Ximena Cordon

Experience

• 

  Saint Louis University

  Jan 2011 - Dec 2011

  Annual Giving Program

  Assisted alumni relations with events and fundraising.

• 

  Marco de Comunicacion

  May 2012 - Aug 2012

  Junior Account Executive

  Managed social media accounts, completed clipping reports, advertised press releases to magazines, newspapers and radio in Spain. I also served as an English-Spanish translator for some of the American and British clients.

• 

  White Shark Media

  Apr 2014 - Jan 2017

  In my role as Marketing Communications Manager at White Shark Media, I created and implemented White Shark Media’s branding, communication and demand generation strategies. I developed a content-centric strategy that allowed me to set up print and online advertising, lead nurturing campaigns, blogging, video marketing, ebooks, white papers, website copy, pay per click campaigns and webinars and event planning.The content produced was of the highest quality and worked to meet the overall established marketing goals. It effectively described and promoted the organization and its products all while producing positive ROI. I led a team of 5 marketers, my primary goal was to inspire them to fuel their creativity by turning ideas into reality through the implementation of design thinking and strategic planning. Show less

  • Marketing Communications Manager

    Oct 2014 - Jan 2017

  • PPC Strategist

    Apr 2014 - Nov 2014
• 

  Madre Consulting

  Jan 2017 - Jul 2018

  Integrated Communications Director

  I was in charge of overseeing the performance and growth of Nicaraguan and international brands, such as Joya de Nicaragua. My focus was on improving Market Share, P&L, innovation, EBITDA, Brand Equity, and ROI of campaigns and activities. I led the implementation of brand activation plans and managed budgets. Additionally, I developed comprehensive marketing strategies to enhance the brand portfolio, including insights, segmentation, innovation, and activation, while continuously evaluating key success indicators such as volume, cost, price, and margin. Show less

• 

  International Center for Journalists (ICFJ)

  Apr 2017 - May 2017

  Fellow

  Awarded ICFJ'S fellowship: ¨A Digital Path to Entrepreneurship in Latin America¨As part of this fellowship, I completed a month and a half long internship in the United States. The program kicks off with an orientation in Washington, DC at ICFJ’s headquarters where fellows visit digital media organizations such as the Washington Post or The Atlantic. Afterward, I was placed at CNET in San Francisco for four weeks.

• 

  CNET

  May 2017 - May 2017

  Research Fellow
• 

  Maxonrow

  Aug 2018 - Dec 2021

  Marketing Director

  As Maxonrow's Marketing Director, my role is to develop and implement marketing strategies to increase Maxonrow's brand awareness and growth in the Blockchain Community. I also serve as the organization's liaison towards external parties such as Media, Events, Stakeholders, Potential Clients, Strategic Partnerships, Reputation Management, Social Media, Public Relations, and Content Marketing. All campaigns and activities are executed while continuously ensuring productivity and scalability through monitoring of all marketing functions, competitors, campaigns, and tactics. Show less

• 

  Diamond Protocol

  Jan 2022 - Jan 2024

  Head of Marketing and Business Development

  I was responsible for leading the marketing strategy, aiming to achieve a significant increase in Brand Equity and ROI of campaigns. Within a year, I managed to increase our social media followers to 30,000 organically and expanded the Discord community to 10,000 users. Additionally, I raised the Total Value Locked (TVL) to 1 million USDC and attracted 1,000 daily users. Along with this, I spearheaded the development and execution of an Initial DEX Offering (IDO) plan in collaboration with PancakeSwap. I managed and executed strategic partnerships with leaders in the decentralized finance industry, such as Arbitrum and Binance, significantly strengthening our position in the market. Another significant accomplishment was driving the integration of cross-chain liquidity solutions like Li.Fi, which expanded our operational capabilities. Show less

• 

  Symphonic Digital

  Feb 2024 - now

  Director of Marketing And Business Development

  As Head of Marketing and Business Development at Symphonic Digital, I lead strategic initiatives to drive revenue growth, strengthen brand equity, and deliver impactful marketing solutions. My role encompasses developing and executing data-driven marketing strategies across digital channels, building and nurturing client relationships, and overseeing integrated campaigns that combine performance marketing, analytics, and creative storytelling. I also manage a cross-functional team, fostering collaboration and innovation while leveraging data to optimize performance and identify new growth opportunities. Show less