Experience

• 

  Projectmanagementbureau

  Oct 2009 - Feb 2010

  Onderzoeksstage

  Tijdens mijn stage heb ik onderzoek gedaan naar de mate van gebruik, en optimalisering van het gebruik van het Intranet. Door middel van kwantitatieve en kwalitatieve onderzoeksmethoden heb ik data verzameld. De resultaten en conclusies heb ik beschreven in een rapport en gepresenteerd aan het PMB.

• 

  Capitalp

  Jul 2010 - Aug 2010

  Administratief medewerker

  Mijn werkzaamheden bestonden uit het invoeren van bestaande en nieuwe contracten in het systeem, het archiveren van binnenkomende post en het bijhouden van het archief.

• 

  Omnicom media group

  Jul 2012 - Feb 2015

  Attribution research executive

  As a Research Executive I focused on attribution analysis. I researched the effectiveness of online campaigns for clients like Renault, McDonald’s, ICS and Exact. My activities included:• Online attribution research: analysing effectiveness of Display, Video, Search campaigns in generating conversions and assisted conversions• Omni-channel research: analysing the impact of TV on website traffic• Industry level attribution research with and for Google• (Big) Data Management: collecting data from different solutions like GA, Google Ads and Adobe Analytics• Modify and analyse data with tools like SPSS Show less

• 

  New sales company

  Mar 2015 - Jun 2016

  Marketing & communicatie specialist

  As a Marketing & Communication Specialist it was my responsibility to build and execute the Marketing and Communication strategy for New Sales Company/MKBanner and our clients. My activities included:• Advising clients on online advertising (Display & Social): writing strategy and campaign proposals• Campaign management: set up, monitoring and optimisation of online campaigns• Creating campaign evaluations and reports• Account management: producing cross- and upsell, acquisition and relationship management• SEO: improving Search rankings for company websites• Development of new websites for New Sales Company and MKBanner Show less

• 

  Emark.

  Jul 2016 - Mar 2021

  As a DMP consultant I’m helping our (well-known) clients gain maximum value out of DMPs. I advise clients on the best technical setup of the solution and make sure that this is in line with their business requirements. I’m using my experience in programmatic, email, data and analytics to help DMP projects in the right direction and collaborate with many stakeholders on different levels.As a Marketing Data Architect I’ve worked with well-known FMCG and Retail clients. My activities include creating wireframes for dashboards, building dashboards to provide insights and working on advisory projects on Google Analytics and GTM setupsAbout Emark:With over 110 specialists we enable you to capitalise on every moment you have with your customers by implementing, integrating and activating the best fitting marketing and advertising technology stack. Emark powers digital customer journeys across every touch point - email, mobile, social, web and beyond - helping marketers put customers at the centre of everything they do. We’re the most innovative Platinum Salesforce Partner in EMEA with capabilities and knowledge on all clouds including Commerce Cloud, Marketing Cloud, Service Cloud, Salesforce DMP, and Audience Creator.We operate for over 500 leading companies such as KLM, Lonely Planet, IKEA, Scotch & Soda, Basic-Fit, Rated People, Barclays, Omoda, Hallmark, NIBC, Takeaway.com, Randstad, The Macallan, Bugaboo, Marks & Spencer and White Stuff.Emark is located in Amsterdam, London and Barcelona.Specialties:Active Audiences, AI-powered Commerce, Commerce Cloud, Cross Cloud, Customer Engagement, Customer Journey, Customer Lifecycle Management, Data Driven Marketing, Data Management, Digital Advertising, Digital Experience Management, E-commerce, Email Marketing, Event Driven Marketing, Marketing Automation, Marketing Intelligence, Marketing Technology, Multi-Cloud, Predictive Intelligence, Social Media Marketing. Show less As a DMP consultant I’m helping our (well-known) clients gain maximum value out of DMPs. I advise clients on the best technical setup of the solution and make sure that this is in line with their business requirements. I’m using my experience in programmatic, email, data and analytics to help DMP projects in the right direction and collaborate with many stakeholders on different levels.As a Marketing Data Architect I’ve worked with well-known FMCG and Retail clients. My activities include creating wireframes for dashboards, building dashboards to provide insights and working on advisory projects on Google Analytics and GTM setupsAbout Emark:With over 110 specialists we enable you to capitalise on every moment you have with your customers by implementing, integrating and activating the best fitting marketing and advertising technology stack. Emark powers digital customer journeys across every touch point - email, mobile, social, web and beyond - helping marketers put customers at the centre of everything they do. We’re the most innovative Platinum Salesforce Partner in EMEA with capabilities and knowledge on all clouds including Commerce Cloud, Marketing Cloud, Service Cloud, Salesforce DMP, and Audience Creator.We operate for over 500 leading companies such as KLM, Lonely Planet, IKEA, Scotch & Soda, Basic-Fit, Rated People, Barclays, Omoda, Hallmark, NIBC, Takeaway.com, Randstad, The Macallan, Bugaboo, Marks & Spencer and White Stuff.Emark is located in Amsterdam, London and Barcelona.Specialties:Active Audiences, AI-powered Commerce, Commerce Cloud, Cross Cloud, Customer Engagement, Customer Journey, Customer Lifecycle Management, Data Driven Marketing, Data Management, Digital Advertising, Digital Experience Management, E-commerce, Email Marketing, Event Driven Marketing, Marketing Automation, Marketing Intelligence, Marketing Technology, Multi-Cloud, Predictive Intelligence, Social Media Marketing. Show less

  • Senior DMP Consultant & Marketing Data Architect

    Mar 2020 - Mar 2021

  • DMP Consultant & Marketing Data Architect

    Jul 2016 - Feb 2020
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  Danone

  Mar 2021 - now

  • Business System Manager

    Jun 2022 - now

  • Business System Analyst

    Mar 2021 - May 2022