Experience

• 

  Parkside senior services/the orlando lutheran towers

  Jan 1992 - Jan 2004

  Corporate director of sales & marketing/regional marketing director

  Propelled occupancy to 98% from 65% campus-wide for this organization that included a continuing care retirement community; organization also served as a Medicare/Medicaid-approved rehabilitation and home health agency; led all sales and marketing activities; include personal revenue generation.Exceeded all sales goals for 6 consecutive years.Recognized individually for generating the highest entrance fee revenue during the company’s 22-years in existence.Led a team in delivering $3 million in annual rehabilitation and home health revenue covering a tri-county area, in addition to selling and marketing the Towers.Promoted from Sales Counselor to Director of Sales within a 12-month period. Instrumental in the implementation of a cutting-edge CRM system, replacing a manual legacy system; allowed for increased organization, accurate forecasting, and a realistic pipeline picture.Additional communities included Trinity Oaks, Salisbury, North Carolina, The Mather Foundation, Evanston, Illinois, Applewood, Amhurst, Massachusetts, and McKeen Towers, West Palm Beach, Florida. Show less

• 

  Crescent bank & trust

  Jan 2008 - Jan 2011

  Director of marketing

  Optimized consumer awareness and contributed to an increase of $28 million in core deposits over a 6-month period by spearheading all sales and marketing activities for 14 branches in 5 counties with $2 billion in assets.Collaborated on defining, implementing, and managing the sales aspect of a deposit growth initiative to increase consumer and commercial deposits company-wide; including facilitating the development of a deposit growth team.Directed all marketing activities such as advertising, marketing collateral development, and promotional events. Show less

• 

  Houk insurance group/nationwide insurance

  Mar 2011 - Jan 2013

  Business develpment and marketing agent

  Played a key role in propelling annual revenue 186% since joining the firm as a licensed sales agent and marketing expert. Identified and capitalized on opportunities for new business as well as increased spend and policy services among existing individual and commercial policyholders.Generated leads by establishing and cultivating referral partnerships with local businesses, Chamber of Commerce functions, and business associations.Dramatically improved follow-up practices by re-engineering organizational and administrative processes; included expanding the use of a customer relationship management (CRM) system for increased efficiency and productivity. Show less

• 

  Spectrum consultants, inc.

  Jun 2014 - Dec 2016

  Sales marketing consultant

  Produced highest sales, move-ins and revenue for two Virginia Communities.

• 

  Retirement company of america

  Dec 2016 - Jan 2020

  Marketing director

  Director of Sales and Marketing. Produced highest sales, move ins and Entrance Fee revenue in CCRC’s 38 year history.

• 

  Asbury communities, inc.

  Mar 2020 - Jan 2022

  Director of sales marketing

  Director of Sales and Marketing

• 

  The heritage at brentwood

  Jan 2022 - now

  Director of sales and marketing