Talk to sales Try for Free
Caroline Tambling

Caroline Tambling

Integrated Communications Assistant

Followers of Caroline Tambling900 followers
location of Caroline TamblingSan Francisco, California, United States

Connect with Caroline Tambling to Send Message

Connect

Connect with Caroline Tambling to Send Message

Connect

  • Timeline

  • About me

    Data-Driven Full-Funnel Marketer 📈 Expertise in Digital + Performance

  • Education

    • California Polytechnic State University-San Luis Obispo

      2011 - 2014
      Bachelor of Science (BS) Psychology

      Activities and Societies: WGS Honors Society Studied Psychology with a minor in Women's & Gender Studies.

  • Experience

    • The Variable

      Dec 2014 - Jul 2016
      Integrated Communications Assistant

    • MullenLowe Mediahub Global

      Aug 2016 - Sept 2019

      Selected accomplishments include:- Trained media planners and assistants on digital campaign execution workflow and best practices. - Onboarded new team members to account and agency processes. - Planned and implemented integrated media plans for broadcast network with a team of five direct reports. - Managed budget of nearly 200MM across fall premiere, midseason, and summer shows. Selected accomplishments include:- Coached 5 senior and assistant planners on digital trafficking process and best practices. - Led the local and national TV planning process plans for two financial brands with budgets ranging 5MM-30MM. Selected accomplishments include:- Co-created a national and local broadcast media planning course for media department and trained 25 team members on the process and best practices.- Developed custom media plans for over 100 grand openings of a beauty retailer.

      • Media Supervisor

        Jul 2019 - Sept 2019

      • Senior Media Planner

        Sept 2017 - Jun 2019

      • Media Planner

        May 2017 - Sept 2017

      • Assistant Media Planner

        Aug 2016 - Apr 2017

    • The Many

      Sept 2019 - Apr 2022

      Selected accomplishments include:- Managed five direct reports in the planning and execution of go to market plans, with budgets ranging from 4MM – 30MM.- Lead the comms planning process across accounts and built out the channel strategy that guided the subsequent tactical planning.- Collaborated with an internal integrated team (brand, creative, strategy) to analyze creative performance from an in-market KPI and creative testing perspective to inform future iterations of digital and offline assets. - Co-authored and presented agency wide (150 people) communications protocol for key tools like slack, zoom, and email. - Managed day to day client communications for media specific items, collaborating with PM and Brand teams for integrated projects. Show less

      • Associate Media Director

        Nov 2020 - Apr 2022

      • Media Supervisor

        Sept 2019 - Oct 2020

    • UM Worldwide

      May 2022 - Jul 2023
      Director, Media Strategy & Planning

      Select accomplishments include:- Managed a team of direct reports and cross-managed three support teams in the planning and execution of 30-60MM of paid media support against the brand’s business objectives.- Collaborated with the strategy team to build POVs on brand media, brand safety & suitability, and paid media weighting thresholds.- Lead the development of budget recommendations based on clear integrated channel mix to achieve desired reach and frequency outcomes.- Mentor the team in campaign management, including the development of reporting insights and optimizations. Show less

    • Stitch Fix

      Dec 2023 - now
      Growth and Media Lead

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Caroline Tambling
      2018 Beast Award MullenLowe Feb 2018 Awarded to persons who embody the essence of MullenLowe's challenger spirit.THE DNA OF A BEAST:Listens harder and fights smarterKnows the outcome is what mattersBelieves risks are worth takingInspires those around them to take them, tooBelieves mediocrity is a death sentenceFinds breaking expectations to be a thrillMost importantly, motivates everyone with whom they work to be madly creative, fiercely competitive and entirely united
    • Awarded to Caroline Tambling
      2014 President's Diversity Award Recipient Cal Poly Jun 2014 Recipient of the 2014 President's Diversity Award in the student category at Cal Poly for demonstrating a commitment to upholding the value of cultural diversity on the college campus.
    • Awarded to Caroline Tambling
      2013 Susan Currier Memorial Scholarship Cal Poly San Luis Obispo May 2013 Awarded this scholarship from the Women's & Gender Studies Department, for valuable community service efforts. This includes Safer volunteer work, Assistant Director position with the Gender Equity Center, and continued volunteering with the RISE (formerly the Sexual Assault Recovery & Prevention Center and the North County Women's Shelter).
    • Awarded to Caroline Tambling
      Honors Student Cal Poly San Luis Obispo Entered the program as an advanced first year student. Took advantage of the smaller class sizes offered to Honors students, and managed to graduate in only three years.