
Ondrej Andel
Junior consultant

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About me
Marketing Insight Manager in Fortuna Entertainment Group, "data or it didn't happen"
Education

VŠE Praha
2012 - 2018Master's degree EconomyActivities and Societies: Florball team

Gymnazium Jatecni
2008 - 2011High school
Experience

Broker Consulting a.s.
Mar 2012 - Jul 2014Junior consultantMy duty was to find the best outcome for the clients based on their financial situation and their needs. It includes insurance, mortgage and investment products.Learned to speak and listen to people, negotiate and present the outcome of my analysis.

T-Mobile
Jul 2013 - Aug 2014Sales- SMS localizationIn my duty was to find the customer (f.e. hotel, restaurant, shop) who would use SMS localization to increase it's business. Afterwards offer the best combination price/performance.Lot of stressful work but when you can see you helped increase someone's business, it gives you joy and power to work even harder.

Orthimo
Sept 2015 - Mar 2016Executive AssistantWorking for CCO director of Orthimo based in UK.Providing office support of Prague offices.My duties included organizing business travels, preparing presentations and other documents, supporting the sales team based in England, organizing meetings and other ad hoc tasks.Close deadlines and working under pressure is what I learned for this experience.

Pic Me
May 2016 - Jan 2019Event PhotographerPhotoatelier for your special moments, events and weddings. Just let us know!

Müller ČR/SR k.s.
Dec 2016 - Oct 2019Responsible for marketing results reporting, evaluation and providing next steps recommendations. Analyzing not only internal data but also market data such as Nielsen, GFK etc. Responsible for monthly reporting at FMCG using mainly SAP and Excel.
Marketing Analyst
Jun 2018 - Oct 2019Junior Financial Analyst
Dec 2016 - Jul 2018

FEG
Nov 2019 - nowLeading a team of 2 senior analysts to meet the strategic needs of leadership, group, and oversee 6 brands across 5 dynamic markets (Czechia, Slovakia, Poland, Romania, Croatia).Strategic Planning- Lead cross-team efforts to create and implement targeted marketing plans- Use data analysis to guide strategy for revenue and market share growthInsight Provision- Deliver key marketing insights to internal stakeholders, including senior management- Transform complex data into actionable recommendationsReporting and Performance Monitoring- Create clear, engaging reports and presentations for all organizational levels- Use data visualization tools for clarity- Track and refine marketing initiatives for optimal ROIConsumer and Competitive Analysis- Analyze consumer behavior across different demographics- Identify factors influencing purchase decisions and brand perceptions- Monitor competitor activities to improve market positioning Show less
Group Marketing Insight Manager
Feb 2024 - nowGroup Marketing Insight Team Leader
Jun 2023 - Feb 2024Group Senior Marketing Data Analyst
Oct 2022 - Jun 2023Group CRM Specialist
Nov 2019 - Oct 2022
Licenses & Certifications

Ice Hockey referee
Český hokejOct 2022
Optimove Certified Professional
OptimoveMar 2022
Languages
- anAngličtina
- něNěmčina
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