Edidiong Eyo

Experience

• 

  ShareQube Communications Limited

  Jun 2014 - Dec 2014

  Intern - Digital Advertising and Software Development

  - Designed and developed consumer-centric business proposals on digital campaigns- Implemented SEO across the firm’s digital media platforms- Curated internal product reviews- Maintained good working relationship with customers- Installation of system and application software on computer systems- Partnered with Google Student Club (GSC) University of Uyo; Mentored over 50 students in digital marketing using Google AdWords, Analytics and AdSense- Reviewed and analyzed in-house android project – QLense App- Participated in the Google Online Marketing Challenge and Lab 2014- Create and post contents in the organization website and blog Show less

• 

  House of Pundit Studios

  Jul 2015 - Jul 2016

  Digital Media Manager

  - Implemented digital advertisement/marketing campaigns across social media platforms- Generated analytics and KPIs for the studio’s services/products- Monetized the studios videos on the YouTube network- Understanding of the “Market pulse"- Interacted with subscribers within different Social Media Channels on product reviews- Shared weekly performance reports with director- Grew fan base and subscriptions to over 5000 subscribers across social media platforms - Established track record of exceptional digital advertising result Show less

• 

  Teltec Services Limited

  Oct 2016 - Dec 2018

  Project Lead - Training and Educational Outreach

  • Plan and implement all stages of the project by selecting most effective approaches and processes. • Ensured projects were completed in a timely manner, within budgets and attain organization goals. • Partnered with Google and 10 schools during the Africa Code Week program, to train over 4000 students aged 7 – 17yrs on programming in Abuja and Delta states. • Hand-picked project teams, motivated and inspired them towards agreed goals completion.• Managed a team of 7 associate trainers, improved quality by 31%, cut lead times by 22%, cut costs by 38%.• Implemented regular coaching and Train-The-Trainer (TTT) sessions for all associate trainers. Show less

• 

  PZ Cussons

  Jan 2019 - Mar 2024

  Territory Sales Manager (Family Care)

  - Executed and managed Business Performance Objectives (BPO) of the territory across categories in line with the FY budget with focus on Key brands (Stella Pomade, Morning Fresh, Premier, Robb, Joy & Cussons Baby) by constantly evaluating performance of brand activities against measurable objectives and effectiveness/ROI of key activities. - Business Analysis: Managed Sales KPIs dashboard reporting, including primary sales, secondary sales, inventory, product distribution; for use in making decisions through chain of report lines. Lead Market intelligence gathering & competitor activity monitoring and report timely.- Key Account Manager/Strategy: Led the team to implement standardized RTM strategy whilst monitoring performance analysis of account performance & brand health. Inspire & managed secondary sales team by ensuring effective daily performance using proven behavioural-based coaching, motivation, and management methodologies.- People and capacity development through coaching & accompaniment, talent development with the help of quality hands on resource material and an avenue for learning to be brought to bear.- Monitor key performance metrics of sales team across Sales Fundamentals KPIs ( Coverage, Distribution, 5Ps, Top Line – NIV & Volume)- Total field sales management for all trade channels and routes (SIMON, HORECA, DTC, DTR), territory scanning & mapping, Customer recruitment.ACHIEVEMENTS • 2023 Performance Results: Delivered a top-line sales revenue of N3.6 Billion, 200k cases sold across all brand categories, TGM of 22%. Covered a total of 3,681 outlets across sales channels. Directly managing 10 VSRs, 6 OMSRs, 3 Operation Managers, 2 KPOs, 2 Drop Points. Locations covered include Kano, Katsina, Jigawa, Yobe.AWARDS & HONOURS • Employee of the year 2023 – PZ Cussons Africa (December 2023)• FY24 Q02 BEST Awardee for BOLD & STRIVING (December 2023)• Delivering Territory Coverage Ambition in North Division Awardee (FY 2021/22) – (July 2022) Show less

• 

  Beiersdorf

  Apr 2024 - now

  Business Development Executive - North Central