Cayla Davis

Experience

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  HIGHLANDS SWIM AND TENNIS CLUB INC

  Jun 2015 - Jun 2019

  Front Desk Attendant
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  SoccerSkybox

  Jun 2017 - Aug 2017

  Summer Intern
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  Scratch pad.

  Jan 2018 - Jan 2022

  Co-Founder and Vice President

  Serve on the executive team of scratch pad, JMU’s student-run ad agency. This position allows me to provide marketing communications services to local, minority-owned businesses and nonprofits. Additionally, I lead a team that creates integrated campaigns for corporate clients. Skills: Leadership, Copywriting, Communication Design, Critical Thinking

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  DECA Inc.

  May 2018 - Jun 2018

  Summer Intern
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  Fireworks Pizza

  May 2019 - Sept 2019

  Host

  Ensured that guests had a pleasurable dining experience by proving high-quality customer service.Skills: Multitasking, Working Under Pressure, Problem Solving

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  University Recreation Center - James Madison University

  Aug 2019 - Jul 2022

  Group Exercise Instructor

  Teach group fitness classes such as HIIT, Body Sculpt, Boxing Fitness, and Core Strength to students on campus.Skills: Time Management, Leadership, Interpersonal Skills

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  Conversion Pipeline

  Jun 2020 - Aug 2020

  Digital Marketing Intern

  Completed SEO-related tasks such as building backlinks, writing and editing blog posts and websites, compiling client reports, and creating graphics and copy to post on social media platforms.

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  Warschawski

  Jun 2021 - Aug 2021

  Assistant Associate

  Contribute to a variety of client accounts by building web pages, writing email copy, writing press releases, developing and executing social media strategy, pitching to secure PR coverage and script-writing and production.

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  Delphis Eco

  Jan 2022 - Jul 2022

  Marketing Intern

  Promoted sustainable, eco-friendly cleaning products using SEO and social media. Conducted market research and created a business plan.

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  Red Ventures

  Jul 2022 - Jun 2024

  Conduct ongoing, extensive data analysis to optimally develop and execute effective email marketing campaigns that drive engagement and revenue growth. Monitor key metrics, generate reports, and implement A/B testing to continuously refine email strategies to maximize ROI. Crafted client-specific strategic proposals for impactful campaigns that meet client KPIs. Leveraged data-driven insights to recommend optimal custom targeted media placements across multiple platforms.

  • Digital Marketing Lifecycle Anaylst - MYMOVE

    Mar 2023 - Jun 2024

  • Assistant Integrated Marketing Manager - CNET

    Jul 2022 - Mar 2023
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  Navy Federal Credit Union

  Jun 2024 - now

  Email Marketing Strategist

  Strategize and execute email marketing campaigns across the Savings Product Division, Business Solutions, and Navy Federal Investment Services. Collaborate with other product strategists, data scientists, and graphic designers to optimize campaign performance.Software: Salesforce Marketing Cloud, Workfront, ADO