Vincent Fernandez

Experience

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  EY

  Jun 2007 - Mar 2008

  Client Support Specialist

  • Clients Serviced – IBM, ABB, Reuters, MetLife BPO & Infineon• Liaised with top executives as part of the global Tax Advisory team• Key focus was to understand issues, orient diverse clientele with the tax procedure & expatriate tax compliances• Performed engagements – detailed tasks such as preparation of memo, tax returns, monthly withholding, advices & general communication to support client-serving partners and team personnel

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  DNA - Daily News & Analysis

  Sept 2008 - Jan 2010

  Executive

  • Verticals handled – Restaurants & night clubs, consumer durable, furniture & furnishing & Educational Institutes• In charge of obtaining brands to invest, in order to enhance their image, identity build strategies via print solutions• Clients acquired through references, cold calls and existing clients from the company's database• Conceptualized unique properties like “Shopping Carnival” & “Food Fetish” which led to the growth of 10% to the revenue within 4 months of initiation • Compiled a database of over 200 brands in aid to the company Show less

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  Red FM

  Mar 2010 - Jan 2011

  Group Account Manager

  • Key Clients’ Serviced – Intel, ITC foods, TVS, Toyota, USL, Britannia, Madura Garments, Levi’s etc. • Managing various brands on the channel • Weekly analysis on the channel’s performance as against competition in various brands’ target group • Conceptualizing activation plan • Client appreciation for effective execution of campaigns/innovation

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  Times Network

  Feb 2011 - Jan 2012

  Movies NOW - Senior Officer - South

  • Key Brands’ Serviced – Titan, USL, Intel, Dell, Lenovo, TVS, Toyota, Britannia, ITC, Levi’s, (clients with national presence based out of Bangalore). • Managing various brands on the channel • Weekly analysis and interpretation of data using TAM • Brand briefs & Brand Understanding Documents• Co-ordination with the top media agencies• Generated 15% of the total revenue• Weekly analysis of inventory, ensuring effective execution of client campaigns/innovation

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  Sony Pictures Entertainment

  Feb 2012 - Jun 2012

  Assistant Manager
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  Plyneer Industries

  Jun 2012 - Jun 2018

  Marketing Manager

  • Responsible to generate revenue using offline and online mediums.• Product, price & inventory management.• Handling day to day business operations.• Brand briefings.• Cross functionally working with agencies in preparing reports based on analytics and ranking & Conceptualized Short and long term marketing and SEM strategies. • Develop, implement and monitor SEO campaigns.• Site analysis & competitor SEO research.

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  Ittisa®

  Jun 2018 - Aug 2018

  Brand Manager

  • Crowd-funding campaign strategy and execution• Curating, developing And publishing relevant content topics.• Promote content through Facebook/LinkedIn/Instagram/Twitter advertising.• Influencer-marketing and Blogger Collaboration to build richer brand experiences.• Develop and produce engaging content• Analyzing key metrics and competition.• Measuring results and social media insights.• ORM (online reputation management) keeping the overall sentiment positive across all the platforms Show less

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  Foundry

  Nov 2018 - Jan 2023

  Senior Manager - International Business