higher Education
2021 - 2023Master's in Media and Communication Mass Communication/Media Studies 8.2 CGPAActivities and Societies: Volunteered in Namma Angadi (Annual fest of MIC) in Finance Team - 2022 Won Gold Medal in Intra-College in Badminton (Women's Double) Advertising Campaign 2022 Member of Student Council Brand Campaign 2022
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Trinity Institute of Professional Studies (TIPS,Dwarka)
2017 - 2020Bachelor's in Jornalism and Mass Communication Mass Communication/Media Studies 8.7 CGPAActivities and Societies: Part of an Organizing team for the Photography Exhibition - 2018 Part of an Organizing team for Sports Day - 2018 Advertising Campaign - 2019 Part of an Organizing team for Anugoonj (Cultural fest fo GGSIPU) Prelims, Zone 4 - 2019 Part of an Organizing Team for the Press Conference - 2019 Event Manager for Unmad 2.0 (Annual Fest of TIPS, Dwarka) - 2019 Part of an Organizing team for Anugoonj (Cultural fest fo GGSIPU) Prelims, Zone 4 - 2020

Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen
2023 - 2023Business/Corporate Communications 8.3 CGPAActivities and Societies: Brand Campaign for Winnen Met Je Merk Future Magazine Mapping a Customer Journey Student Exchange Program in Brand, Design and Psychology

Kendriya vidyalaya
-Mathematics and Computer Science 76%Activities and Societies: House Prefect for 2 Years (2015-17)
Experience

Procaffenation
Feb 2018 - Apr 2018Social Media Marketing Manager- In one of the first internships, led a team of ten people and handled the organization's Facebook page by sharing, reposting, commenting, and liking the posts and submitting a report of the page's reach every week.

Core Prakashan Ltd.
Jun 2018 - Jul 2018Graphic Designer- Worked on designing the layout of the pages of the magazine for the three editions as it is a monthly magazine and selecting the relevant images and other visuals to make it look more visually appealing. - In addition to this, also edited the articles and wrote the content for a few articles which later on got published in the magazine.

Doordarshan Kendra
Jun 2019 - Jun 2019Camera Assistant- Assisted the senior cameraperson in the setup and breakdown of all production equipment, ensuring a safe and efficient production environment.- Used a variety of camera rigs, lenses, and accessories to achieve the desired look and feel of the shots.

Celebmantra
Jan 2020 - May 2020Social Media Manager- In charge of the organization's social media platforms, which included Instagram, Facebook, YouTube, and Pinterest, as well as the reach and engagement of the material.- Developed and implemented a few social media campaigns, as well as a social media calendar for campaign scheduling and communication, which boosted the efficiency of content generation and resulted in higher website traffic.- Also created engaging posts for all the social media networks.
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The Sachdev Group (TSG Automotive)
Jan 2021 - Mar 2021Graphic Designer- Mostly worked on developing and creating all social media posts relevant to their services, such as different offers or any upgrades they have to market their services, which helped them acquire new customers. - Adapted design principles across multiple media formats, such as web, social media, print, and video, and communicated them through various channels.

Avishkaar
Apr 2021 - Sept 2021Graphic Designer- Developed and maintained graphic design content for branded communications and marketing materials in collaboration with the marketing team.- Create material for social media channels, such as static posts, GIFs, and IGTV videos, which resulted in the addition of new followers and the engagement of existing ones.- Shoot and record videos and audio for YouTube, then edit them with relevant visuals and background music.

Avishkaar
Mar 2022 - May 2022Graphic Designer- A style guide was developed to improve design consistency across all product aspects.- Worked with the company's curriculum team beyond college hours, primarily editing how-to videos, building the framework of the curriculum and certifications for teachers and students, and creating a few additional visuals.

Manipal Institute of Communication
Jun 2022 - May 2023Design Head- Worked as a Design Head for the Social Media Team of the Manipal Institute of Communication, and led a team of five other designers.- Created an array of ideas, selected the finest ones, then presented them to the rest of the team.- Inspired others to share their thoughts and cultivate innovation.

Wizcraft International Entertainment Pvt. Ltd.
Jul 2022 - Aug 2022Client Servicing Intern- Coordinated with cross-functional teams to ensure that client projects were completed successfully.- Collaboration with team managers on event initiatives such as Skoda's PR Drive, Maersk, IBM 3.0 Carnival, and Adobe's 40th anniversary.- Created multiple decks for various campaigns, which were eventually presented to clients and assisted the company in winning the pitch.- On-site for the IBM 3.0 Carnival in Chennai, ensuring the event's seamless flow.

TMF Group
Sept 2023 - nowGraphic Designer - Global Internal Communications
Licenses & Certifications

Fundamentals of Digital Marketing
Google Digital GarageApr 2023
Content, Advertising & Social IMC
CourseraMay 2022
International Leadership and Organizational Behavior
CourseraMay 2023
Branding and Customer Experience
CourseraNov 2022
Volunteer Experience
Box Office Attendant
Issued by So Delhi on Nov 2019
Associated with Divya Manchanda
Languages
- hiHindi
- enEnglish
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