Ann Birk Østergaard

Experience

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  Danmarks Apotekerforening

  Nov 2002 - Dec 2003

  Web Assistant

  • Communication to users of the medical letterbox and healthcare panel • Publishing texts on the website and selecting material to the press

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  Alpharma

  Jan 2003 - Jan 2003

  Marketing Intern

  • Independent market analysis including a strategic business plan for the company’s approach to a new market• Writing texts to company website, planning a PR-strategy, and creating brochures and texts to various target groups (B2B and B2C)

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  Sundhed.dk

  Dec 2003 - Aug 2005

  Communications

  • Responsible for all incoming user mails, collecting information on the issues and reporting to management• Creating SOPs for work processes• Writing user manuals on traffic measuring programmes and supporting external editors• Compiling statistic reports to meetings• Managing the sundhed.dk sales stand during conventions as “Lægedage”

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  Google

  Sept 2005 - Mar 2014

  • Delivering data insights on digital behaviour• Statistical analysis relating to industry trends, brand knowledge, and client performance• Nordic point of contact for data regarding the largest client in EMEA• Responsible for all data analysis and reporting within selected industries• Development of sales plans and preparation of strategic pitches and sales presentations for C-level events and meetings• Starting the employee initiative “Google DK Women” – a network group focusing on women and career by hosting debates, events, guest speakers, and book circles. Show less • Online media consulting incl. search, display, mobile, and YouTube campaigns• Creating and optimizing campaigns for top 100 companies in Denmark• Nordic Account Strategist Champ: leading a cross-country team of 10 account strategist, managing meetings, training needs, working with senior management on developing the role etc.• Project management of multiple client cases involving stakeholders across functions, teams, and countries. Managed projects involving up to 20 resources and a budget of up to 15 mio DKK.• Expanding client campaigns to multiple new markets – creating strategy based on data analysis, designing campaign structure and writing specific demands, finding talent resources and translation service, quality assuring all delivered material, launching campaigns, evaluating performance, optimizing etc.• Training clients, new hires, and agencies in Google products and best practices. Held presentations for audiences up to 120 participants• Running internal company workshops for ie. Novo Nordisk, Albatros Travel etc.• In charge of creating three international conferences – setting the agenda, inviting key note speakers, running the event, and analysing feedback Show less

  • Industry Analyst

    Jan 2012 - Mar 2014

  • Account Strategist

    Nov 2006 - Dec 2011

  • Creative Maximizer

    Mar 2006 - Nov 2006

  • Online Sales & Operations Coordinator

    Sept 2005 - Mar 2006
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  Consultancy

  Apr 2014 - Aug 2014

  Independent digital consultant

  Consultancy on digital marketing projects.ie. Consulting at global travel company LateRooms.com, part of TUI Travel, tooptimize their Asian campaigns in a highly competitive digital market.

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  Danske Spil A/S

  Aug 2014 - Feb 2021

  Executive Assistant

  PA to the director of Danske Licens Spil.• Support of the leadership group• Coordination of business plans and strategy• Creating yearly strategy seminar• Point of contact for education and development• Planning and management of company social activities

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  Formteknik - Moulds and High Volume Systems

  Mar 2021 - Oct 2022

  HR Manager

  HR Manager for Denmark, Germany and Sweden.• Recruitment• Employee development• GDPR lead

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  DSB

  Nov 2022 - May 2024

  Executive Assistant

  Executive Assistant to CIO and IT leadership team.Responsible for IT Graduate Program.

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  Novo Nordisk

  Jun 2024 - now

  VP Assistant - Global Regulatory Affairs