Nawaf A.

Experience

• 

  Starbucks

  Dec 2014 - Jun 2015

  Assistant Store Manager
• 

  Starbucks

  Jan 2016 - Aug 2016

  Shift Supervisor
• 

  Almarai - المراعي

  Dec 2017 - now

  - Facilitates the collection of preliminary data, and analyses information and reports data for New Product Development (NPD) projects.- Design and develop promotional calendar to capture seasonal opportunities.- Coordinates competitive activity and updates the database on competitive activity which may require marketing response.- Overview and track sales performance in KSA & Gulf regions to ensure sales team are in line with the business unit objectives and support achieving the budgeted targets.- Assist in the development of the marketing strategy which grows the designated product portfolio.- Execute Trade Marketing activities such as in-store and outdoor activations.- Developed and launched new products from concept till launch (SKUs) supported with a comprehensive business case to ensure maximized margins are set in the targeted markets and presented PLRs (Post Launch Reviews) to the management. Show less - Track weekly, monthly, and quarterly sales performance to achieve budgeted volumes and margins.- Retain/negotiate for existing/new customers to maintain market dominance.- Responsible and accountable for managing a large team of Supervisors , Pre-sellers and Salesman to follow high service levels and open new business.- Ensure all staff members are equipped with the required skills & knowledge to optimize team productivity & performance.- Maintain excellent relationship with the customer base in the designated area.- Achieve product distribution in all trade channels as per the recommended portfolio to increase market share.- Set sales strategies to support NPDs to secure the success of new product launches.- Weekly and quarterly forecast sign-off to provide sufficient stock availability for sale, in collaboration with demand planing and marketing teams. - Daily tracking of sales-van stock to monitor the market off-take and support the sale van operations. Show less

  • Product Portfolio Manager

    Apr 2022 - now

  • Area Sales Manager

    Jan 2021 - May 2022

  • Sales Supervisor

    Dec 2017 - Dec 2020